Transcript of & General Analysis of R&B conventions Unit G324: Advanced Portfolio in Media.
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& General Analysis of R&B conventions Unit G324:
Advanced Portfolio in Media
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category of artistic works: one of the categories, based on
form, style, or subject matter, into which artistic works
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MUSIC VIDEO AND AUDIENCE We chose to analyse R&B singers as
R&B is a genre we know very well and can analyse closely.
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It is a common convention that most R&B videos consist of a
narrative and performance, where the main singer or singers perform
the song with a dance and an easy to follow narrative. The
singer(s) is always the main focus as the product being sold. An
example would be R&B singer, Ciaras video for Never Ever where
we follow a narrative relative to the song, but she also performs a
dance sequence that all fits in to the video The first image is
part of the narrative during the video whilst the second is from
the dancing sequence tied in with the narrative.
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She maintains her look in her music videos. As we can see in
the two images above from different videos Return the Favour and
Turnin Me On, same sort of hair style, make up and shot. This makes
the audience familiar with her.
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Another example of correlation is Beyonce Knowless album cover
for I am...Sasha Fierce and her current Fan site. Unlike Keri
Hilson her photos are different but the conventions are the same.
Shes still stuck to the platinum greyscale colour scheme and
innocent looking poses. She also uses the platinum/greyscale colour
scheme as the filter for some of her videos as seen about in the
images from two different videos off the I am... Sasha fierce
album, Ego and Single Ladies (Put A Ring On It).
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In the music industry it is pretty apparent that SEX SELLS !
Women in the in the R&B sector of the industry definitely live
up to that assumption. The audience of this genre would be mainly
young ladies or men age from as young as 11 ( in secondary school
they become more exposed to different music) and late 20, early
30s, maybe even older. Women will look at the artist, see how
glamorous they are and wish to emulate the artists style and choice
of clothing. Most female artists become iconic because of their
tastes in fashion i.e. Lady Gaga. Her unique, provocative sense of
style has given her a big name in Fashion and the music industry,
making headlines for the outrageous costumes and outfits she sports
to awards and other major events. Wearing REAL Raw Meat O_o
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In this genre, men are made iconic for there appearance as well
as their talent in almost in the same way as women. Fashion and
flaunting a fabulous body is very important to the men of R&B
as they are meant to be every womens desire and every mans envy.
Creating a distinctive look is very important to male R&B
singers. And it is important they maintain and develop their looks
during their career to keep them current and make sure they dont
lose their market to new, younger singers.