* Color Theory The art and science of color interaction and effects.
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Transcript of * Color Theory The art and science of color interaction and effects.
![Page 1: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/1.jpg)
* Color Theory
The art and science of color interaction and effects.
![Page 2: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/2.jpg)
RGB
ADDITIVE COLOR
Color created from beams of light.
![Page 3: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/3.jpg)
RGBRed Green Blue
ADDITIVE COLOR
![Page 4: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/4.jpg)
RGBRed Green Blue
ADDITIVE COLOR
Color created from beams of light.
![Page 5: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/5.jpg)
RGBRed Green Blue
ADDITIVE COLOR
Color created from beams of light.
This system applies only to devices employing light– computer monitors
– television sets– theater stage lighting
![Page 6: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/6.jpg)
RGBRed Green Blue
ADDITIVE COLOR
Color created from beams of light.
This system applies only to devices employing light– computer monitors
– television sets– theater stage lighting
![Page 7: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/7.jpg)
RGBRed Green Blue
ADDITIVE COLOR
Color created from beams of light.
This system applies only to devices employing light– computer monitors
– television sets– theater stage lighting
![Page 8: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/8.jpg)
RGBRed Green Blue
ADDITIVE COLOR
Color created from beams of light.
This system applies only to devices employing light– computer monitors
– television sets– theater stage lighting
![Page 9: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/9.jpg)
RGBRed Green Blue
ADDITIVE COLOR WE ADD COLORS IN ORDER TO GET WHITE
Color created from beams of light.
This system applies only to devices employing light– computer monitors
– television sets– theater stage lighting
![Page 10: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/10.jpg)
Primary Color – ADDITIVE RGBLight!
This is how a computer translates color to a monitor.
![Page 11: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/11.jpg)
RGBLIGHT
RED + GREEN = YELLOW
BLUE + GREEN = CYAN
RED + BLUE = MEGENTA
RED + GREEN + BLUE =WHITE
![Page 12: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/12.jpg)
Primary Color – ADDITIVE RGBLight!
This is how a computer translates color to a monitor.
![Page 13: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/13.jpg)
RGBLIGHT
RED + GREEN = YELLOW
BLUE + GREEN = CYAN
RED + BLUE = MEGENTA
RED + GREEN + BLUE =WHITE
![Page 14: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/14.jpg)
RGBLIGHT
RED + GREEN = YELLOW
BLUE + GREEN = CYAN
RED + BLUE = MEGENTA
RED + GREEN + BLUE =WHITE
![Page 15: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/15.jpg)
Primary Color – ADDITIVE RGBLight!
This is how a computer translates color to a monitor.
![Page 16: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/16.jpg)
RGBLIGHT
RED + GREEN = YELLOW
BLUE + GREEN = CYAN
RED + BLUE = MEGENTA
RED + GREEN + BLUE =WHITE
![Page 17: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/17.jpg)
RGBLIGHT
RED + GREEN = YELLOW
BLUE + GREEN = CYAN
RED + BLUE = MEGENTA
RED + GREEN + BLUE =WHITE
![Page 18: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/18.jpg)
Primary Color – ADDITIVE RGBLight!
This is how a computer translates color to a monitor.
![Page 19: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/19.jpg)
RGBLIGHT
RED + GREEN = YELLOW
BLUE + GREEN = CYAN
RED + BLUE = MAGENTA
RED + GREEN + BLUE =WHITE
![Page 20: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/20.jpg)
RGBLIGHT
RED + GREEN = YELLOW
BLUE + GREEN = CYAN
RED + BLUE = MAGENTA
RED + GREEN + BLUE = WHITE
![Page 21: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/21.jpg)
Primary Color – ADDITIVE RGBLight!
This is how a computer translates color to a monitor.
![Page 22: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/22.jpg)
RGBLIGHT
RED + GREEN = YELLOW
BLUE + GREEN = CYAN
RED + BLUE = MAGENTA
RED + GREEN + BLUE = WHITE
![Page 23: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/23.jpg)
RGBLIGHT
FINAL QUESTION:
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RGBLIGHT
FINAL QUESTION:
HOW DO YOU GET BLACK?
![Page 25: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/25.jpg)
RGBLIGHT
FINAL QUESTION:
HOW DO YOU GET BLACK?
In LIGHTblack is the absence of color!
![Page 26: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/26.jpg)
CMYKCyan Magenta Yellow Black
SUBTRACTIVE COLORUsed in printing.
![Page 27: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/27.jpg)
CMYKCyan Magenta Yellow Black
SUBTRACTIVE COLORUsed in printing.
CYAN + MAGENTA = BLUE
![Page 28: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/28.jpg)
CMYKCyan Magenta Yellow Black
SUBTRACTIVE COLORUsed in printing.
![Page 29: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/29.jpg)
CMYKCyan Magenta Yellow Black
SUBTRACTIVE COLORUsed in printing.
CYAN + MAGENTA = BLUE
![Page 30: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/30.jpg)
CMYKCyan Magenta Yellow Black
SUBTRACTIVE COLORUsed in printing.
CYAN + MAGENTA = BLUE
MAGENTA + YELLOW = RED
![Page 31: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/31.jpg)
CMYKCyan Magenta Yellow Black
SUBTRACTIVE COLORUsed in printing.
![Page 32: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/32.jpg)
CMYKCyan Magenta Yellow Black
SUBTRACTIVE COLORUsed in printing.
CYAN + MAGENTA = BLUE
MAGENTA + YELLOW = RED
![Page 33: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/33.jpg)
CMYKCyan Magenta Yellow Black
SUBTRACTIVE COLORUsed in printing.
CYAN + MAGENTA = BLUE
MAGENTA + YELLOW = RED
CYAN + YELLOW = GREEN
![Page 34: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/34.jpg)
CMYKCyan Magenta Yellow Black
SUBTRACTIVE COLORUsed in printing.
![Page 35: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/35.jpg)
CMYKCyan Magenta Yellow Black
SUBTRACTIVE COLORUsed in printing.
CYAN + MAGENTA = BLUE
MAGENTA + YELLOW = RED
CYAN + YELLOW = GREEN
![Page 36: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/36.jpg)
CMYKCyan Magenta Yellow Black
SUBTRACTIVE COLORUsed in printing.
FINAL QUESTIONS:
How do we get BLACK?
![Page 37: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/37.jpg)
CMYKCyan Magenta Yellow Black
SUBTRACTIVE COLORUsed in printing.
FINAL QUESTIONS:
How do we get BLACK?BLACK IS THE PRESNENCE OF ALL COLORS
How do we get WHITE?
![Page 38: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/38.jpg)
CMYKCyan Magenta Yellow Black
SUBTRACTIVE COLORUsed in printing.
FINAL QUESTIONS:
How do we get BLACK?BLACK IS THE PRESNENCE OF ALL COLORS
How do we get WHITE?
![Page 39: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/39.jpg)
CMYKCyan Magenta Yellow Black
SUBTRACTIVE COLORUsed in printing.
FINAL QUESTIONS:
How do we get BLACK?BLACK IS THE PRESNENCE OF ALL COLORS
How do we get WHITE?WHITE IS THE ABSENCE OF ALL COLORS
![Page 40: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/40.jpg)
The CMYK Color System
If you look at a printed page with a magnifying glass you might see something like the illustration. Our eye mixes the colors
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ANDY WARHOL
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* PRIMARY COLORColors that all other colors can be made from.
SUBTRACTIVE COLORWe subtract colors from black to get white
This is what we do in the art room on a regular basis!
![Page 44: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/44.jpg)
* PRIMARY COLORColors that all other colors can be made from.
RYBRed Yellow Blue
SUBTRACTIVE COLORWe subtract colors from black to get white
This is what we do in the art room on a regular basis!
![Page 45: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/45.jpg)
Primary Color – SUBTRACTIVE RYBPaint, crayons, colored pencils, pastels etc.
This is how we mix colors with pigments and dyes.
![Page 46: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/46.jpg)
* SECONDARY COLORColors made by mixing two primaries.
VGOViolet Green Orange
SUBTRACTIVE COLORWe subtract colors from black to get white
This is what we do in the art room on a regular basis!
![Page 47: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/47.jpg)
Secondary color- Hues mixed from adjacent primaries; violet, green and orange
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* Tertiary color- A hue that is mixed from a primary color and the adjacent secondary color.
![Page 49: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/49.jpg)
Color Wheel
![Page 50: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/50.jpg)
How many colors are there?
Older computer systems may be limited to 216
A high quality printer is only capable of producing thousands
A monitor can display millions
How many colors could you make in paint?
![Page 51: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/51.jpg)
Pablo Picasso Joseph Albers
![Page 52: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/52.jpg)
Pablo Picasso
![Page 53: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/53.jpg)
Can any other color set the same moodas the blue monochromatic version?
![Page 54: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/54.jpg)
Can any other color set the same moodas the blue monochromatic version?
![Page 55: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/55.jpg)
Can any other color set the same moodas the blue monochromatic version?
![Page 56: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/56.jpg)
Can any other color set the same moodas the blue monochromatic version?
![Page 57: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/57.jpg)
Warm Cool
Temperature – Refers to the heat that a color generates, both physically and psychologically.
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G’Day…
1. LAST DAY to catch up!
2. Please get out your vocabulary inventory
3. No ticket today
4. First Half of class – WORKDAY
5. GET STARTED!!
![Page 59: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/59.jpg)
Color Wheel
* Hue – Is the name of a specific color.
Value – The lightness or darkness of a hue.
Intensity – The brightness or dullness of a color.
![Page 60: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/60.jpg)
Color Wheel
* Hue – Is the name of a specific color.
The lightness or darkness of a hue.
![Page 61: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/61.jpg)
Color Wheel
* Hue – Is the name of a specific color.
* Value – The lightness or darkness of a hue.
![Page 62: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/62.jpg)
Color Wheel
* Hue – Is the name of a specific color.
* Value – The lightness or darkness of a hue.
![Page 63: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/63.jpg)
A: COLOR MIXING & EXPERIMENTATION
Value
1.We add black and white to a color to get tints and shades.
Tone and Intensity
1.We add compliments to each other to get muddy colors
2. e can mix more and less of other colors to get millions of color variations.
![Page 64: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/64.jpg)
A: COLOR MIXING & EXPERIMENTATION
Value
1.We add black and white to a color to get tints and shades.
Tone and Intensity
1.We add compliments to each other to get muddy colors
2. e can mix more and less of other colors to get millions of color variations.
![Page 65: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/65.jpg)
There are two ways to lower the value of a color.
Value - The relative lightness or darkness of a color. Which creates…
![Page 66: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/66.jpg)
* Tint – A hue that has been mixed with white.
* Shade – A hue that has been mixed with black.
![Page 67: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/67.jpg)
Color Wheel
* Hue – Is the name of a specific color.
* Value – The lightness or darkness of a hue.
* Intensity – The brightness or dullness of a color.
![Page 68: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/68.jpg)
Color Wheel
* Hue – Is the name of a specific color.
* Value – The lightness or darkness of a hue.
* Intensity – The brightness or dullness of a color.
![Page 69: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/69.jpg)
A: COLOR MIXING & EXPERIMENTATION
Value
1.We add black and white to a color to get tints and shades.
Tone and Intensity
1.We add compliments to each other to get muddy colors
2. e can mix more and less of other colors to get millions of color variations.
![Page 70: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/70.jpg)
From color mixing experimentation.
Value
1.We add black and white to a color to get tints and shades.
Tone and Intensity
1.We add compliments to each other to get muddy colors
2. We can mix more and less of other colors to get millions of color variations.
![Page 71: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/71.jpg)
Mixing a color with it’s compliment to creates different tones.
![Page 72: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/72.jpg)
1.From color mixing experimentation.
Value
1.We add black and white to a color to get tints and shades.
Tone and Intensity •We add compliments to each other to get
muddy colors•We can mix more and less of other colors to
get millions of color variations.
![Page 73: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/73.jpg)
* Monochromatic – Color scheme based on variations of a single hue.
![Page 74: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/74.jpg)
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* Analogous – A color scheme based on hues that are adjacent to each other on the color wheel.
![Page 76: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/76.jpg)
Mark Ryden
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* Complimentary – Hues that oppose one another on the color wheel. When paired in a composition, complimentary colors create contrast; when mixed,
complimentary colors produce a wide range of browns.
![Page 78: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/78.jpg)
Marshall Arisman Maxfield Parrish
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* Triadic harmony – A color scheme based on three colors which are equidistant on a color wheel.
![Page 80: * Color Theory The art and science of color interaction and effects.](https://reader030.fdocuments.in/reader030/viewer/2022013115/5697c00f1a28abf838ccabd0/html5/thumbnails/80.jpg)
Piet Mondrian
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ON A TICKET: Based on the colors below what do you think
the definition of an ANALOGOUS color scheme is?
PLEASE GET OUT: Vocabulary InventoryPLEASE PICK UP: 1 of EACH handout on
the back counter
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FRANK LLOYD WRIGHT
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Early – Mid 1900’s
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