: Chapters 31 and 33 Branding and Entrepreneurship: Jeopardy Review Game.
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Transcript of : Chapters 31 and 33 Branding and Entrepreneurship: Jeopardy Review Game.
Chapters 31 and 33 Branding and
Entrepreneurship::Jeopardy Review Game
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Branding
Packaging And
Labeling
Entrepreneurship
Owning a Business
BusinessModels
Branding 100This is also known as a product brand. It is a word, group of words, letters or numbers that
represents a product or service, helps to distinguish the product from other products
Branding 100What is a brand name?
Branding 200The legal authorization by a trademarked brand
owner to allow another company to use its brand, brand mark, or trade character for a fee
Branding 200What is licensing?
Branding Answer 300This is a brand name, brand mark, trade
character or a combination of these that is given legal protection
Branding Question 300What is a trademark?
Branding Answer 400This is a branding strategy used by companies offering a combination of manufacturer, private
and generic brands
Branding Question 400What is mixed branding?
Branding Answer 500Define national, private distributor, and generic
brands.
Branding Question 500national brand- produced by large manufacturer,
available in many storesprivate distributor- produced by
retailer/wholesaler for exclusive use at one store, e.g. Carrefour products
generic- cheap, no brand name
Packaging and Labeling Answer 100
This is the physical container or wrapping for a product
Packaging and Labeling Question 100
What is a package?
Packaging and Labeling Answer 200
This is a package with preformed plastic molds surrounding individual items arranged on a
backing
Packaging and Labeling Question 200
What are blisterpacks?
Packaging and Labeling Answer 300
This technology helps keeps foods fresh without refrigeration for extended periods
Packaging and Labeling Question 300
What is aseptic packaging?
Packaging and Labeling Answer 400
This is one of US organizations that regulates labeling of products
Packaging and Labeling Question 400
Federal Food and Drug Administration (require nutritional information be given on food
products)Federal Trade Commission (monitor for false or
misleading claims)US Department of Agriculture (organic foods)
Packaging and Labeling
Answer 500Name three of the six functions of packaging.
Packaging and Labeling Question 500
Promoting and Selling the ProductDefining Product Identity
Providing InformationMeeting Customers' Needs
Ensuring SafetyProtecting the Product
Entrepreneurship Answer 100
These are people who create, launch, organize, and manage a new business and take the risk of
business ownership
EntrepreneurshipQuestion 100
What is an entrepreneur?
EntrepreneurshipAnswer 200
What is an advantage of entrepreneurship?
EntrepreneurshipQuestion 200
personal freedom, personal satisfaction, increased self-esteem, flexible schedule, make
their own decisions, increased pay
EntrepreneurshipAnswer 300
This is a disadvantage of entrepreneurship
EntrepreneurshipQuestion 300
added stress, low pay in beginning, long hours, risk of failure, need to handle multiple tasks at
once, requires strong discipline
EntrepreneurshipAnswer 400
Name three characteristics of entrepreneurs
EntrepreneurshipQuestion 400
determinationself-motivationself-confidence
strong organizational skillsleadership ability
self-disciplinecreativity
willingness to work hardspirit of adventuregood social skills
EntrepreneurshipAnswer 500
Compare two of the four entrepreneurs
EntrepreneurshipQuestion 500Sam Walton
Oprah WinfreyHenry FordSteve Jobs-
Business Models Answer 100
These people own a share of a corporation
Owning a Business Question 100
What are stockholders?
Owning a Business Answer 200This is a new form of business organization that combines partnership and corporation
Owning a Business Question 200
What is a limited liability company?
Owning a Business Answer 300
this is a legal agreement to sell a parent company's product or services in a designated
geographic area
Owning a Business Question 300
What is a franchise?
Owning a Business Answer 400
This means that the personal assets of the owners cannot be taken if the company does not meet its financial obligations or if it gets in legal
trouble
Owning a Business Question 400
What is limited liability?
Owning a Business
Answer 500 What are three of the four ways
to begin owning a business?
Owning a Business Question 500
purchase existing nonfranchise business- no help from previous owner
take over family businessstart a new business
buy a franchise
Business Models Answer 100
there are two types of this business organization: general and limited
Business Models Question 100
What is a partnership?
Business Models Answer 200
The most common form of business ownership
Business Models Question 200
What is sole proprietorship?
Business Models Answer 300
This is a group of closely related products, manufactured or sold by a business
Business Models Question 300
Owners (called members) have only limited liability
Business Models Answer 400
What is a limited liability company?
Business Models Question 400
This is a business where two or more people jointly accept responsibility for the success or
failure of a business
Business Models Answer 500
This type of company has the most government regulations of the four main types
Business Models Question 500
What is a corporation?
Final Jeopardy Answer
Name and describe two of the three types of labels
Final Jeopardy Question
Brand label- gives the brand name, trademark or logo
Descriptive label- gives info about product's use, construction, care, performance and other features, e.g. nutritional information
Grade label- states the quality of the product