Jeopardy

Definitions Product Development

UtilityPackaging Branding

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Final Jeopardy

$100 Question from Definitions

There are many more of these than there are inventions…

$200 Question from Definitions

A diagram which helps marketers visualize their products in the marketplace

$300 Question from Definitions

Consists of all the features that make up a products image and creates its identity

$400 Question from Definitions

a. Includes the name of the manufacturing company in the brand name or as the name of the product

b. A way of connecting a product with the positive attributes of that product.

$100 Question from Product Development

When developing a product, the production and design and marketing teams needs to ask what questions before proceeding?

$200 Question from Product Development

To determine whether a business opportunity is possible, practical, or viable, a business can conduct a ______

$300 Question from Product Development

What is a Marketing Opportunity Analysis?

$400 Question from Product Development

What are the 8 stages in product developmentin order?

$100 Question from Utility

The utility that provides instructions, directions, or user manuals to the consumer is called the ______ utility

$200 Question from Utility

The utility that provides ease ofownership is called the ______ utility

$300 Question from Utility

Under which utility would an ergonomic design likely be classified?

$400 Question from Utility

What does the phrase form follows function mean? Give 2 examples to illustrate

$100 Question from Packaging

The package feature that complies with legal labeling requirements serves which of the following? a. Protection b. consolidation c. brand identification d. information

$200 Question from Packaging

The package feature that is referred to as the“silent salesperson” is the: a. Protection b. consolidation c. brand identification d. information

$300 Question from Packaging

Safety seals, childproof caps, and tamper-proofpackages serve what purpose? a. Protection b. consolidation c. brand identification d. information

$400 Question from Packaging

What are the 5 elements of packaging?

$100 Question from Branding

How many words or less are typically in a slogan?

$200 Question from Branding

When two or more brands combine andcooperate to their mutual benefit it is called ______

$300 Question from Branding

A product which capitalizes on an older brand’s success exemplifies what?

$400 Question from Branding

What are the three branding strategies that a company might use in an international market?

Final Jeopardy

What elements are included in “Form” Utility? Be sure to name all 6!