+ Becoming the Messenger Henriette Lowisch, School of Journalism.
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Transcript of + Becoming the Messenger Henriette Lowisch, School of Journalism.
![Page 1: + Becoming the Messenger Henriette Lowisch, School of Journalism.](https://reader036.fdocuments.in/reader036/viewer/2022062804/56649efa5503460f94c0c39a/html5/thumbnails/1.jpg)
+
Becoming the MessengerHenriette Lowisch, School of Journalism
![Page 2: + Becoming the Messenger Henriette Lowisch, School of Journalism.](https://reader036.fdocuments.in/reader036/viewer/2022062804/56649efa5503460f94c0c39a/html5/thumbnails/2.jpg)
Engage your Audience
Speak the language of your audience
Say why it matters
Use examples to help people understand
Tell stories to appeal to people’s emotions.
![Page 3: + Becoming the Messenger Henriette Lowisch, School of Journalism.](https://reader036.fdocuments.in/reader036/viewer/2022062804/56649efa5503460f94c0c39a/html5/thumbnails/3.jpg)
+Say Why It Matters
How is your work relevant, not only to those directly affected, but to the entire country or even the world?
How can your knowledge help the public make informed choices?
Who benefits? So what?
![Page 4: + Becoming the Messenger Henriette Lowisch, School of Journalism.](https://reader036.fdocuments.in/reader036/viewer/2022062804/56649efa5503460f94c0c39a/html5/thumbnails/4.jpg)
![Page 5: + Becoming the Messenger Henriette Lowisch, School of Journalism.](https://reader036.fdocuments.in/reader036/viewer/2022062804/56649efa5503460f94c0c39a/html5/thumbnails/5.jpg)
+The Big Picture
How is what you do relevant to your country and the world?
After the discussion, please adjust the So What? and Benefits sections of your message box.
![Page 6: + Becoming the Messenger Henriette Lowisch, School of Journalism.](https://reader036.fdocuments.in/reader036/viewer/2022062804/56649efa5503460f94c0c39a/html5/thumbnails/6.jpg)
+Avoid Jargon and Acronyms
Chances are your audience knows little about your area of expertise.
People will stop listening to you while they're trying to look up acronyms on Google.
Jargon and acronyms sound professional in grant proposals and official reports.
But the general public has no idea what you’re talking about.
The Jargon Buster Video
![Page 7: + Becoming the Messenger Henriette Lowisch, School of Journalism.](https://reader036.fdocuments.in/reader036/viewer/2022062804/56649efa5503460f94c0c39a/html5/thumbnails/7.jpg)
![Page 8: + Becoming the Messenger Henriette Lowisch, School of Journalism.](https://reader036.fdocuments.in/reader036/viewer/2022062804/56649efa5503460f94c0c39a/html5/thumbnails/8.jpg)
![Page 9: + Becoming the Messenger Henriette Lowisch, School of Journalism.](https://reader036.fdocuments.in/reader036/viewer/2022062804/56649efa5503460f94c0c39a/html5/thumbnails/9.jpg)
![Page 10: + Becoming the Messenger Henriette Lowisch, School of Journalism.](https://reader036.fdocuments.in/reader036/viewer/2022062804/56649efa5503460f94c0c39a/html5/thumbnails/10.jpg)
+How to Use Numbers
Use numbers sparingly
Don’t use decimals like 1,77636
But in small doses, numbers can be effective to get your point across
![Page 11: + Becoming the Messenger Henriette Lowisch, School of Journalism.](https://reader036.fdocuments.in/reader036/viewer/2022062804/56649efa5503460f94c0c39a/html5/thumbnails/11.jpg)
![Page 12: + Becoming the Messenger Henriette Lowisch, School of Journalism.](https://reader036.fdocuments.in/reader036/viewer/2022062804/56649efa5503460f94c0c39a/html5/thumbnails/12.jpg)
+Arm Yourself with Examples
Vivid examples are great to get your point across.
Examples make dry topics come alive.
Examples help people understand abstract issues.
A story about one person can say more than a thousand words about a big topic.
Sometimes, your personal story is the best example to illustrate your point.
![Page 13: + Becoming the Messenger Henriette Lowisch, School of Journalism.](https://reader036.fdocuments.in/reader036/viewer/2022062804/56649efa5503460f94c0c39a/html5/thumbnails/13.jpg)
![Page 14: + Becoming the Messenger Henriette Lowisch, School of Journalism.](https://reader036.fdocuments.in/reader036/viewer/2022062804/56649efa5503460f94c0c39a/html5/thumbnails/14.jpg)
![Page 15: + Becoming the Messenger Henriette Lowisch, School of Journalism.](https://reader036.fdocuments.in/reader036/viewer/2022062804/56649efa5503460f94c0c39a/html5/thumbnails/15.jpg)
+Complete Your Message Boxes
Find one good example for a solution to the problem you’re working on.
![Page 16: + Becoming the Messenger Henriette Lowisch, School of Journalism.](https://reader036.fdocuments.in/reader036/viewer/2022062804/56649efa5503460f94c0c39a/html5/thumbnails/16.jpg)
+
Thank You!