> · 72andSunny Partners LLC 6300 Arizona Circle Los Angeles 90045 72andsunny.com 229 162 406/406...
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Rank Company¥ name
¥ address
¥ website
L.A. CountyEmployees¥ current
¥ 2012
Gross Billings1
¥ 2012
¥ 2011
(county/total)
Clients(partial list)
Profile¥ headquarters
¥ offices (county/
total)
Creative Director¥ name
Top Local Executive¥ name
¥ title
¥ phone
1Rubin Postaer and Associates2525 Colorado Ave.Santa Monica 90404rpa.com
607525
$1,280/$1,280$1,209/$1,209
Honda, Acura, Farmers Insurance,La-Z-Boy Inc., Mandalay Bay Resortand Casino, Intuit Small Business
Santa Monica1/8
Joe Baratelli Bill HagelsteinCEO, President(310) 394-4000
2TBWAChiatDay Los Angeles5353 Grosvenor Blvd.Los Angeles 90066tbwachiatdayla.com
560550
WNDWND
Nissan, Infiniti, Southwest Airlines,Pepsi, Gatorade, Energizer
New York1/276
John Norman Carisa BianchiPresident(310) 305-5000
3Deutsch LA5454 Beethoven St.Los Angeles 90066deutschinc.com
490430
WNDWND
Taco Bell, Target, Volkswagen,Fresh & Easy, Dr Pepper, 7UP
New York1/2
Mark Hunter Mike SheldonCEO(310) 862-3000
4goodness Mfg./Trailer Park6922 Hollywood Blvd.Los Angeles 90028goodnessmfg.com
421350
WNDWND
WND Los Angeles1/3
Paul KeisterBob CianfroneTom Adams
Rick EisermanCEO(310) 845-3035
5Saatchi & Saatchi LA3501 Sepulveda Blvd.Torrance 90505saatchila.com
375375
WNDWND
Toyota Motor Sales USA Inc.,Toyota Financial Services, ToyotaRegional Dealers Association,Surfrider Foundation
Torrance1/140
Chris AdamsMargaret Keene
Chuck MaguyPresident(310) 214-6000
6TBWA Media Arts Lab12539 Beatrice St.Los Angeles 90066mediaartslab.com
366366
WNDWND
Apple (iPhone, iPad, Mac, iPod,iTunes)
Los Angeles1/6
Duncan Milner James VincentPresident(310) 305-4448
7Team One1960 E. Grand Ave.El Segundo 90245teamone-usa.com
330288
WNDWND
Lexus, Ritz-Carlton, JW Marriott,Haagen-Dazs International, HarmanInternational/Mark Levinson,Anaheim Ducks/Honda Center
El Segundo1/5
N/A Paul MareskiPresident(310) 615-2000
872andSunny Partners LLC6300 Arizona CircleLos Angeles 9004572andsunny.com
229162
406/406203/237
Activision, Anheuser-Busch, Carl'sJr./Hardee's, Google, SamsungMobile, Sonos, Target
Los Angeles1/2
Glenn Cole John BoilerCEO(310) 215-9009
9Davis Elen Advertising Inc.865 S. Figueroa, Suite 1200Los Angeles 90017daviselen.com
148174
297/297273/273
McDonald's Operators Associationof SoCal, Toyota DealersAssociation of SoCal, Great Call,Pala Casino Spa & Resort, OneWest
Los Angeles1/4
David Moranville Mark Davis/Robert ElenChairman, CEO/President(213) 688-7000
10Dailey8687 Melrose Ave., Suite G300West Hollywood 90069daileyideas.com
147146
WNDWND
WND West Hollywood1/1
William Waldner Tom LehrPresident(310) 360-3100
1 In millions.N/A - Not ApplicableWND - Would Not Disclose
Note: The information on this list was supplied by representatives of the companiesthemselves. Agencies are ranked by number of L.A. County employees and 2012 L.A.County billings, respectively.
Researched by David Nusbaum
THE PACESETTER: Independent advertising giant Rubin Postaer and Associates is the largest agency ranked by the number of employees in Los Angeles County. The company reported 607 employees in its local office, an increase of 82 employees – 16 percent – from a year ago. It also reported an increase in gross billings to $1.28 billion last year, up from $1.21 billion in 2011. One of the firm’s largest clients, American Honda Motor Co. Inc., announced a major change last month in its advertising strategy: It will use a multi-agency approach for its Honda and Acura brands. MediaVest was selected as the media agency serving both brands, with RPA chosen as the creative agency for the Honda automobile brand and Mullen as the creative agency for the Acura brand.
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THE LIST Ranked by number of L.A. County employees
ADverTISING AGeNCIeS NexT weekThe Largest Venture Capital Firms, Private Equity Firms and Investment Banks in L.A. County
16 LOS ANGELES BUSINESS JOURNAL APRIL 8, 2013
PRESENTING SPONSORS:
PLATINUM SPONSOR:
<< CALL FOR NOMINATIONS >>
The Los Angeles Business Journal is proud to announce the 2013 CIO/CTO Awards.
Nomination Deadline: Tuesday, April 30, 2013
To nominate or for more information please visit www.labusinessjournal.com/bizevents or contact Jessica Ramey at 323.549.5225 ext. 213 or [email protected]
Awards will be presented in the following categories:
• Emerging Business• Corporate• Enterprise• Nonprofi t/Government/
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Rank Company¥ name
¥ address
¥ website
L.A. CountyEmployees¥ current
¥ 2012
Gross Billings1
¥ 2012
¥ 2011
(county/total)
Clients(partial list)
Profile¥ headquarters
¥ offices (county/
total)
Creative Director¥ name
Top Local Executive¥ name
¥ title
¥ phone
11David&Goliath909 N. Sepulveda Blvd., Suite 700El Segundo 90245dng.com
141132
WND$550/$550
Kia Motors America, Kia DealerAssociation, MGM Resorts (NewYork-New York Hotel & Casino,Monte Carlo Hotel & Casino)
Los Angeles1/1
Colin Jeffery David AngeloFounder, Chief CreativeOfficer(310) 445-5200
12Ignited LLC2221 Park PlaceEl Segundo 90245ignitedusa.com
118105
WND/165WND/122
NBCUniversal, DTS, Konami,Activision
El Segundo1/2
Jordan Atlas Eric JohnsonPresident(310) 773-3100
13SapientNitro1601 Cloverfield Blvd., Suite 400SSanta Monica 90404sapientnitro.com
110100
33/49035/450
Activision, Sony Electronics, Guthy-Renker, Vail Resorts, BeatsbyDre,Palms Casino
Boston1/36
Nick Gawith RJ HilgersVice President, GeneralManager(310) 264-6900
14Blitz1453 Third Street Promenade,Suite 420, Santa Monica 90401blitzagency.com
110100
WND16/16
FX Networks, Walt Disney Co., CodaAutomotive, 3DNet, PepsiCo (NakedJuice & Izze), Red Bull, Spinmaster,Vizio, WB
Santa Monica1/1
Eric PerezWilson YinJosh Esguia
Ivan Todorov/Ken MartinCEO/Chief Creative Officer(310) 551-0200
15Quigley-Simpson11601 Wilshire Blvd., SeventhFloor, Los Angeles 90025quigleysimpson.com
107105
483/483474/474
Procter & Gamble, JP MorganChase, Sapphire Credit Card,Allstate, EMI, Shoedazzle
Los Angeles1/1
Desmond Burrows Gerald Bagg/Renee YoungCEO/COO(310) 996-5800
16Riester Pacific Inc.1960 E. Grand Ave., Suite 260El Segundo 90245riester.com
107102
135/135112/112
VPI Pet Insurance, Herdez Salsa, LaVictoria, McDonald's, IdahoanFoods, Gilead Sciences
El Segundo1/3
Tom Ortega Tim RiesterCEO(310) 563-2300
17Icon Media Direct5910 Lemona Ave.Van Nuys 91411iconmediadirect.com
9085
WNDWND
WND Van Nuys1/2
N/A Nancy LazkaniCEO, President(818) 995-6400
18CP+B2110 Colorado Ave., Suite 200Santa Monica 90404cpbgroup.com
8950
WNDWND
WND Boulder, Colo.1/5
Jason GaboriauSue Anderson
Mason ReedE.V.P./Managing Director(310) 822-3063
19Phelps901 Wilshire Blvd.Santa Monica 90401phelpsagency.com
8372
68/6865/65
American Licorice, City of Hope,Monrovia Growers, Panasonic,Public Storage, Tahiti Tourism, GasCo., Valvoline
Santa Monica1/1
Howie Cohen Joe PhelpsCEO(310) 752-4400
20WDCW8500 Steller Drive, Suite 5Culver City 90232wdcw.com
8070
186/240145/200
Alaska Airlines, ESPN, Hitachi,Scion, T-Mobile, Vizio
Culver City1/2
Court Crandall Ben WienerCEO(310) 280-7800
1 In millions.N/A - Not ApplicableWND - Would Not Disclose
Note: The information on this list was supplied by representatives of the companiesthemselves. Agencies are ranked by number of L.A. County employees and 2012 L.A.County billings, respectively.
Researched by David Nusbaum
APRIL 8, 2013 THELIST LOS ANGELES BUSINESS JOURNAL 17
NEW HIRE: In January, CP+B hired Sue Anderson as executive creative director in Los Angeles. She leads the company’s work for Microsoft Corp.
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Please see page 18
Source: Los Angeles County Superior Court
Source: Business Journal research
Source: Business Journal research
4
5
6
7
8
9
10
11
12
‘08 ‘09 ‘10 ‘11 ’12
20
26
32
38
44
50
Billings BreakdownPercentage of billings spent on each media type by the largestindependent agencies.
Space FillersThird quarter vacancy rates for office propertied by market segment.
in billions
’07 ’08 ’09 ’10 ’11
$600
480
360
240
120
0
Broadcast 35%Internet 30Print 15Outdoor 8Other 11Direct mail 2
Top BillingsThe largest firms ranked by 2012 Los Angeles County billings. (in millions)
Rubin Postaer $1,280Quigley-Simpson 48372andSunny Partners 406Davis Elen 297Advertising WDCW 186Siltanen & Partners 170Riester Pacific Inc. 135Kovel/Fuller 102
Source: Business Journal research
Rep CountTop largest independent firms,ranked by L.A. County PR professionals.
Edelman 124Murphy O’Brien 37Rogers Finn Partners 30Consensus 28MPRM Communications 25Scott Public Relations 25Phelps 21Davies 20Cerrell Associates 16Citizen Paine 16
Big EarnersFirms ranked by average feeincome per account executive. (in thousands)
Englander Knabe & Allen $581Davies 465Cerrell Associates 282IW Group 257CRT/tanaka 246Citizen Paine 238S. Groner Associates 219Casey & Sayre 210Rogers Finn Partners 206Consensus 204
Lobbying Firms List Charts/jd
ReboundAnnual amount paid by clients to firms for lobbying the City of Los Angeles. (in millions)$38.4 32.9 34.2 33.8 40.92008 2009 2010 2011 2012
Lobby CountyThe number of lobbyists registered with the City of Los Angeles, by year.359 347 329 395 3792008 2009 2010 2011 2012Source: City of Los Angeles
Insurance Charts
Climbing Up Nationwide premiums earned by the property/casualty insurance sector. (in billions) $348 388 413 418 436 439 438 422 420 433 335* 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Property Income Property/casualty insurance industry net income after taxes. (in billions) $3 29.9 36 43 63.7 61.9 3 28.7 34.7 -19.2 27* 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Results for the first three quarters through Sept. 30, 2012. Source: Insurance Information Institute
ReboundAnnual amount paid by clients tofirms for lobbying the City of Los Angeles. (in millions)
’08 ’09 ’10 ’11 ’12
$45
40
35
30
25
20
Lobby CountyThe number of lobbyists registered with the City ofLos Angeles, by year.
’08 ’09 ’10 ’11 ’12
400
360
320
280
240
200
Source: City of Los Angeles
•
JOB #: 7058-1_RINT_LABizJrnl_ad · Client: RIESTER · Agency: RIESTER · Trim: 4.75”x6.5”· Bleed: none Color: CMYK · Pub: LA Business Journal · Insertion Date: · Contact: Bill Robbins · [email protected]
Advertising Digital Public Relations riester.com
7058-1_RINT_LABizJrnl_ad.indd 1 3/28/13 1:17 PM
Rank Company¥ name
¥ address
¥ website
L.A. CountyEmployees¥ current
¥ 2012
Gross Billings1
¥ 2012
¥ 2011
(county/total)
Clients(partial list)
Profile¥ headquarters
¥ offices (county/
total)
Creative Director¥ name
Top Local Executive¥ name
¥ title
¥ phone
21Ogilvy West3530 Hayden Ave.Culver City 90232ogilvy.com
80100
WNDWND
Qualcomm, Tabasco, BP (Arco/AMPM), Nesquik, UCLA Anderson
New York1/120
Bill WrightJames Dawson-Hollis
Ginny MaycoxCOO(310) 280-2200
22Famous Group3962 Ince Blvd.Culver City 90232thefamousgroup.com
7048
WNDWND
WND Culver City1/2
Greg Harvey Michael MarinaDirector of Interactive(310) 601-1355
23Huge6100 Wilshire Blvd.Los Angeles 90048hugeinc.com
70WND
WNDWND
WND Brooklyn, N.Y.1/8
Joe Stewart Patricia Korth-McDonnellPartner, Managing Director(310) 499-7700
24InterTrend Communications Inc.555 E. Ocean Blvd., Ninth FloorLong Beach 90802intertrend.com
6748
30/3048/48
Toyota Motor Sales, State FarmInsurance, JCPenney, AT&T, TaiwanTourism Bureau, Disney, Rose Hills,Gas Co.
Long Beach2/2
Oliver Chan Julia HuangPresident(562) 733-1888
25Campbell Ewald8687 Melrose Ave., Suite G510West Hollywood 90069c-e.com
6549
WNDWND
Kaiser Permanente, LA Inc., Chickenof the Sea, Ghirardelli, McKesson,Pimco
Warren, Mich.1/7
Mark Simon Angela ZepedaManaging Director(310) 358-4800
26Walton Isaacson3630 Eastham DriveCulver City 90232waltonisaacson.com
6349
23/5520/50
Lexus, Toyota Financial Services,White Memorial Medical Center, LosAngeles Dodgers
Los Angeles/Chicago1/3
Ed HanMartin CerriColin Costello
Aaron Walton/Cory IsaacsonCo-Founders(323) 677-5300
27Zambezi248 Westminster Ave.Venice 90291zambezi-la.com
6145
13/138/8
WND Venice1/2
Brian Ford Chris RaihFounder, ManagingDirector(310) 450-6800
28Acento Advertising2001 Wilshire Blvd., Suite 600Santa Monica 90403acento.com
5860
13/5412/57
Wells Fargo, CenturyLink, Toshiba,Southern California Edison,Toshiba, Staples, Disney Pictures,Northgate-Gonzales Markets
Santa Monica1/1
Marco Cassese Roberto OrciCEO, President(310) 943-8300
29Omelet8673 Hayden PlaceCulver City 90232omeletla.com
5645
77/7727/27
AT&T Wireless, HBO, Microsoft,Sony Electronics, Walmart, WholeFoods Market
Culver City1/2
Sarah Cathcart Don KurzChairman, CEO(213) 427-6400
30M&C Saatchi LA2032 BroadwaySanta Monica 90404mcsaatchi.com
5545
WNDWND
UGG Australia, San Diego Zoo,Epson, Google, Viking RiverCruises, OSU ComprehensiveCancer Center, Getty
Santa Monica1/27
James Bray Huw GriffithCEO, Partner(310) 401-6070
31Siltanen & Partners Advertising353 Coral CircleEl Segundo 90245siltanen.com
5050
170/170200/200
Skechers, Panda Express, Epson,UCLA, Downtown LA YMCA
El Segundo1/2
Rob SiltanenJoe Hemp
Tim MurphyPartner/President(310) 986-6200
32Fraser Communications1631 Pontius Ave.Los Angeles 90025frasercommunications.com
4648
62/6260/60
First 5 California, MarketSmith, EastWest Bank, Saint John's, SoCalGas,UCLA
Los Angeles1/1
Sergio Belletini Renee White FraserCEO, President(310) 319-3737
33Kastner & Partners150 Pico Blvd.Santa Monica 90405kastnerandpartners.com
45WND
WND/100WND/90
Red Bull North America Santa Monica1/2
Peter Buck Richard TurnerPresident(310) 458-2000
34R&R Partners1700 E. Walnut Ave, Suite 450El Segundo 90245rrpartners.com
45WND
WNDWND
Western Digital, Norwegian CruiseLine, Boeing, Pepperdine UniversityGraziadio School of Business &Management
Las Vegas1/8
N/A Tim AngelilloManaging Director(310) 321-3900
35Threshold Interactive8675 Hayden PlaceCulver City 90232thresholdinteractive.com
4139
WNDWND
WND Los Angeles1/1
John Montgomery Adam GravesE.V.P. Client Services(310) 577-9800
36IW Group Inc.8687 Melrose Ave., Suite G540West Hollywood 90069iwgroupinc.com
4058
22/2226/26
Southern California Edison, FarmersInsurance, McDonald's, Walmart
West Hollywood1/3
Stan Toyama Nita Songpresident, coo(310) 289-5500
37Kovel/Fuller9925 W. Jefferson Blvd.Culver City 90232kovelfuller.com
3943
102/102108/108
Yokohama Tire Co., Sizzler USA,Mercury Insurance, Cash Call,Western Sky Financial
Culver City1/1
Lee Kovel John FullerPresident(310) 841-4444
38RateSpecial Interactive234 E. Colorado Blvd., Suite 600Pasadena 91101ratespecial.com
3930
24/2416/16
Experian Consumer Direct Pasadena1/1
Eugene Lee David Tam/Thomas McErlaneCEO/President(626) 376-4702
39Sensis811 Wilshire Blvd., Suite 2050Los Angeles 90017sensisagency.com
3533
12/1214/14
Ameritas College, SouthernCalifornia Gas Co., UnitedHealthcare, LA Care, VersaillesRestaurant, Portos Bakery
Los Angeles1/3
Roy Kim Jose VillaCEO, President(213) 341-0171
40Media Design Group3250 Ocean Park Blvd.Santa Monica 90405mediadesigngroup.com
3347
55/5554/54
Baby Chick Productions, CFEntertainment Inc., CreativeServices Adv. Inc., T-Toner Co. Inc.,Launch DRTV
Santa Monica1/1
Ben Zimmerman Stacy DurandPresident(310) 584-9200
1 In millions.N/A - Not Applicable WND - Would Not Disclose Note: The information on this list wassupplied by representatives of the companies themselves. Agencies are ranked by numberof L.A. County employees and 2012 L.A. County billings, respectively. To the best of ourknowledge, this information is accurate as of press time. While every effort is made toensure the accuracy and thoroughness of the list, omissions and typographical errors
sometimes occur. Please send corrections or additions on company letterhead to theResearch Department, Los Angeles Business Journal, 5700 Wilshire Blvd., Suite 170, LosAngeles 90036. ©2013 Los Angeles Business Journal. This list may not be reprinted inwhole or in part without prior written permission from the editor. Reprints are availablefrom the YGS Group, (800) 290-5460 ext. 100.
Researched by David Nusbaum
Source: Los Angeles County Superior Court
Source: Business Journal research
Source: Business Journal research
4
5
6
7
8
9
10
11
12
‘08 ‘09 ‘10 ‘11 ’12
20
26
32
38
44
50
Billings BreakdownPercentage of billings spent on each media type by the largestindependent agencies.
Space FillersThird quarter vacancy rates for office propertied by market segment.
in billions
’07 ’08 ’09 ’10 ’11
$600
480
360
240
120
0
Broadcast 35%Internet 30Print 15Outdoor 8Other 11Direct mail 2
Top BillingsThe largest firms ranked by 2012 Los Angeles County billings. (in millions)
Rubin Postaer $1,280Quigley-Simpson 48372andSunny Partners 406Davis Elen 297Advertising WDCW 186Siltanen & Partners 170Riester Pacific Inc. 135Kovel/Fuller 102
Source: Business Journal research
Rep CountTop largest independent firms,ranked by L.A. County PR professionals.
Edelman 124Murphy O’Brien 37Rogers Finn Partners 30Consensus 28MPRM Communications 25Scott Public Relations 25Phelps 21Davies 20Cerrell Associates 16Citizen Paine 16
Big EarnersFirms ranked by average feeincome per account executive. (in thousands)
Englander Knabe & Allen $581Davies 465Cerrell Associates 282IW Group 257CRT/tanaka 246Citizen Paine 238S. Groner Associates 219Casey & Sayre 210Rogers Finn Partners 206Consensus 204
Lobbying Firms List Charts/jd
ReboundAnnual amount paid by clients to firms for lobbying the City of Los Angeles. (in millions)$38.4 32.9 34.2 33.8 40.92008 2009 2010 2011 2012
Lobby CountyThe number of lobbyists registered with the City of Los Angeles, by year.359 347 329 395 3792008 2009 2010 2011 2012Source: City of Los Angeles
Insurance Charts
Climbing Up Nationwide premiums earned by the property/casualty insurance sector. (in billions) $348 388 413 418 436 439 438 422 420 433 335* 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Property Income Property/casualty insurance industry net income after taxes. (in billions) $3 29.9 36 43 63.7 61.9 3 28.7 34.7 -19.2 27* 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Results for the first three quarters through Sept. 30, 2012. Source: Insurance Information Institute
ReboundAnnual amount paid by clients tofirms for lobbying the City of Los Angeles. (in millions)
’08 ’09 ’10 ’11 ’12
$45
40
35
30
25
20
Lobby CountyThe number of lobbyists registered with the City ofLos Angeles, by year.
’08 ’09 ’10 ’11 ’12
400
360
320
280
240
200
Source: City of Los Angeles
PARTNERSHIP: Omelet has an exclusive partnership with DirecTV to broadcast branded content on the satellite television provider’s commercial-free channel, Audience Network.
DIGITAL: Fraser Communications has seen its digital work double over the past three years. The work includes website design along with marketing and communications plans.
WEB: Independent L.A. agency Threshold Interactive was one of the first agencies to use Myspace for marketing and launched the first branded channel on YouTube.
Continued from page 17
18 LOS ANGELES BUSINESS JOURNAL THE LIST APRIL 8, 2013
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