COOPERATION PROPOSAL

2003 | 2014

Mission:We contribute to hi techs development, by constructing a robust communicative bridge between manufacturers and consumers

Targets: From projects implementation – To comprehensive supportFrom high quality execution – To strategic partnership

Values:Successfully implemented projects – the basis for customer trust

Reliability in execution. Development in partnership.

MISSION. TARGETS. VALUES.

AGENCY CORPORATE STRUCTURE

Production & Merchandising Sales Centre

PRDepartment

Marketing Research

Creative Group & Design

General Director

Telemarketing Projects

WebDepartment

EventDepartment

TechnicalSupport

Call Centre

EVENT – about 400 events!• Conferences, seminars, trainings, panel discussions, exhibitions

• Promo projects (coverage of 250 promo points a day)

• Large scale public events (up to 30000 participants)

• Events concepts development

PR (interaction with newsmen, press conferences, monitoring, press releases writing, etc.)

Production, design, layout, merchandising, logistical support of online projects (promotional gifts, printing, mounts, distribution, points of sale decoration)

Sales & Support Centre (2000 contacts)

Call Centre (securing presence of up to 1500 paid participants)

Design

Translation and localization

Merchandizing

Media planning

Internet projects (contests, quizes, etc.)

Marketing researches

PROFILE

2003 – 2004 Event, PR, Production

2004 – 2006 We add professional Sales Centre & Road Shows

2007 – 2008 We add On-line projects logistics

2009 – 2010 We add PR Launches & Promo

2011 We add exclusive events, on-line projects full support

KEY FACTS AND DATES

Overall duration – 10 years

(since 2003 till 2014)

Regions – RF, CIS

KEY CLIENTS

CONFERENCES AND SEMINARS

• About 350 conferences, seminars, trainings and panel discussions

• 25 000 participants

• Complex events: multi-day, off-site, multi-session events, web bridges, serial and highly technical events

• Comprehensive approach to implementation (creative concept, technical support and events turn-key organization, translation and localization, design and production, decoration, logistics, invitations, marketing researches, interaction with partners)

REGIONAL WIDE COVERAGEConferences & Seminars for medium & large business

• Kraftway Road Show: 2 years, 18 cities

• Roca: 2 cities, opening-office conference

• Hitachi Data Systems: Kiev/Moscow, annual partners’ conference

• IT-Galaxy: 9 years, about 20 cities, Servers for business, IT-professionals round table

• Ricoh: 3 years, 8 cities, conferences in Japanese style

• QlikTech: Moscow annual partners conference & Moscow VIP-events

• Fujitsu Siemens: IT Future – annual Moscow Conference + partner business breakfast( 9cities)

ROAD SHOW• 40 promotions

• 550 000 consultations

• 900 000 visual contacts

• The trucks with mounts and equipment passed 40 000 km

• Comprehensive approach to implementation (creative concept, technical support and events turn-key organization, interaction with artists, copyrighting, mounts’ design and production, production of promotional gifts, clothing, assembling, logistics, invitation, marketing researches)

Promo campaigns and sales points

decoration• Capability to engage well trained promo personnel at 250 promo

points at a time all over Russia

• Proper contacts with retail chains managers

• Trained consultants and promoters in more than 20 cities all over Russia and CIS

• Points of sale decoration (we decorate up to 250 points within 4 days)

• Installation and support of demo stands in retail chains stores

Exhibitions

SALES CENTRE & TECHNICAL SUPPORT

Remote products sales support tool, realized through authorized channels (channel sales). Staff: 36 specialists

Constant client base: about 2 000 IT companies from Russia and CIS.

Core functions:

·         Sales support (distributor-client interaction)

·         New products promotion

·         Consultation regarding core technical, warranty and marketing issues

·         Marketing support of customers joint events

·         Support of Live Chat Tool

·         Promotion of products based solutions among end users in SMB and Education segments

ONLINE PROJECTSIT professionals community - Intel IT Galaxy

• Complex project management: budgets, logistics, interaction with contractors, planning, control, reporting

• Administration and moderation of online community(forum and blogs)

• Regular interaction with Community members

• Execution of enquiries and contests

• Composition and control of prize program

• Organization of seminars within Intel IT Galaxy project: planning, counting and participants invitation

PRODUCTION & LOGISTICS• Printed materials: over 50000 pieces per a year

• Promotional souvenirs

• Stands and exhibition equipment

• Purchase of prizes and distribution all over Russia within the scope of online projects

• Logistics: more than 2800 deliveries per 2011

POS MATERIALS and SOUVENIRS

PRODUCTION

RETAIL DEMO STANDS

EXHIBITION STANDS PRODUCTION

MARKETING RESEARCHES

• Great experience in marketing researches execution (since

2005) – more than 20 different marketing researches have

been done

• Interviewer data base all over the Russia

• Qualitative and quantitative methods

• Execution of comprehensive marketing researches

• Administration and execution of marketing researches at any

stage (preparative, field, analytical)

• Strong analytics

• Flexible pricing

OUR ADVANTAGES

• Long-term experience and insight of IT segment

• Solid professionals team (regular regional assistants in more than 15 cities in Russia and CIS)

• Regions specifics deep knowledge (a data base of time proven contractors, familiarity with sites, solid assistance, trained promo personnel)

• Integrated approach (concepts development, copyrighting, technical implementation, production of decorations, promotional gifts, print materials, nutrition, logistics, invitation, PR support, marketing researches)

• Consultative support (based on our experience of diversified events implementation)

• Large scale base of time proven contractors

THANK YOU FOR YOUR ATTENTION!

www.marketingcentre.ru