Интегрированное бизнес-решение от Австрийской почты...

AUSTRIAN POST GROUP’S INTEGRATED SOLUTIONS FOR MAIL ORDER COMPANIES

Dipl. BW Martin WeselohManaging Director SalesAustrian Post Group

Dialog Marketing DaysKiev, 2011-05-27

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1. The Austrian Post Group at a glance

2. Direct Mail Production

3. Mail Distribution

4. Courier/Express/Parcel

5. Scanning / Digitalisation

AGENDA

3

6,7%

0,1%

Shop-Network

Parcel&Logistics

Group

Mail

34,1 %

59,1 %

EBITDA Margin: 19,3%

EBIT Margin: 16,5%

Mail

Mail Services Addressed and non-

addressed Direct Mail Magazines and

Newspapers

Revenue: 1.389,4m

-0,5%

EBITDA Margin: 4,5%

EBIT Margin: 1,3%

Parcel&Logistics

Parcels Combined Shipments Express Shipments Temperature

controlled logistics Contract logistics

Revenue: 802,0m

+4,4%

EBITDA Margin: -4,3%

EBIT Margin: -6,1%

Retail Network

Postal Services Finance Services Telecommunication-

products and Retail Goods

Revenue: 157,9m

-16,7%

EBITDA Margin: 11,1%

EBIT Margin: 6,7%

Group

Revenue: 2.351,1m

-0,2%

External Revenues 2010

EBITDA and EBIT in relation to total revenues (external and internal revenues)

OVERVIEW AUSTRIAN POST GROUP 2010

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Requirements analysis

Mailing consulting

Campaign management

Media planning

Production consulting

Distribution plan optimisation

Address updating

Address data service

Target group analysis

Address purchasing

Data management

Transaction printing

Enveloping

Printing

Letter shop

Fulfilment

Data base management

Acceptance

Sorting

Delivery

Pick-up

Delivery/Pick-up

Mailroom management

Scanning / Digitalisation

Return mail processing

Response evaluation

Processing

Analysis

AnalysisConsultingPlanning

RecipientInformation exchangeSender @

Addressmanagement

Production Traditional postal services

ExpandedPostalservices

Response-management

VALUE CHAIN OF AUSTRIAN POST GROUP

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INTERNATIONAL PRESENCE / CEP & MAIL

AT

Postal Service

Courier/Express/Parcel

Niches like temperature controlled transport

Retail business

Digitalisation & Mailroom Services

DE, BENELUX


Temperature controlled transport + special logistics

Direct Marketing Services (printing, letter shop,….)

CZ, PL, RU, UK, SE, FR

Direct Marketing Services (printing, letter shop,….)

BALKANS


Unaddressed and addressed distribution

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Agenda

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DIRECT MARKETING SOLUTIONS FOR EUROPE

DIRECT MAIL

PRODUCTION

DIALOG SERVICE MARKETING- &CRM-SOLUTIONS

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PRODUCT EXAMPLE MAILING

Technology:

Full-colour individualisation for medium sized print runs (hybrid)

Highlights:

Target group marketing – highly individualised, targeted offers, tailored especially to customer needs

Significant higher response rate

compared to former mailing activities

(30%)

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PRODUCT EXAMPLE “SLIDING DOOR”

Technology:

Web Finishing

Highlights: Marketing approach for customer acquisition and retention by acquiring advertising space for integrating target group-specific messages or advertisements (=> generates additional advertising revenue)

Increase of reader coverage of 25%

Fully booked

High awareness due to new technique

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PRODUCT EXAMPLE “OFFER / CONSULTING FOLDER”

Technology:

Multi-line finishing

Highlights: Personalised application forms with self-copying form sets integrated into a high-quality folder – clear and user-friendly!

Attractive insurance products with original application form and

copy for filing

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Agenda

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MAIL DISTRIBUTION: AUSTRIAN POST GROUP IN 2011

Country Croatia Hungary Slovakia Romania Czech Rep.

Founding year

1994 1990 1995 2007 1999

Take-over / investments

2007 2005 2006 26% of shares in 2011

Strategic Partner

HQ’s Zagreb Budapest Bratislava Bucharest PragueEmployees 44 75 37 64 n.a.Distributors 800 4.500 3.500 800 8.200Distribution Centres

8 5 4 21 8

Items p.a. 350m 1.500m 510m 180m 450mMarket position

Market Leader

Market Leader Market Leader Market Leader Market Leader

Scope Domestic Domestic Domestic Domestic DomesticProduct Unaddressed

& addressedUnaddressed & addressed

Unaddressed & addressed



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EXAMPLE: SERVICES FOR A MAIL ORDER COMPANY IN CEE

Company profile:

Mail order company for Gardening, business in AT, SK, HU, CZ, PL and RO

Task:

Catalogue elements printed in different countries → printing catalogue cover & cover letter, organising logistics

Central enclosing of different samples (different countries & samples)

Letter shop (wrapping, personalisation, sorting)

Distribution to end consumers in several countries

Return & Response Management

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Agenda

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PARCEL DISTRIBUTION: NETWORK OF AUSTRIAN POST GROUP

trans-o-flex Schnell-Lieferdienst GmbH & Co. KG - Germany

trans-o-flex Netherland BV - Netherlands

trans-o-flex Belgié BVBA – Belgium

trans-o-flex Hungary Kft. - Hungary

IN TIME s.r.o. - Slovakia

Slovak Parcel Seevice s.r.o. - Slovakia

Overseas Trade d.o.o. - Croatia

City Express Serbia d.o.o. - Serbia

City Express Montenegro d.o.o. - Montenegro

24VIP Logistic Services d.o.o. – Bosnia and Herzegovina

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Slovakia

Slovakia

Hungary

Croatia Serbia Montenegro BiH

Founding year 1992 1992 1997 1995 2002 2008 1999

Take-over by

Österreichische Post AGMay 2002 May 2002 May 2007

November 2003

November 2007

November 2008*

October 2008

Company headquarters Bratislava Bratislava Budapest Zagreb Belgrade Podgorica Sarajevo

Employees (895) 179 18 91 125 399 10 73

Fleet 212 6 163 155 240 8 42

Distribution centres / Depots

(incl. distr. centres)4 / 25 - 1 / 12 1 / 15 1 / 15 1/1 1/4

Line-haul lines 67 3 26 24 30 0 10

Items per year (2010) 6.4 mill. 1.4 mill. 2.6 mill. 2.9 mill. 3.7 mill. 0.1 mill. 0.3 mill.

National market position Market leader 6 6 Market leader Market leader Market leader Market leader

ScopeNational &

internationalNational &






international

PARCELS AND LOGISTICS SUBSIDIARIES IN CEE

* Separation from City Express Serbia

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EURODIS NETWORK AND SERVICE FEATURES

Network: EURODIS offers day defined

regular transit times to all European destinations

transit times:1 day domestic,1-2 days neighbouring countries

35 gateways, 150 daily connections to every country, over 250 depots

Service features: Parcels up to 31.5 kg, pallets up to

800 kg

Shipment unit: separate packages delivered in one shipment

and further services like COD, premium delivery, T&T, dangerous goods, etc.

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Agenda

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SCANNING, DATA CAPTURING & ARCHIVING

Data management

Duplicates, correction, enrichment

Profiling

Digital Mailroom

Electronic invoice capturing

Electronic form capturing, e.g. CRM response, order forms, application forms, price draws,…

Digital Archive

Scanning of e.g. HR files, health records, customer files and scanning of any kind of items (if necessary categorised)

Archive outsourcing

On-demand digitisation

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Media Consulting

Production consulting

Logistics planning

Data correction

Data enrichment

Duplicate check

Profiling

Address purchasing

Mailing Production (finishing, digital print)

Individualisation

Envelope production

Letter shop (wrapping, enveloping)

Transaction printing

Fulfilment

Postal sorting

Addressed distribution

Unaddressed distribution

Parcel distribution

Logistics

COD

E-Invoicing

E-Mail & SMS Services

Scanning / Digitalisation

Return mail processing

Response evaluation

Return handling (parcels)

AnalysisConsultingPlanning

RecipientMail Order company

Address management

Production Traditional postal services

Expanded Postal services

Response- management

VALUE CHAIN OF AUSTRIAN POST GROUP FROM A MAILORDER PERSPECTIVE

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IF IT REALLY COUNTS, RELY ON AUSTRIAN POST

Contact:

Martin Weseloh

Managing Director Sales

[email protected]

+43.57767.21405

Интегрированное бизнес-решение от Австрийской почты...

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