© 2015 Immediate Media Co. Immediate Media · DPS £3,128 £3,050 £2,972 £2,815 Cycling rate...

Immediate_Media

Immediate SportsMedia Pack 2015

the special interest content & platform company

3 market leading sites

8 market leading mags

World's leading/biggest Cycling and Triathlon

stable of products

Access to over 34 million sports

enthusiasts

Brand and Audience Overview

34

10.9m

8.2m

1.9m

United States 10.9m

United Kingdom 8.2m

Australia 1.9m

Germany 957k

France 904k

Italy 613k

Spain 652k

Scandinavia 921k

Far East 1.5m

South Africa 274k

Rest of the World 7.6m

Global Audienceof over 34m cyclists

Google Analytics Period Aug 14-July 2015

1.5m

7.6m

Road Off Road Triathlon

road cyclists globally

31m+

Road audience

bikesowned

Google Analytics August 2014-July 2015

2.4

ride everyday

45%

miles per week

112

annual cycling gear spend

£1,151

spend on next bike

£2,103

Averageage

44

Over 15 million cyclists (Aug 2014-July 2015)

3.23m global uniques (July 2015)

45 Yrs - Average Age

112 Miles per week

£2,103 ave bike spend

£1,151 gear yearly spend

97% male readership

World Leading product review website

Reaching over 21 million road cyclists (August 14-July 15)

39 Yrs - Average age

96 Miles per week

2.3 bikes owned

£1,831 spend on next bike

£1,211 ave spend on bike gear

UK’s biggest selling cycling magazine

ABC 48,695

46 yrs - Average age

4.7 hrs reading per issue

8.5 yrs as a regular cyclist

92 miles per week

2.4 bikes owned


Inside the Pro Peloton

42,000 distribution


13.6 yrs as a regular cyclist

96 miles per week


56% don’t read Cycling Plus

76% don’t read Cyclist

Urban Cyclist

Essential Cycling Series

Official Tour de France guide

Official Giro d’Italia guide

Brand Extensions

Display Size 1 Issue 3 Issues 6 Issues 13 Issues

Quarter £520 £507 £494 £468

Third £631 £615 £599 £568

Half £946 £923 £899 £852

Page £1,720 £1,677 £1,634 £1,548

DPS £3,128 £3,050 £2,972 £2,815

Discount n/a 2.5% 5% %10

Cycling rate cards


Quarter £532 £519 £506 £479

Third £645 £629 £613 £581

Half £968 £944 £920 £871

Page £1,760 £1,716 £1,672 £1,584

DPS £3,200 £3,120 £3,040 £2,880


Road Cycling rate cards

Sponsored post £40 cpm

Toggled skin £100 cpm

Takeover FooterInterstitialTEADS

£70 cpm

£45£40£40

Road block (728x90, 300x250) £45

Reskin £40

Double MPU (300x600) £25

Billboard (970x250) £30

MPU (300x250) £18

Leaderboard (728x90) Mobile Banner (320x50)

£14£14

Off Road

Off Road Audience

Google Analytics August 2014-July 2015

bikesowned

2.3

ride several times a week

55%

miles per week

36


£1,211

spend on next bike

£1,831

Averageage

36

mountain bikers globally

18m+

Reaching over 18m mountain bikers (Aug 2014—Jul 2015)

3m global unique users (914,177 UK) — (Jul 2015)

Average age 36

87% ABC1

Household income £52,673

Average expected spend on next bike £1,831

Ride 36 MTB miles a week

UK’s longest running and biggest MTB magazine

ABC 31,820

Average age 42

Average intended spend on next bike £1,682

26% intend to spend over £2k on next bike

43% own a road bike

Ride an average of 49 miles a week

Leading MTB buyers Guide

ABC 12,570

Average age 42.5

Average intended spend on next bike £1,724

27% intend to spend over £2k on next bike

44% own a road bike

Ride an average of 52 miles a week

Off Road Rate Cards

Sponsored post £40 cpm

Toggled skin £100 cpm

Takeover FooterInterstitialTEADS

£70 cpm£45 cpm£40 cpm£40 cpm

Road block (728x90, 300x250) £45 cpm

Reskin £40 cpm

Double MPU (300x600) £25 cpm

Billboard (970x250) £30 cpm

MPU (300x250) £18 cpm

Leaderboard (728x90) Mobile Banner (320x50)

£14 cpm£14 cpm


Quarter £582 £568 £553 £524

Third £706 £688 £671 £635

Half £1,059 £1,032 £1,006 £953

Page £1,925 £1,877 £1,829 £1,733

DPS £3,500 £3,413 £3,325 £3,150



Quarter £366 £357 £348 £329

Third £444 £433 £421 £399

Half £666 £649 £632 £599

Page £1,210 £1,180 £1,150 £1,089

DPS £2,200 £2,145 £2,090 £1,980


Triathlon

Triathlon audience

bikesowned

3.7

training per week

7.7hrs

cycling events per year

16+


£1,532

spend on next bike

£2,660

Averageage

39

triathletes globally

900k+

Source - Google Analytics - Triathlon Industry Association (UK) Research May 2014 - Sport England - Reader Survey 2013

UK’s biggest selling triathlon magazine

ABC 25,068


54% AB audience (88% ABC1)

£48,558 average income

£276 million annual spend on triathlon

3.7 bikes owned (1.4 road/0.9 MTB)


220 cover

Source - Triathlon Industry Association (UK) Research May 2014 - Sport England - Reader Survey 2013

Reaching over 900K triathletes

(Aug 2014—Jul 2015)

129,709 global unique users (Aug 2015)


88% ABC1

Household income £73,853

Average expected spend on next bike £2,330

Training on average 7.7 hrs week (1 in 5 train over 10 hours per week)

220tri.com image


Magazine

UK’s leading triathlon title for over 26 years

Read by 67% UK triathletes*

88% ABC1 (54% AB) audience

Spent over £276 million on triathlon last year

Brand Extensions

Beginners Guide to Triathlon

Ultimate Guide to Triathlon

Open Water Swim Guide

Complete Guide to Triathlon Nutrition

Triathlon Training for Peak Performance

Triathlon for Women

Digital

The UK’s biggest triathlon website*

Reached over 900K triathletes globally last

year

Reaching 130K unique users every month

Email database 53,329

Social reach 54,603

Events

Owner ofNational Triathlon Show

Media partner for:

ITU World Championships IMG London Triathlon IMG Blenheim Triathlon Human Race Events Castle Triathlon Series Long Course Weekend


Bike

£135 million annual spend

Spent £1,532 on bike gear last year

Next bike purchase £2,660

Bikes owned 3.7

Compete in 16 cycle events per annum

Nutrition


£481 per annum spent on nutrition

86% regularly use nutrition for training

38% readers want more nutrition advice

Run

£31.5 million annual spend

59% from running background

Compete in 22 run events per annum

Purchased 1.3 shoe brands

Average spend on shoes £150

Events & Travel


Competing in 3.2 triathlons per annum

21% racing overseas

26% competing at middle/long distance

Swim

£6.53 million annual spend

Average wetsuit purchase £265

31% intend to buy a wetsuit in next 12 months

24% from swim background

Compete in 5.3 swim events per annum

Retail


65% spend online - 31% in store

38% bought a road/TT bike in 2014

73% triathletes expect their spend to increase or remain static in the next year

Source - Triathlon Industry Association (UK) Research May 2014 - Sport England - Reader Survey 2013


Quarter £600 £570 £525 £420

Third £800 £760 £700 £560

Half £1100 £1045 £963 £770

Page £2100 £1995 £1838 £1470

DPS £3950 £3750 £3450 £2765

Advertorial Page Rate +50%

Classified £28 per col cm

Discount n/a 5% 12.5% 30%

Inserts £60 CPM (based on less than 10gms)

Inserts £POA for insert over 10gms

Competitions £POA

rate cardRate Card

Sponsored post £1,000 p/w

Takeover (Reskin, 960x250,300x250)

FooterInterstitial

£70 CPM

£45 CPM£40 CPM

Road block (728x90, 300x250) £45 CPM

Reskin £40 CPM

Double MPU (300x600) £25 CPM

Billboard (960x250) £30 CPM

MPU (300x250) £18 CPM

Leaderboard (728x90)Mobile banner (320x50)

£14 CPM£14 CPM

Solus email (53,329 subscribers) £1,100

2.4m views per month

Over 6.3 million minutes of video content watched every month

250,000 subscribers(growing at over 10,000 per month)

Over 160,000 likes

Over 100,000 Comments and shares

Sponsorship

We have created a 12 month editorial schedule, delivering exciting and passion led video content including Product Reviews, Versus, Our Top 5 Series as well as our Highly engaging How To technique demo’s and new for 2015 our already successful Bikehack series. We offer effective sponsorship opportunities to allow brands to become synonymous with Bikeradar’s marketing leading content.

The opportunity as headline sponsor allows brands to position themselves at the forefront of consumers minds. At the stage when most are looking at their next purchase.

Partnership

Going beyond editorial sponsorship,we work with leading brands to create and broadcast bespoke content, aligned to brand objectives. Our in-depth understanding of the creative video process, combined with our cycling market knowledge and unrivalled distribution platform, means we are able to deliver world class content marketing. We work with brands from initial concept ideas, through production development and campaign delivery to ensure the best content and audience for your message.

Boardman

Oakley

Mazda

InsightImmediate Insight, our expert in-house insight service, offers a range of services to clients Bespoke ResearchWith unrivalled access to a passionate cycling audience – both road and off-road – Immediate Insight can provide bespoke research services to manufacturers and retailers. Either through our reader panel, or direct from the site, tap into our audience to understand brand positioning, and understand the wider cycling market. Campaign EffectivenessImpact is our bespoke advertising effectiveness research, measuring the performance of ad campaigns across all our brands and platforms.Pre and post research can evaluate a range of measures including advertising recall, brand awareness and purchase consideration.Providing media agencies and clients with a cost effective, rigorous opportunity to measure and improve the performance of their press and digital advertising. BikeTrack In 2015 Immediate will be unveiling our new comprehensive cycling market research. Building on our previous BikeTrack research we will be taking an in-depth look at cycling habits and attitudes, perceptions of different bikes, purchasing behaviour and motivations. The new research will launch in autumn 2015.

© 2015 Immediate Media Co. Immediate Media · DPS £3,128 £3,050 £2,972 £2,815 Cycling rate...

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Transcript of © 2015 Immediate Media Co. Immediate Media · DPS £3,128 £3,050 £2,972 £2,815 Cycling rate...