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2012 Cisco and/or its affiliates. All rights reserved. CDN-4698 Cisco Public Collaboration Enabled Business Transformation (CEBT) Integration Platform CDN-4698

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2012 Cisco and/or its affiliates. All rights reserved. CDN-4698 Cisco Public Session Abstract This session introduces a CEBT platform, which allows web services integration of business processes with Unified Communications. The platform provides intuitive interfaces for business application administrators to expose business context via communication methods such as Cisco Jabber presence and instant messaging, voice, email, SMS, etc. The session will cover the capabilities of the CEBT Integration Platform, a presentation of integrating collaboration capabilities in sample workflow in business application. The session will also cover available APIs for custom integrations and customization of collaboration flows.

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2012 Cisco and/or its affiliates. All rights reserved. CDN-4698 Cisco Public Agenda Purpose of the integration platform and usage cases Platform overview Demo Integration steps with Salesforce.com Features CEBT Integration Platform

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2012 Cisco and/or its affiliates. All rights reserved. CDN-4698 Cisco Public Communication Enabled Business Processes User to User Contextual Collaboration Rich presence information Click to call/video Context based conferencing User to System Anywhere Information Access Query/response from any device Mobile applications System to User Business Process Integration Actionable Notifications Expertise Finder Intelligent alerts routing (context, presence) CLIENT SERVER

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2012 Cisco and/or its affiliates. All rights reserved. CDN-4698 Cisco Public Communication Enabled Business Processes User to User Contextual Collaboration Rich presence information Click to call/video Context based conferencing User to System Anywhere Information Access Query/response from any device Mobile applications System to User Business Process Integration Actionable Notifications Expertise Finder Intelligent alerts routing (context, presence) CLIENT Jabber SERVER CEBT Integration Platform

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2012 Cisco and/or its affiliates. All rights reserved. CDN-4698 Cisco Public Collaboration API Stack Alignment to Business Applications Jabber SDK Jabber Client & CIUS API CEBT Integration Platform API

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2012 Cisco and/or its affiliates. All rights reserved. CDN-4698 Cisco Public Business Application View Simple Approval Process Without Collaboration User Input Required The record is locked and awaits users response

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2012 Cisco and/or its affiliates. All rights reserved. CDN-4698 Cisco Public Business Application View Simple Approval Process Enabling Collaboration User Input Required The record is locked and awaits users response Context is sent via WS call to CEBT platform.

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2012 Cisco and/or its affiliates. All rights reserved. CDN-4698 Cisco Public Cisco CEBT Integration Platform CEBT SOAP & RESTful Web Services Communication Protocols: IM, Presence, SMS, Email, Voice Business Application Integration Application-User and User-User Contextual Collaboration Management Communications Services Integration Platform Web UI: policies & preferences management Administration & Self-Service

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2012 Cisco and/or its affiliates. All rights reserved. CDN-4698 Cisco Public Cisco CEBT Integration Platform Admin Portal UI/Interaction layer - communication providers container HTTP RSS SMTP IMAP XMPP SMPPVoiceXml System Initiated Collaboration Workflow Engine User to System Query Engine Notification Routing Engine User Response Handler Query Definition Query Processor Repository & User Management Administration User Interaction Repository User Management User portal Web Services API Web UI Webex XSLT Based Transformer

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DEMO Integrating Collaboration in Salesfore.com Workflow

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2012 Cisco and/or its affiliates. All rights reserved. CDN-4698 Cisco Public Cisco CEBT Integration Platform CEBT SOAP & RESTful Web Services Communication Protocols: IM, Presence, SMS, Email, Voice Business Application Integration Application-User and User-User Contextual Collaboration Management Communications Services Integration Platform Web UI: policies & preferences management Administration & Self-Service

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2012 Cisco and/or its affiliates. All rights reserved. CDN-4698 Cisco Public Business Application Integration Exposes Adjustable Web Service & RESTful Interfaces To send business context To provision users details Reporting & Communication Auditing XSL based content transformers Capable of invoking web bases data sources from multiple applications Allows defining queries on top of business applications Provides API to extend support for non WS based business applications

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2012 Cisco and/or its affiliates. All rights reserved. CDN-4698 Cisco Public Cisco CEBT Integration Platform CEBT SOAP & RESTful Web Services Communication Protocols: IM, Presence, SMS, Email, Voice Business Application Integration Application-User and User-User Contextual Collaboration Management Communications Services Integration Platform Web UI: policies & preferences management Administration & Self-Service

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2012 Cisco and/or its affiliates. All rights reserved. CDN-4698 Cisco Public Application-User and User-User Contextual Collaboration Management Policy Based Notifications Routing Engine Configurable by user and administrator Supports multiple routing polices Consumes runtime information such as presence, availability etc. Template based data representation Collaboration workflows processing User response processing Automation of Webex meetings, voice conferences etc.

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2012 Cisco and/or its affiliates. All rights reserved. CDN-4698 Cisco Public Notification Presentation - Templates Framework Common template language across communication channels Template hierarchy Maximize template reuse across channels & message types Complete business & user context is available while rendering notification Multiple language support Administrative web UI to build new templates and customize existing once Information Object Template

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2012 Cisco and/or its affiliates. All rights reserved. CDN-4698 Cisco Public Cisco CEBT Integration Platform CEBT SOAP & RESTful Web Services Communication Protocols: IM, Presence, SMS, Email, Voice Business Application Integration Application-User and User-User Contextual Collaboration Management Communications Services Integration Platform Web UI: policies & preferences management Administration & Self-Service

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2012 Cisco and/or its affiliates. All rights reserved. CDN-4698 Cisco Public Communication Services Integration Multiple out of box communication channels All channels are bidirectional users can respond using the same device Can deliver both structured and unstructured data Pluggable Architecture Provides API to build & deploy new communication/protocols providers Can be notification only or support response Multi User collaboration providers Voice bridge, Webex, Chat Rooms, SAP Streamwork (POC) Provides API to integrate additional conferencing solutions Supported channels Jabber/IM, SMS, Voice, Email, HTTP (RSS, HTML, WAP), Social Networks (POC with Twitter & Facebook)

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2012 Cisco and/or its affiliates. All rights reserved. CDN-4698 Cisco Public Cisco CEBT Integration Platform CEBT SOAP & RESTful Web Services Communication Protocols: IM, Presence, SMS, Email, Voice Business Application Integration Application-User and User-User Contextual Collaboration Management Communications Services Integration Platform Web UI: policies & preferences management Administration & Self-Service

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2012 Cisco and/or its affiliates. All rights reserved. CDN-4698 Cisco Public Administration & Self-Service User Self Service UI Can configure his communication preferences Can update contact details Access all pending notifications Administrative UI Access to complete repository of all notifications & collaboration audit trail Policies configurations (defaults or enforcement) System configuration & logs access

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2012 Cisco and/or its affiliates. All rights reserved. CDN-4698 Cisco Public More Information Come see additional examples of application integrations at Cisco Collaboration Booth. Get more information - CEBT white paperCEBT white paper Contact us cebt@cisco.comcebt@cisco.com

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2012 Cisco and/or its affiliates. All rights reserved. CDN-4698 Cisco Public Dont Forget to Complete Your Developer Forum Evaluation Presentations for todays sessions will be available shortly after the Developer Forum event, please contact the CDN Program at cisco-developer-network@cisco.com with any questions. cisco-developer-network@cisco.com Please also remember to complete your evaluation forms and return them to Josie Garcia at the registration desk right outside session doors. 22

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2012 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public