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Transcript of © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of...
© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
AT&T MobileBarcode Services
Higher EducationCustomer Presentation
© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.2
Why? The OpportunityBarcodes by the Numbers
Business SurveyConsumer SurveyIn 2011, AT&T Surveyed U.S. marketing and advertising professionals about their mobile marketing programs and
future plans. Please contact [email protected] to request additional data.
Source: Forrester Research, “Evolving Your Mobile Marketing Presence”, Melissa Parrish, March 2011
© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
The OpportunityMobile Barcodes
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© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
The Solution
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With Mobile Barcodes, Your Campus Activities Can Be More Accessible:
Mobile Barcodes let students connect with their campus at the moment of interest for a more meaningful, measurable and personal experience.
© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
The SolutionAT&T Mobile Barcode Services
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• A highly secure enterprise-grade solution from a trusted provider• A leader in smartphone sales and direct response solutions• A leader in mobile applications, mobile platforms and mobile network
integration
Mobile Platform and Marketing Expertise
© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
The SolutionAT&T Mobile Barcode Services
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• A highly secure enterprise-grade code management platform• AT&T Code Scanner is free to end users• Mobile marketing support from a trusted provider
Turnkey, end-to-end solution that spans mobile code types & enables mobile marketing
© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
The SolutionAT&T Mobile Barcode Services
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A highly secure, enterprise-grade web-based solution Create, manage, and measure mobile barcode campaigns in near real-time Valuable reporting and analytics (age*, gender*, zip code*, location - GPS*, device type)
let you fine-tune campaigns as you go Utilize our “dynamic content” feature to customize campaigns based on age*, gender*, zip
code*, or device type Supports all three global standard code types (2D QR, 2D Data Matrix, 1D UPC)
*Consumer Opt-in
AT&T Code Management Platform
© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
The SolutionAT&T Mobile Barcode Services
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• Mobile scanner app preloaded on certain devices and available free to end users • Available for iPhone, Blackberry, Android and Windows Phone 7• A universal reader that scans all three global standard codes (2D QR, 2D Data Matrix, 1D UPC)• Developing rich mobile applications? With our API / SDK package you can embed the AT&T
Code Scanner
AT&T Code Scanner
© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Global Standard CodesThe Potential Benefits of AT&T Mobile Barcode Services
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• Smaller print size• Greater security and flexibility• Custom codes available
• Broader reach• Custom codes available
• Rapidly gaining popularity among consumers for pricing, reviews and other info
• Many proprietary code readers cannot process 1D barcodes
• AT&T platform enables control over content
Our solution supports all three global standard
code types – providing greater
reach. Unlike others who offer proprietary codes
that require a proprietary
scanner to read.
© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Why AT&T?
AT&T is a leader in Mobile Applications,Mobile Platforms & Mobile Network Integration
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• Create, publish, manage, and measure (via rich analytics) the success of codes placed on your campus via a highly secure platform (see details on next slide)
• A cross carrier solution that supports the three global standard code types: 1D (UPC), 2D (Data Matrix, QR)
• Preloading scanner application on devices to drive overall market adoption
Global Standard Codes
Reach
Secure End-to-End Barcode Solution
AT&T Mobile Barcode Services
© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Why AT&T? Security
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• AT&T statistics are also produced at the CMP, which is password protected and data is only shared with authorized users
• Codes generated by many free barcode services allow for simple statistics to be available by either adding a “+ sign to a URL or “.info” to a URL
• Since some barcode services are free, the info may be public information
• Many free services do not allow for changing the destination of the code, so any “in-print” codes will always point to the same destination
• AT&T codes are managed at a highly secure code management platform (CMP), which allows for creating/editing/managing the codes
• Security using AT&T registered codes is further enhanced when using the AT&T Code Scanner since transactions are done over SLL to AT&T hosted facilities
© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Sample Use Cases
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© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.13
The Potential Benefits
Deliver ongoing added value to foster best-in-class campus service:
• Manage and measure campus provided services in near real-time with rich reporting and analytics
• Maximize the impact and synergy across the services provided
• Demonstrate thought leadership and innovation, rather than complacency
Optimize Your Campus Services
© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
The Potential Benefits Expand the Customer Experience
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Enhance the visibility of student and campus activities
Be in the hands of students and faculty no matter where they are
Enable an informed mobilized experience
Mobile barcodes allow you to build a more informed campus
© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
The Potential Benefits
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• Revive print ads and flyers
• Engage with students by mobilizing the experience
• Enable student and faculty interaction on the go
Bridge the on-line and the off-line world
Turn traditional print media, flyers, and campus signage into a mobile experience
© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
AT&T Mobile Barcodes in Action
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© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.17
• AT&T Mobile Barcodes are included in the daily publication of USA Today nationwide
• This includes color codes on the front page of each major section and black and white codes throughout the paper to link readers to mobile content
• AT&T is excited about this partnership with USA Today and the opportunity to enhance USA Today reader engagement with newspaper and editorial content while increasing the overall mobile channel activity.
USA TodayAT&T Mobile Barcode Services
© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.18
Enabling easier engagement with target audience at the point of interest: scan
to discover new content, pay on-line, scan to fan, etc.
Starz Entertainment Scanning and Dynamic Landing Pages
© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.19
The Benefits Georgia Aquarium - Directions and maps of the facility & exhibits
© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.20
Red Light Management:• Dave Matthews Band: Flyers at band
merchandise table on tour linking to download band iPhone app
• Steel Train: Barcodes linking to 7" of the month club (vinyl record subscription). Featured on flyers at Steel Train merchandise table on tour, Facebook homepage, and Twitter.
• Tim McGraw: Barcodes tied to the 2011 tour
Red Light Management Interact with favorite artists
© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.21
HowTips and Best Practices
© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Back-up
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© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.23
Codes ScannerTraditional Media
CMP
Supports all three global standard code types
Data Matrix
QR
1D
Mobile Web
SDK
AT&T
Encrypted data sent to server:*• Code• Location**• Demographics**• Technographics
Deliver targeted info to consumer • Mobile Web• Video• Coupon• Phone Call• Any much more…
Consumer scans code with the free AT&T Code Scanner
Place AT&T Mobile Barcodes on print ads, displays, TV, billboards, direct mail.
AT&T Mobile Barcode ServicesThe Offer
• * Reporting metrics may vary by code type.• ** Consumer opt-in required.