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Transcript of © 2009. Synovate Ltd. All rights reserved. The concepts and ideas submitted to you herein are the...
© 2009. Synovate Ltd. All rights reserved.
The concepts and ideas submitted to you herein are the intellectual property of Synovate Ltd. They are strictly of confidential nature and are submitted to you under the understanding that they are to be considered by you in the strictest of confidence and that no use shall be made of the said concepts and ideas, including communication to any third party without Synovate’s express prior consent and/or payment of related professional services fees in full.
Steadman now Synovate
Zambia Business Leaders Confidence Index
Survey Conducted:
1st – 30th November 2009
Presentation Date:
10th December 2009, Golfview Hotel, Lusaka
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Introduction
The Business Leaders Confidence Index collects information on business leaders’ perceptions towards the economy in general and their sectors specifically across selected African countries.
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Research Methodology
Target group
•100 MDs, Directors, CEOs drawn from cross section of sectors in Zambia
•Self – completion Questionnaire Data collection dates 1st - 30th November 2009
•The study is also carried out in Kenya, Uganda, Tanzania, Ghana and Nigeria
Data Collection
Africa Coverage
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Sample Structure
Sector Respondents (November)
1 Agriculture 11
2 Automotive 9
3 construction 9
4 Financial Services 13
5 Hotel & Tourism 10
6 ICT/Media/Telecommunication 10
7 Manufacturing 13
8 Services 15
9 Others (Energy& Mini 10
TOTAL 100
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Computing BLCI
BLCI is a composite index calculated from 3 key indicators;
•Current economic conditions vs. 6 months ago
•Economic expectations 6 months ahead
•Own industry expectations 6 months ahead
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The percentage of Respondents in each Sector
July
Base = 100 respondents Base = 80 respondents
Zambia’s Economic Conditions
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Current Economic Conditions
Base = 100 respondents
44% of the respondents rated the economic conditions in Zambia to be moderately & Substantially better than they were 6 months ago compared
to 29% in last survey. However
25% still think the economy will remain the same.
How would you rate the economic condition in Zambia today as compared to 6months ago?
July
Base = 80 respondents
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Future Outlook
Base = 100 respondents
53% of the Business Leaders, foresee Zambia’s economy improving in the next 6 months,
Compared to 49% in the last survey.
However 27% still think it will remain the same.
How do you expect Zambia’s economy to perform in the next 6 months?
July
Base = 80 respondents
Economic Conditions of Zambian Sectors
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Current Economic conditions in Zambia (Sector)
Base = 100 respondents
62% of the Business Leaders are of the view that their industry performance is better . This is a significant increase from the same
view held in July: 32%.
How would you rate the current overall performance of your industry or sector as compared to 6months ago?
July
Base = 80 respondents
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Future Outlook for all sectors
Base = 100 respondents
62% of the Business Leaders are optimistic that the performance of their own industry will be better in the next 6months. Last survey
only 32% held this view .
How do you expect your industry to perform in the next 6months?
July
Base = 80 respondents
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Base = 100 respondents
Business Leaders Confidence Index – Zambia
Construction sector; which registered the highest index points
stands at 11.45 points higher than the overall index while Automotive sector, which registered the lowest index points stands at
14.48 points below the overall confidence index.
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Base = 100 respondents
Zambia BLCI Index – Trend BLCI Zambia Trend
Zambia’s Business Confidence
Index has gained more than 10 points in the past 3months (last Survey conducted in July). It is however below level registered in July-07.
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Base = 100 respondents
Global Economic Crisis - Mitigation Strategies
•Cost cutting remains the preferred strategy at
81% (last survey 71%).
• Expansion into new
LOCAL markets 55% (last survey 49%)
• Launching of new products and services
45% (last survey 50%).
As a result of the global economic turmoil, which of the following, if at all, have you done to mitigate this turmoil’s impact on your Company performance?
July November
Base = 80 respondents
Attractiveness as an Investment Destination for Foreign Investors
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Attracting Foreign Direct Investors (FDIs)
Base = 100 respondents
How attractive is Zambia today as an investor destination to foreign investors?
July November
Base = 80 respondents
Business Leaders maintain their high level of confidence, that Zambia is an attractive destination for foreign investors
Factors that determine Foreign Investment in Zambia
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Factors attracting foreign direct investment in Zambia
Base = 100 respondents
Top of the list in terms importance of determining FDI in Zambia is domestic economic situation, at
35% followed by economic policy and tax investment incentives. The domestic economic situation include currency stability, inflation, prices etc.
Impact of Politics on Zambia’s Business Environment
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Politics – Impact on Business Environment
Base = 100respondents
Looking at the political landscape in Zambia at the moment, to what extent do you think its conducive for doing business?
Base = 80 respondents
Political climate remains moderately conducive for doing business.
The Citizen Economic Empowerment Fund
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The Impact of the Citizen Economic Empowerment Fund
61% - Impact of Economic Empowerment Fund is viewed as beneficial to Zambia’s overall business environment.
© 2009. Synovate Ltd. All rights reserved.
The concepts and ideas submitted to you herein are the intellectual property of Synovate Ltd. They are strictly of confidential nature and are submitted to you under the understanding that they are to be considered by you in the strictest of confidence and that no use shall be made of the said concepts and ideas, including communication to any third party without Synovate’s express prior consent and/or payment of related professional services fees in full.
Steadman now Synovate
Thank You
Our Curiosity Is All Yours.
© Synovate 2008