© 2008 IBM Corporation IBM Systems and Technology Group © 2008 IBM Corporation IBM System Storage...

© 2008 IBM Corporation

IBM Systems and Technology Group

© 2008 IBM Corporation

IBM System Storage – Entry and Mid Range – Part B

This document is for IBM and IBM Business Partner use only. It is not intended for customer distribution or use with customers.

IBM® System Storage™

IBM System Storage DS Family Storage Servers

200804 © 2003,2008 IBM Corporation

What’s New with the DS4000?What’s New with the DS4000?


© 2008 IBM Corporation3 Sales Conference – DS3000 and DS4000 Intro

What’s New

Cache enhancements

RAID 6

Support for larger environments

Support for more…

Copy services enhancements

Available for DS4800, DS4700, DS4200



RAID 6 Can recover from up to 2 drive failures within a volume group (array)

Implementing P+Q

– IBM N series uses double parity (DP)

– P+Q does not require multiple stripes like DP

– P+Q is intense algorithm and needs hardware

– P+Q has potential for better rebuild time

Available with microcode update on DS4700, DS4200

Cache performance boost

– Can enable full cache for write (vs 1GB)

New 8k cache block size

– Augments current 4K, 16K options

Cache Enhancements



Support for Larger Environments

Increased Storage Partitions

– Up to 512 on DS4800

– Up to 128 on DS4700/DS4200

– Tiered licensing

Increased host ports

– 2048 for DS4800

– 512 for DS4700



Support for More…

More drives per volume group (array) on RAID 0, 1

– Up to 224 drives for DS4800

– Up to 112 drives for DS4700

Larger segment size

– Up to 2048K

Increased controller queue depth

– 4096 for DS4800

– 2048 for DS4700

Support for >2TB Volumes

– LUN size limit varies by OS platform

Global hot-spares

– Increase to at least 30 (vs 15 today)

– Architected for unlimited number of spares



Copy Services Enhancements

Increased number of FlashCopy targets

– Up to 8 on DS4700, DS4200

– Up to 16 on DS4800


FlashCopy consistency group

– Via the CLI can disable/recreate up to 64 FlashCopy’s

– I/O disabled for all volumes until processing completed

– Any one disable/recreate failure will fail all volumes

– Will work with Microsoft VDS/VSS

Increased number of mirror pairs

– Up to 64 on DS4700, DS4200

– Up to 128 on DS4800




Enterprise Disk Family Positioning

Distributed HeterogeneousMainframe, System i

DS8000

• Mainframe & Distributed

• Data Protection / Continuous Availability

• Disaster Recovery

• OLTP

• Optimized for Capacity growth: >50 TB

SVC

• Multi-vendor open storage

• Data migration

• Space Efficient Replication

• Thin ProvisioningDS5000 / DS4000

• Modular, scalable disk storage (start small and grow incrementally)

• Low cost /TB• Basic snapshot and mirroring capabilities• Optimized for capacity < 50TBs

DS6000

• Mainframe and System i

• Compatible copy services w/DS8K

• Optimized for capacity < 50 TB

XIV

• Competitive takeout• SIMPLE capacity mgmt.• Thin provisioning• Tierless• Optimized for capacity

growth > 50TB

NAS

N series

• NAS or File Storage support

• Combined file and block support in one system

DCS9550Support intensive computational applications Requiring high sequential bandwidth - HPC, Digital Media, and Clustered DVS

Scale-Out File ServicesSoFS –massive scalability

High-end

Mid-range

High Performance Computing



IBM Information Infrastructure for Information AvailabilityIBM System Storage™ DS5000

Client Value– Lifecycle longevity protects against risks of

change and growth– Sustainable performance for real world mixed

workloads and rigors of consolidation

Provides Enterprise-level service and support in a scalable modular package

Reasons to Buy– Linearly scalable performance to match

growth, maintain SLAs– Supports 8 Gb/s FC today and is 10 Gb/s

iSCSI “ready”

– Dynamic online expansion and configuration Information Availability

2x throughput potential with new 8 Gigabit per second Fibre Channel interface

http://www-03.ibm.com/systems/storage/disk/



DS5000 – Building On The DS4000 HeritageCumulative DS4000 Controllers and Expansion Units

0

20000

40000

60000

80000

100000

120000

140000

160000

2Q02 3Q02 4Q02 1Q03 2Q03 3Q03 4Q03 1Q04 2Q04 3Q04 4Q04 1Q05 2Q05 3Q05 4Q05 1Q06 2Q06 3Q06 4Q06 1Q07 2Q07 3Q07 4Q07 1Q08 2Q08

Quarters

CA's

(Uni

ts)

Controllers EXPs

Cumulative and Quarterly TB's

0

100000

200000

300000

400000

500000

600000

1Q02 2Q02 3Q02 4Q02 1Q03 2Q03 3Q03 4Q03 1Q04 2Q04 3Q04 4Q04 1Q05 2Q05 3Q05 4Q05 1Q06 2Q06 3Q06 4Q06 1Q07 2Q07 3Q07 4Q07 1Q08 2Q08

Quater

TB's

Cumulative TB's Quarterly TB's

>87,000 cumulative DS4000 series disk systems shipped to customers

>511 cumulative PetaBytes’s (1,000 TB’s) shipped

>145,000 cumulative expansion units shipped

>$4B cumulative revenue shipped



DS5000 Expands IBM’s Midrange Offerings

Per

form

ance

/ S

cala

bilit

y

DS3000

• FC (4 ports), SAS (2 or 6), iSCSI (4) connectivity

• Up to 48 SAS/SATA drives

• Partitions, FlashCopy and VolumeCopy

DS4000

• FC connectivity (4 or 8)

• Up to 224 FC/SATA drives

• Partitions, FlashCopy, VolumeCopy and ERM

DS5000

• FC connectivity (up to 16)

• Up to 448 FC/SATA drives

• Partitions, FlashCopy, VolumeCopy and ERM



Model 70 Model 72

DS5000 – Two To Four Times The Scalability

Host ports

DS5000

DS4800

DS4700

Max drives

DS5000

DS4800

DS4700

IOPS performanc

e

DS5000

DS4800

DS4700

MB/s performanc

e

DS5000

DS4800

DS4700



DS5000 SeriesThinking Beyond Today

Real-world performanceSustainable, scalable, balanced, responsive

Interface adaptability4 Gbps FC, 8 Gbps FC, 10 Gbps iSCSI

Continuous and reliable access to InformationOnline administration, active-active redundancy, advanced diagnostics

Application integrationCertifications, solutions, meet SLAs

Green efficiencyDo more with less



Next-Generation DS5000 Controller Delivers Real-World Performance

Designed for high-speed, low-latency, real-world performance Custom ASIC with built-in

hardware-assist for RAID 5/6 parity calculations

Multiple 2 GB/s PCI-E xX8 busses between ASIC and external interfaces

Dedicated data cache with dynamic read/write allocation

Dedicated 2 GB/s PCI-Ex X8 cache mirroring buses

Sixteen backend drive channels

4

5 5

1

2

3

1

2

3

4

5



Sustainable High Performance To Meet SLAs

• OLTP

• Databases

• Exchange

IOP

S

Drives

Linear Scalability

• Data warehousing

• Mixed workloads

• Consolidation

IOP

SMB/s

Balanc

ed P

erfo

rman

ce

Efficient disk IOPS that scale linearly

Balanced performance excels at IOPS and MB/s

Maintains high performance through increased utilization



DS5000@ 256 drives (~ 6 ms)

DS4800

45,015 SPC-1 IOPS @ 224 drives (~ 15 ms)

DS4700

17,195 SPC-1 IOPS @ 64 drives (~ 26 ms)

DS3400

9,000 SPC-1 IOPS@ 32 drives (~ 10 ms)

SPC-1 IOPS Performance

64

40K

20K

60K

256

Response time at 100% workload. Max allowed is 30 ms.

256Drives

IOP

S

Results not released

14% more drives30% performance gain

60% response time decrease

DS5000DS5000vs. DS4800vs. DS4800



DS5000@ 128 drives

DS4800

1,381 SPC-2 MB/s @ 60 drives

DS4700

823 SPC-2 MB/s @ 30 drives

DS3400

731 SPC-2 MB/s@ 20 drives

SPC-2 MB/s Performance

6030

2K

5K

128Drives

MB

/s


3.5X throughput increaseDS5000DS5000vs. DS4800vs. DS4800



Exchange ESRP

12862

10K

55K

256

DS5000

55,000 mailboxes@ 256 drives; 0.48 profile

DS4800

20,000 mailboxes @ 128 drives; 0.45 profile

DS4700


DS3200


20K

40K

Drives

IOP

S


2X the drives

3.8X the mailboxesDS5000DS5000vs. DS4800vs. DS4800



Flexible Host Interface Cards

Support existing 4 Gbps FC SANs

Add, replace, or mix host interfaces as infrastructure changes

4 Gbps FC 10 Gbps iSCSI8 Gbps FC 4 Gbps FC 10 Gbps iSCSI8 Gbps FC

Today Future

HIC



Back-end Designed For Low Latency Short, quick drive

loops reduce latency and create more responsive applications

Sixteen switched back-end drive ports

256-drive configuration has only 32 drives per dual-loop

448-drive configuration has a max of 64 drives per dual-loop



Enclosure-based Storage Tiers

Drive carrier designed to eliminate rotational vibration issues

Supports intermixing FC and SATA drives in single enclosure

– Maintains 4 Gbps FC drive loop

Allows optimal configurations

– Maximize backend channels

– Fully utilize purchased enclosures

– Increase system availability

SATAFC SATAFC SATAFC SATAFC SATASATA FCFC

No restrictions or limitations of FC/SATA drive locations within EXP5000



Investment Protection With A Performance Boost

DS5000DS4800 DS4700

EXP810 drive trays only

Up to 4X

Up to 8X



DS5000 / DS4800 – Key Improvements

D S 5 0 0 0 D S 4 8 0 0

Host interfacesEight or Sixteen 4 Gbps FC

(8 Gbps FC, 10 Gb iSCSI – future)Eight 4 Gbps FC

Max drives256

(448 – future)224

Data cache8 or 16 GB

(32 GB – future)4, 8 or 16 GB

Cache protectionBattery-backed

and destaged to diskBattery backed

Cache mirroring Dedicated PCI-Express busses Across backend drive loops

Internal bandwidth(single controller)

4 GB/s on dual PCI-Express busses

1 GB/s on single PCI-X buss

Cache bandwidth(ASIC to Cache)

17 GB/s 3.2 GB/s



DS5000 / DS4800 Performance Comparison

DS5300(256 drives)

DS4800(224 drives)

Burst I/O rate cache reads ~ 700,000 IOPS 575,000 IOPS

Sustained I/O rate disk reads ~ 98,000 IOPS 86,000 IOPS

Sustained I/O rate disk writes ~ 25,000 IOPS 22,000 IOPs

Burst throughput cache read ~ 6,400 MB/s 1,700 MB/s

Sustained throughput disk read ~ 6,400 MB/s 1,600 MB/s

Sustained throughput disk write ~ 5,300 MB/s 1,300 MB/s

* Based on performance testing by LSI. DS5000 performance numbers are preliminary estimates and not committed. Actual results based on testing are to be determined. All numbers were done using RAID 5 using switched drive modules and FC drives.



DS4800 to DS5000 UpgradesOption 1 – Replace Controller Enclosure

DS4800 running firmware 7.10 or later can simply “swap out” the DS4800 controller module for the DS5000

EXP810

EXP810

EXP810

DS5000

Running firmware 7.30

EXP810

EXP810

EXP810

DS4800


or later



DS4800 to DS5000 UpgradesOption 2 – Move EXP810’s Into DS5000 Configuration

DS4800 running firmware 6.60 or earlier can migrate itsEXP810’s into a DS5000 with at least one EXP5000

EXP810

EXP810

EXP810

EXP810

EXP810

EXP810

DS4800


or earlierEXP5000

DS5000




DS5000 Models – Initial Release

DS5300 (1818-53A)

8 or 16 4 Gbps FC interfaces

8 GB or 16 GB of data cache

High performance option

DS5100 (1818-51A)

8 4 Gbps FC interfaces

8 GB of data cache

Sixteen 4 Gbps FC drive interfaces

Up to 256 FC/SATA drives in EXP5000 expansion units

– FC: 146.8 GB, 300 GB, 450 GB (15K 4 Gbps FC DDM)

– SATA: 750 GB, 1,000 GB (7.2K SATA DDM)

Partitions: 8, 16, 32, 128, 256 or 512

FlashCopy (up to 16 per base), VolumeCopy, ERM (up to 64)

Warranty: 1 year, 24/7, 4 hour responsehttp://www-03.ibm.com/systems/storage/disk/ds4000/pdf/interop-matrix.pdf



DS5000 Performance Comparison

DS5300 (448 drives)

DS5100 (256 drives)

Burst I/O rate cache reads ~ 700,000 IOPS ~ 650,000 IOPS

Sustained I/O rate disk reads ~ 172,000 IOPS ~ 75,000 IOPS

Sustained I/O rate disk writes ~ 45,000 IOPS ~ 20,000 IOPS

Burst throughput cache read ~ 6,400 MB/s ~ 3,200 MB/s

Sustained throughput disk read ~ 6,400 MB/s ~ 3,200 MB/s

Sustained throughput disk write ~ 5,300 MB/s ~ 2,500 MB/s

* Based on performance testing by LSI. DS5000 performance numbers are preliminary estimates and not committed. Actual results based on testing are to be determined. All numbers were done using RAID 5 using switched drive modules and FC drives.



DS5000 Release Roadmap

Initial Release

4 Gbps FC interfaces

256 drives

8/16 GB data cache

FlashCopy

VolumeCopy

Remote Mirroring

Announce: Aug 26

GA: Sept 5

2009 Releases

8 Gbps FC interfaces

10 Gbps iSCSIinterfaces

FC/iSCSI interface mix

448 drives

8/16/32 GB data cache

Full Disk Encryption

Solid State Disk (SSD)

SVC-Enabled

Space-efficient virtual disks

– “Thin provisioning”

Storage virtualization

Non-disruptivedata migration

FlashCopy

– Incremental

– Cascade

Remote mirroring

IBM® System Storage™

IBM System Storage DS Family Storage Servers

200804 © 2003,2008 IBM Corporation

CompetitionCompetition



DS4000 competitors

Dell

EMC

HDS

Sun

HPFuSi

EVA8100168/240 disks8GB cache225+K IOPS

EVA410056 disks4GB cache154K IOPS

EVA6100112 disks4GB cache154K IOPSCX3 20

120 disks4GB cache138K IOPS

CX3 40240 disks8GB cache203K IOPS

CX3 80480 disks16GB cache

275K IOPS

CX3-1060 disks2GB cache

DS4800224 disks

2-16GB cache375-575K iops

DS4200/DS4700112 disks2-4GB cache120K IOPS

6540224 disks2-16GB cache375-575K iops

6140112 disks2-4GB cache120K IOPS

AMS200105 disks 4GB cache



WMS100105 disks SATA2GB cache



Magic Quadrant for Midrange Disk Arrays, 2H07

What Magic Quadrant measures

– Relative strengths of vendors in the marketplace.

What it doesn’t tell

– Product's attractiveness

– Vendor's support capabilities

Use it for

– Ease concerns about a company's long-term financial viability

Don’t use it as the only source for

– Selecting a vendor

– Selecting a productSource: Gartner Research, Dec. 2006



Introducing the CLARiiON CX4 Series

SERVICE LEVELS

SC

AL

AB

ILIT

Y

CX4-480 • Up to 480 drives• 16 GB cache• Standard 8 Fibre

Channel/4 iSCSI• Maximum 24 front-end

Fibre Channel and/or iSCSI

• Flash drives




• Flash drives









EMC’s CX4 Value Propositions Take cost out of the business without sacrificing performance and scalability

by consolidating twice the workload in a single system—optimizing storage capacity—and by protecting investments. Check DS5000benchmarks for performance superiority with mixed workloads SAP, Exchange, Oracle. Best TCO with excellent ROIDS

The CLARiiON CX4 series’ power-saving technologies help manage energy consumption and consolidate data storage. DS5000 wins SPC-1 and SPEC-2 benchmarks with energy cost savings. It can mix SATA and FC workloads for balanced performance

CLARiiON CX4 systems provide industry-leading availability and protection by combining CLARiiON’s proven Five 9s availability with built-in support for concurrent local and remote (CLR) replication. All vendors claim Five 9’s. DS5000 does not suffer from issues like “Write Cache Disablement” due to a failed drive in the first enclosure, “Write Cache Disablement” due to a failed power supply, or Loss of back-end due to unexpected loss of a FC loop.

CLARiiON’s unique hardware and software capabilities and integration with VMware extends the value of virtualized server environments. DS3000, DS4000, and DS5000 all support VMware. IBM is a strong supporter of VMware. VMware is vendor neutral

•34IBM Confidential



What EMC Is Saying About The IBM DS4000 Series

IBM cannot offer Fibre Channel and iSCSI natively on the DS4000, nor can it provide the quality of service features found in the latest version of Navisphere Quality of Service Manager.

IBM also lacks the I/O flexibility and advanced hardware features that provide greater availability and investment protection.

CLARiiON provides a superior, consistent product architecture; management environment; and software suite—from small-to-midsize businesses and remote offices to the enterprise data center.



EMC Attempting To Establish Feature Leadership

EMC CX4 Features

Virtual Provisioning

Virtual LUN technology

Quality of Service Mgr

Drive Spin Down

RecoverPoint

Replication Manager

SAN Copy

SnapView

MirrorView

Power Calculator

Description

Thin Provisioning

Non-disruptive LUN mover

Performance guarantee

Pseudo MAID capability

Near CDP (local & remote)

Fast recovery for Exchange & SQL

Migration

Snapshots & Clones

Remote Mirroring

Future Planning



EMC Adopts IBM’s ‘Flat’ Pricing ModelOverview

CLARiiON CX4 software pricing has been greatly simplified to make the new CLARiiON series more sales-friendly. All the software titles are priced using a consistent, single-price-per-array model.

Due to the elimination of the Navisphere enterprise tier, Navisphere Analyzer is now sold stand-alone with a single price per array.

Note: RecoverPoint/SE CRR, CLR, and CDP products are limited to 8 TB replicated capacity, either within the same array or between two CLARiiON arrays—one at each site.

37IBM Confidential

EMC CLARiiON CX4 Software Ordering Information and Configuration GuidelinesJuly 17, 2008



EMC will likely attempt to match up systems based on drive count. Remember capacity without performance is generally unacceptable

Product Specification ComparisonsDS5300 CX4-960 DS5100 CX4-480 DS4800 CX4-240 DS4700 CX4-120

# of Host Interfaces 16 Up to 32 8 Up to 24 4 Up to 20 8 Up to 16

Host Interface Speed4-8 / 10 /

204-8 / 1-

104-8 / 10 /

204-8 / 1-

104Gb/s

4-8 / 1-10

4Gb/s4-8 / 1-

10

# of Drive Ports 16 8 or 16 16 8 8 4 4 2

Drive Interface Speed 4Gb/s 4Gb/s 4Gb/s 4Gb/s 4Gb/s 4Gb/s 4Gb/s 4Gb/s

Drive Channel TypeLoop

SwitchFC-AL

LoopSwitch

FC-ALLoop

SwitchFC-AL

LoopSwitch

FC-AL

Drive Enclosure TypeSwitche

dLoop

RouterSwitche

dLoop

RouterSwitche

dLoop

RouterSwitche

dLoop

Router

Drives SupportedFC,

SATAFC,

SATAFC,

SATAFC,

SATAFC,

SATAFC,

SATAFC,

SATAFC,

SATA

Intermixing Yes No Yes No Yes No Yes No

Max # of Drives256 / 448

960 256 480 224 240 112 120

Max Number of LUNS 2,048 4,096 2,048 4,096 2,048 2,048 1,024 1,024

Max Drives in RAID Set256 / 448

16256 / 448

16 224 16 112 16

Hardware XOR Yes No Yes No Yes No Yes No

Max Cache per System 32GB 32GB 16GB 16GB 16GB 8GB 4GB 4GB

Max Theoretical MB/s 6,4003,200/6,

4006,400 3,200 3,200 1,600 1,600 800



CX4-Series And CX3-Series – Saturation Specs

CLARiiON

CX4-960

CLARiiON

CX3-80

CLARiiON

CX4-480

CLARiiON

CX3-40

CLARiiON

CX4-240

CLARiiON

CX3-20

CLARiiON

CX4-120

Random Performance – IOPS

Cache Reads 550,000 275,000 400,000 203,000 275,000 138,000

Disk Reads

Disk Writes

Sequential Performance – MB/s

Cache Reads 5,500 2,780 3,000 1,550 2,750 1,440

Disk Reads

Disk Writes 2,250 1,121 1,600 881 950 471

Theoretical Max System Bandwidth 6,400 3,200 3,200 1,600 1,600 800 800

2x2x



DS4000/DS5000 Vs CX4 Performance Specs

IBM

DS5300

CLARiiON CX4-960

IBM

DS5100

CLARiiON

CX4-480

DS4800

Model 80

CLARiiON

CX4-240

IBM

DS4700

Random Performance – IOPS

Cache Reads 700,000 550,000 650,000 400,000 375,000 275,000 120,000

Disk Reads 98,000 (est. 256) 172,000 (est. 448)

75,000 (est 256)

115,000 (est 448)62,000 39,250

Disk Writes 25,000 (est. 256) 45,000 (est. 448)

20,000 (est. 256)

30,000 (est 448)16,000 9,350

Sequential Performance – MB/s

Cache Reads 6,400 5,500 3,200 3,000 1,326 2,500 1,550

Disk Reads 6,400 3,200 1,275 980

Disk Writes - CME 5,200 FSW 2,250 2,400 FSW 1,600 975 950 525 FSW

Theoretical Max System Bandwidth

6,400 3,200 3,200 3,200 3,200 1,600 1,600

CLARiiON performance numbers are best estimates based on statements in EMC’s latest CX4 PowerPoint presentations

Vendor

Number

s

Vendor

Number

s



Advantage Of DS5000 Versus EMC CX3 & CX4 - #1

High value management software

– No cost to customers for the DS Storage Manager

– 8 partitions carries a list price of $10k

– Supports up to 512 partitions

Fully dynamic management abilities

– Incredible ease-of-use

• Change RAID levels on-the-fly without requiring additional capacity

• Change RAID group size on-the-fly

• Change LUN size on-the-fly

• Change Segment size on-the-fly

• Defragment groups on-the-fly

• Change mirroring modes on-the-fly



Advantage Of DS5000 Versus EMC CX3 & CX4 - #2 Extensive real world flexibility & adaptability

– Flexibility with host interfaces

• 4Gb/s & 8Gb/s FC

• 10Gb/s iSCSI

• 20Gb/s IB

• Whatever comes next?

Excellent scaling with real world ability to support performance

• 16 back-end connections without requiring costly expansion modules

• Proven performance demonstrated through public “open” benchmarks

Excellent lifecycle roadmap

• Software solutions

• Premium+ features

• Enclosures




IBM employs a no-compromise cache de-stage

–During a power outage the contents of cache are redundantly written to removable solid-state drives on each controller

• Failure in EMC’s first five drives induces degraded performance through all “write caching” for the system being disabled

– No equivalent to this in the DS4000/DS5000

• Failure in CX power supply induces degraded performance through all “write caching” for the system being disabled




Maximum RAS

– Top-down, Bottom-up cabling versus Daisy Chaining

– Switched enclosures versus loop-router enclosures

• Dual tenancy (for speed when scaling) versus single tenancy

– Drive Intermix (FC & SATA) versus no ability to intermix

• Half as many trays to redundantly tier

– Balanced performance with maximum safety

• Hardware RAID 6 P+Q versus Software RAID 6DP

• Proven RAID 6 performance versus vague generalized comments

– Heavily redundant pathing (loop switches) on the controllers versus a lack of redundancy

• Ability to survive component failures without failing over controllers



224 out of 840

FAS3170 FAS3040

144 out of 336

CX3-40

155 out of 240

IBM Has Proven Efficiency And Room To Grow

SystemsSystems SPC-1SPC-1IOPSIOPS

MaximumMaximumLatencyLatency CapacityCapacity RAIDRAID

LevelLevelTotalTotalPricePrice

DollarsDollars/ IOPS/ IOPS

# of # of DisksDisks

Max DisksMax DisksSupportedSupported

NetApp FAS3170 60,515 21ms 19.6 TB 4DP $605,492 $10.01 224 840

IBM DS5300 6ms TBMirrorin

g$ $ 256 448

IBM DS4800 45,015 15ms 6.8 TBMirrorin

g$627,538 $13.94 224 224

NetApp FAS3040 30,986 28ms 12.5 TB 4DP $421,730 $13.61 144 336

EMC CX3-40 24,997 24ms 8.4 TBMirrorin

g$517,851 $20.72 155 240

HPQ EVA8000 NA NA NA NA NA NA NA 240

Preliminary testing indicates the DS5300 will deliver 150+% additional random performance as it scales to 448 drives

Out of

GAS

Out of

GAS

Out of

GAS

Out of

GAS

Out of

GAS

Out of

GAS

256 out of 448

DS5300



IBM Delivers Proven Real World Storage Efficiency

SystemsSPC-2SPC-2MB/sMB/s

DollarsDollarsPer MB/sPer MB/s

% of% ofDiscountDiscount CapacityCapacity Total Total

PricePriceRAIDRAIDLevelLevel

NumbeNumberrof of

DrivesDrives

IBM DS5300 x,xxx $ TB $ RAID 5 128

Fujitsu E8000 m1100

3,481 $238.93 ~25% 4.5 TB $831,649Mirrorin

g260

IBM DS4800 1,382 $156.00 0% 4.4 TB $215,329 RAID 5 60

HPQ EVA8000 1,138 $346.42 0% 6.5 TB $394,152 RAID 5 112

NetApp FAS3170

No Test

NetApp FAS3040

No Test

EMC CX3-40 No TestDS5300 delivers proven balanced performance for

transactional (SPC-1) & sequential (SCP-2) workloads

Doing more with less, thus enabling users to achieve a great TCO & faster ROI




Maximum efficiency delivers real world performance needs

– Green storage

• IBM requires less storage hardware to deliver performance– DS5000

> X,xxx MB/s w/ 128 drives vs HP w/ 1,138 MB/s on 112 drives> XX,x00 IOPS w/ 256 drives, yet only generating approximately 6ms of

latency– DS4000

> DS4700 delivers 17,146 IOPS with 64 drives> FAS3040 delivers 13,772 IOPS with 64 drives> CX3-40 delivers 10,321 IOPS with 64 drives

• Easily delivers high IOPS and MB/s in the same system to support consolidation and mix workload requirements– Store data from multiple production environments in one location



UltraFlex = Dual Protocol, Expandable, and Future-Ready Systems

New Architecture

x8 CMI

LCCLCC

High-performance Flash drives

Spin DownLow power SATA II drives

Adaptive Cooling

Virtual Provisioning= Capacity optimization

= Energy efficiency

Multi-core processors

Increased memory

64-bit FLARE

Up to 960 drives

= up to twice the performance, scale

SPSSPS

Power Supply

Power Supply

IO Complex

iSCSI module

Fibre Channel module

iSCSI module




CPU Module

Multi-Core Processors

Memory

CPU

CPU

CPU

CPU

CPU

CPU

CPU

CPU

IO Complex

iSCSI module


iSCSI module




CPU Module

Multi-Core Processors

•Memory

CPU

CPU

CPU

CPU

CPU

CPU

CPU

CPU

This is similar to

the DS5000

This is similar to

the DS5000



EMC’s Own Tests Prove DS4800’s Strength

On a drive-by-drive basis we see the following…

–OLTP – DS4800 delivers 93% more TPM per drive than CX3-80

–Exchange – DS4800 supports 93% more users per drive than CX3-80

–Backup – DS4800 delivers 92% more MB/s per drive than CX3-80



Selling DS4000 against EMC CLARiiON CX3

DS4000 technical leadership– SPC-1 benchmark

•Documented performance

– Switched disk enclosure– Dedicated storage ASIC– Dedicated data cache

DS4000 TCO advantages– 3 years warranty, HW and SW– Management SW include– Multi-path capabilities included– Customer installation and Set-up

DS4000 flexibilities– DACstore data-in-place update

– Configuration

– Dynamic features



XP Famil

y

MSA Family

Scalability

Aggre

gate

Thro

ughpu

t

EVA Family

41006100

8100

HP Mid-Range Family Overview



Knowledge Check

HP has recently introduced what?

• New EVA 6400

• New EVA 8400

• Both of the above

• None of the above

52IBM Confidential



Nothing New From HP In Higher-End EVA Storage

1. EVA8100 lacks flexibility. Can’t natively deliver…

1. 10Gb/s iSCSI

2. 8Gb/s FC

3. 20Gb/s IB

2. EVA8100 has poor power efficiency

1. Requires 8 drive enclosures to deliver true redundancy

3. Easy to manage when everything is working perfectly, but…

1. Very difficult to tune

2. Requires great care & hours of time to just remove a failed disk

4. Poor performance/consolidation efficiency

1. DS5000 is significantly faster, even with significantly fewer disks

2. DS5000 uses less power, but delivers more IOPS &/or MB/s

53IBM Confidential



Nothing New From HDS In Higher-End AMS Storage1. Expect an announcement on the new AMS1500

2. AMS1000 lacks flexibility. Can’t natively deliver…

1. 10Gb/s iSCSI, 8Gb/s FC, 20Gb/s IB

3. AMS1000 has poor power efficiency

1. Requires separate enclosures for SATA & FC

2. SATA enclosures must be bought two at a time even if not filled

4. AMS1000 lacks adaptability & ease-of-use

1. Limited RAID group expansion

2. Very limited RAID 6 capabilities

5. Poor performance/consolidation efficiency

1. DS5000 is significantly faster even with significantly fewer disks

1. DS5000 uses less power, but delivers more IOPS &/or MB/s

6. AMS1000 only able to rebuild one drive at a time

54IBM Confidential



HP Enterprise Virtual Array Family EVA4100

– Solution for the mid-range customer•Easy capacity expansion•Instantaneous replication•Simplified storage administration

– Scales up to 56 disks in 4 enclosures

– Starter kit

EVA6100

– Same characteristics and controllers as EVA4000

– Includes back-end switch


EVA8100

– Solution for the enterprise customer

– More powerful controllers•High performance, high capacity solution


HP positioning ofthe EVA Family

Do More with less

• Simplest to Operate with virtualization• Affordable expansion

Compete with:DS4200

Dedicated SATACost

DS4700Performance

DS4800PerformanceGrowth

DS6800For mainframe

SVCVirtualization



HP Enterprise Virtual Array Family

New Announcements–HP recently announced a new EVA 4400

–Pricing is attractive on the base, but most features are priced options:

–First 4Gb switched shelf architecture from HP

–Offers 8Gb capability*

–Significant additional costs to add iSCSI capability and ports, licensing and QLogic gateways must be purchased

–Limited to 16 initiators, more had been included in the past



HP Mid-Range Strengths HP brand recognition

HP wide product span including server, storage, and services

Dynamic expansion of Virtual Disks with automatic re-balancing

Ease of management in smaller installations

Easy to manage

Supports 4Gb/s host ports

Several models to help meet varying customer needs

iSCSI option (Qlogic ISR6140 boxes at $7500 each)

Supports wide assortment of OS’s

One drive enclosure used for two drive types

– FC & FATA



HP Mid-Range Weaknesses Lack of SAN-wide virtualization

Lack of Tuning Levers to Pull

Hidden add-on software costs

Software Warranty is 90 days only (3 years on hardware) -The DS4800 - 3 year, 9 x 5 next business day on HW/SW

No global spare disk (spares are allocated in each storage pool)

Performance claims not substantiated by independent benchmarks - Real world EVA IOPS performance, via SPC tests demonstrates...

– HP’s virtualization does not deliver great performance

– HP requires ~50% more drives than DS4000 models to equal speed

Multi-path and load balancing– The DS4800 ships with multi-path and load balancing capabilities standard through RDAC.– HP customers may incur additional charges for these capabilities with MultiPath I/O (MPIO)

for the smaller systems or PV-LINKs for larger systems



HP’s High-End Performance : Can’t beat the DS4800

HP very forthrightly claimed 48,000 saturation IOPS for EVA5000

HP very forthrightly claimed 54,000 saturation IOPS for EVA8000, a 12.5% gain

HP now says the new EVA8100 is 24% faster than the EVA8000

IF they COULD achieve 28,800 SPC-1 IOPS on the EVA5000 with 240 drives, then...

28,800 x 1.125 = 32,400 IOPS for the EVA8000 with 240 drives

And...

32,400 x 1.24 = 40,176 IOPS for the EVA8100 with 240 drives

However...

IBM HAS achieved 45,015 IOPS, and has done so with only 224 drives

No one knows if HP really can continue to gain IOPS right up to the 240th drive because they will not benchmark it. Therefore it is quite likely that they will run out of horsepower long before they the mythical 40,176 IOPS on the EVA8100



Make the customer focus on a longer TCO period– Cost of growing the HP solution– From ease-of-use to real life requirements

Understand the situation– Identify the decision maker/influencer

Be aggressive– Challenge all HP's claims - – force them into the defensive role

Change the rules to your advantage– Focus on real customer benefits

Solve the customers real storage problems Sell the full IBM product line Be creative and aggressive

– Use all IBM financial options– Use Try and Buy approach– Benchmark

Engage with the business owners– Sell IBM’s virtualization – Exploit the HP EVA low end issues– EVA4100 does not scale down

•Go with DS3400 controller with SAS and SATA disks

Competing Against HP in the Mid-Range

Package a complete solution:+servers+disk+tape+applications+databases+middle ware+networking+business consulting+technical consulting+implementation services



( )

- LSI experts

DS4000

(Unlike EMC / Dell contracting Unisys forCXnnn support)



DS4000 Attributes (20% of Criteria):– Lower TCO

• RDAC • DS4000 Storage Manager

– Validated with Brocade (McData), and Cisco SANs– Fastest performance, 4Gb FCP on select models

Vendor / Wrapper Attributes (80% of criteria):– IBM Service Alert “call-home”– Implementation services– Training and Education (on-site and off-site)– IBM offers one-stop shopping (servers + storage)– System Storage Proven™ certification program– IBM is the leader in storage virtualisation– Integration with IBM servers and software

• Integrated Backup for Devices (IBD)

– Access to IBM and LSI Logic experts

Use The IBM Competitive Strengths Against Competition’s Weakness



You can position HPQ EVA-Series vs DS4700 & DS4800 as follows:

– EVA models are slower than similar DS4000 systems

– EVA lacks the drive enclosure & cabling RAS of the DS4000

– EVA lacks the dynamic (non-disruptive) abilities of the DS4000

– EVA lacks the useable capacity of the DS4000




You can position EMC CX3-Series vs DS4700 & DS4800 as follows:

–EMC refuses to participate in any public benchmarks. What are they hiding?

–CX3 models are slower than similar DS4000 systems

–CX3 lacks the drive enclosure & cabling RAS of the DS4000

–CX3 software is priced by tiers versus DS4000’s flat priced software




What to Sell Against the Competition in this Marketplace

Sell the DS4800 when in competition with:

EMC CX3-80 (when it is a large capacity RFQ sell the SVC with multiple DS4700’s if its FC capacity and multiple DS4200’s if it SATA capacity…)

– Model 82/84/88 if competition is the EVA8000 or CX3-80

– Model 80 if competition is CX3-40 , EVA6100

Sell the DS4700 when in competition with:

– For price sensitive solutions involving EMC CX300 or HP MSA 1500 with FC - sell model 70, if connectivity is an issue sell the model 72

– If the proposed solution is a SATA only solution sell the DS4200 on price

– If competition is the EMC CX3-40 or HP EVA6100 sell model 72

– If competition is the EMC CX3-20 or HP EVA4100 sell model 70

Sell the DS4200 when

– Competition is EMC AX4 or HP MSA1500 (SATA solutions)

– Competition is the EMC CX300 with SATA



What to Sell Against the EMC CX-4

Sell the DS5000

Performance

– Now

– Future 8Gb/s FC and 10gb/s iSCSI

RAS

Energy

Upgradability



Review questions• The DS4000 family of products replaced which storage systems

• IBM FastT systems• N series• IBM Shark family of systems• DS4100,DS4300, and DS4500

• The DS3000 series can support the following drives?• SATA and SAS.• FC and FATA• SATA, FATA, and FC• All the above

• What is the key differentiating factors of the DS4800 from the other DS4000 models?• An 8 gb/s transfer rate• Expansion units that can hold a total of 224 drives• A 4 gb/s transfer rate and FC drives only• Dual p5 570 processors

• What is the feature called that allows disk drives to store drive and volume information (metadata)? • Enhanced remote mirroring• Auto detect• DAC store region• Disk Vital product data



Review questions• Name 2 key technology features of the DS4000 products?

• WORM and encryption• 24 “ rack support and tape support• EXP hot add and logical partitioning• EXP hot add and Dynamic Array Expansion

• What major application areas are viable for the DS4200 express ?• Disk save/restore, archiving, and medical imaging• ERP and SCM• OLTP, ERP, and business intelligence• Insurance, financial and manufacturing

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