© 2007 Marketwire

Press Release Distribution

Utilizing the wire to impact online visibility and social media communities

© 2007 Marketwire

AGENDAAGENDA

• History of the Wire

• Press Release Distribution

• Incorporating Multimedia

• SEO

• Social Media

© 2007 Marketwire

• • Established in 1994Established in 1994- First company to distribute news on the Internet- April 2006 – Acquired by CCNMatthews

- December 2006 – Acquired by OMERS Capital Partners - July 2007 – Fully integrated with CCNMatthews to become Marketwire - 2008 – Leading Global Newswire

• • Marketwire U.S.Marketwire U.S.- Los Angeles (U.S. Base)Los Angeles (U.S. Base) - San Francisco- New York City - Chicago- Dallas - Washington, D.C..

• • Marketwire Canada Marketwire Canada - Toronto (Corp. HQ)Toronto (Corp. HQ) - Vancouver- Ottawa - Calgary

- Montreal

• • Marketwire International OfficesMarketwire International Offices

- Sao Paulo, Brazil - Rio de Janeiro, Brazil - Beijing, China - Hong Kong, China - Shanghai, China - London

HISTORYHISTORY

© 2007 Marketwire

CORE DISCIPLINESCORE DISCIPLINES

DistributionDistribution

MultimediaMultimedia

Media Media ManagementManagement

MonitoringMonitoring

© 2007 Marketwire

DistributionDistribution

Your message: Your message:

To the right people. To the right people.

At the right time. At the right time.

Every time.Every time.

© 2007 Marketwire

• • AP Satellite DeliveryAP Satellite Delivery- All major daily newspapers across the U.S.- Broadcast outlets in all of the top 200 DMAs

• • Direct FTP/XML Feeds vs. ASCIIDirect FTP/XML Feeds vs. ASCII- Web Portals- Web Portals (Google, Yahoo!, AOL, MSN and more)- Financial Newswires- Financial Newswires (Bloomberg, Dow Jones, Reuters)- Analyst Terminals- Analyst Terminals (Factset, Moneyline, Thomson ONE/ILX)- Online Databases- Online Databases (Dialog, Factiva, Lexis-Nexis)

• • Trade DistributionTrade Distribution- 140 trade categories across 24 separate industries

DISTRIBUTIONDISTRIBUTION

© 2007 Marketwire

Marketwire satisfies all regulatory requirements by the SEC and NYSE

NOTABLE U.S. FINANCIAL DISTRIBUTION PARTNERSNOTABLE U.S. FINANCIAL DISTRIBUTION PARTNERS

© 2007 Marketwire

• • Customized Email News DeliveryCustomized Email News Delivery- Direct to 60,000 individual journalist subscribers- HTML or text or RSS delivery- Real-time or scheduled distribution- View by company name, keyword, geography, industry or ticker symbol

• • WWorking with journalist communityorking with journalist community

- Monitors news feed delivery - Ensures relevant news delivery- Updates Personal Beat profiles

- 100% Opt in

MEDIA RELATIONSMEDIA RELATIONS

© 2007 Marketwire

• • NationalNational- Comprehensive distribution to newspapers, broadcast outlets, newswires, Web sites,

terminal systems, databases and trade publications across the country. Micro lists included.

• • RegionalRegional- Choose from 12 major regions within the US. Includes distribution to wire services,

Web sites, databases and trade publications. Micro lists included.

• • State & MetroState & Metro- Coverage in all 50 states, as well as 20 major metros. Includes distribution to wire services,

Web sites, databases and trade publications. Micro lists included.

• • Hot Spots | Specialty | Features | Ethnic DistributionHot Spots | Specialty | Features | Ethnic Distribution

U.S. DISTRIBUTIONU.S. DISTRIBUTION

• African American Wire

• Asian Wire

• Automotive Hot Spots

• Biotech Hotspots

• Capitol Hill

• Energy Hot Spots

• Entertainment Hot Spots

• Financial Hot Spots

• Health Care Hot Spots

• High-Tech Hot Spots

• Hispanic

• Legal Announcements

• Mining Hot Spots

• Public Policy

• Sports Hot Spots

• Trade Shows & Conferences

• Features Package

• Features Daily

• Corporate Social Responsibility

• Collegiate Presswire

© 2007 Marketwire

• • AsiaAsia- Marketwire’s distribution to Asia includes virtually every country in Asia, Australia and New Zealand.

You can target your news by key financial, technology and entertainment industries or to any individual country in Asia.

- Distribution Partners = Upstream Asia, Newspower and JCN

• • CanadaCanada- Marketwire’s distribution to Canada includes Canadian Timely Disclosure, Canadian Venture

Exchange Disclosure and all individual cities and provinces, including specialized circuits and SEDAR filing.

• • EuropeEurope- Marketwire’s distribution to Europe includes virtually every country in Europe. European circuits include

Full Europe, Affordable Europe and every country in Eastern and Western Europe with specialized Scandinavian pack and German Language media circuits.

- Distribution Partners = RNS/London Stock Exchange, Hugin

• • Latin AmericaLatin America- Marketwire offers five packages, ranging from complete South American coverage to countries related

by specific trade agreements or geography, appropriate translation included. You can also reach individual countries including Argentina, Brazil, Chile and Mexico.

- Distribution Partners = Agencia Estado, DyN, EFE and Notimex

• • Middle East, Israel & South AfricaMiddle East, Israel & South Africa- Marketwire offers eight packages, ranging from complete distribution to the Middle East to just South

Africa or Israel. Appropriate translation included. - Distribution Partners = Upstream Asia, Noy Tikshoret and SAPA

INTERNATIONAL DISTRIBUTIONINTERNATIONAL DISTRIBUTION

© 2007 Marketwire

• MW Bureaus:• Sao Paolo• Rio de Janeiro

• Additional Partners:• EFE• Noticias Digitales• Notimex• Terra/Infosel• Agencia Universal• DyN• Nosis

• Recommended Circuit:• Latin American Countries + Tech / Trades

LATIN AMERICA DISTRIBUTIONLATIN AMERICA DISTRIBUTION

© 2007 Marketwire

•MW Bureaus:

• Hong Kong• Shanghai• Beijing

Geographic distribution in Asia-Pacific region, includes media and trade circuits in the Middle East, Gulf Region and India

Distribution partners:• India PR• Xinhua Infolink• Japan Corporate • News• Thai Business News• Media Monitors• Institute for Science

and Technology of China (ISTIC)

ASIAN DISTRIBUTIONASIAN DISTRIBUTION

© 2007 Marketwire

• MW Bureau in London

• London Stock Exchange

• HUGIN (A EuroNext Company), with bureaus in:

• Munich• Paris• Stockholm• Helsinki• Amsterdam• Zurich• Warsaw• Lisbon

EUROPEAN DISTRIBUTIONEUROPEAN DISTRIBUTION

© 2007 Marketwire

• • Around-the-Clock StaffingAround-the-Clock Staffing- Avg. 5 years experience on Editorial Staff- Proofreading and error-checking (includes multimedia and anchored text) - Security: account and content screening- Los Angeles, Chicago and Toronto

• • Client Service StatisticsClient Service Statistics- Text-only press release turnaround time = 15 minutes (Average word count 500)- Earnings Release turnaround time = 70 minutes (Average word count 2,500)

- 1.8 errors per release for 2008 - Two Editors proofread and error check all

press releases - 4 corrections issued in 2008 (1 for every 15,000 releases)

CLIENT SERVICESCLIENT SERVICES

© 2007 Marketwire

ACCOUNT MANAGEMENT FEATURESACCOUNT MANAGEMENT FEATURES

• No Annual Membership Fees- Free Account Set Up - Pay as you go

• Profiles- Preset distribution options for

express submissions- Create as many as you need

• Word-Count and Cost Estimation- On-the-fly estimations of

press release length and cost

• Linked Accounts- TI can create separate, linked

accounts for each division of the company, helping your team keep better track of usage, tracking reports, etc.

• Account Activity- Detailed submission history- Full billing/invoice history- Download into Excel- Contract details

© 2007 Marketwire

MultimediaMultimedia

Engage today's fast-moving targets Engage today's fast-moving targets through sight and sound… through sight and sound…

© 2007 Marketwire

EMBEDDED PHOTOEMBEDDED PHOTO

Free company logo with every release

Links to streaming video and audio files

Photos and graphics with captions and links

Basic Photo Distribution

AP Photo Express

Enhanced Photo Distribution (Basic + Archive)

Fully Enhanced Photo(Basic + AP Photo Express + AP Topic Gallery + Newscom)

© 2007 Marketwire

EMBEDDED PHOTO DISTRIBUTIONEMBEDDED PHOTO DISTRIBUTION

© 2007 Marketwire

EMBEDDED VIDEOEMBEDDED VIDEO

Includes distribution to

• YouTube• Google Video • Yahoo! Video

© 2007 Marketwire

EMBEDDED VIDEO DISTRIBUTIONEMBEDDED VIDEO DISTRIBUTION

© 2007 Marketwire

SSearch EEngine OOptimization is the process of improving the volume and quality of traffic to a press release or website via improved organic search results.

Good SEO helps interested customers, industry analysts, members of the media and the general public find your news, website, products and services more easily.

SEO (SEARCH ENGINE OPTIMIZATION)SEO (SEARCH ENGINE OPTIMIZATION)

© 2007 Marketwire

81% 81% Journalists who use the web to search for news use search enginesJournalists who use the web to search for news use search engines

- Middleberg/Ross Survey- Middleberg/Ross Survey

11.8 billion 11.8 billion Searches performed using core search engines in July 2008Searches performed using core search engines in July 2008

- comScore, Inc.- comScore, Inc.

65%65%B2B purchasers who use search engines in their awareness phaseB2B purchasers who use search engines in their awareness phase

- Equiro Search Marketing- Equiro Search Marketing

SEO: ONLINE SEARCH STATISTICSSEO: ONLINE SEARCH STATISTICS

SOURCE: ComScore, August 2007

© 2007 Marketwire

Marketwire is a pioneer and resource in search engine optimization. We are known for achieving unparalleled online visibility for our clients’ news.

Feature: Live LinksBenefit: Improve the search engine rank of your corporate website

SEO (SEARCH ENGINE OPTIMIZATION)SEO (SEARCH ENGINE OPTIMIZATION)

© 2007 Marketwire

EXAMPLE: SEO PRESS RELEASEEXAMPLE: SEO PRESS RELEASE

© 2007 Marketwire

EXAMPLE: SEO PRESS RELEASE, continuedEXAMPLE: SEO PRESS RELEASE, continued

© 2007 Marketwire

EXAMPLE: SEO PRESS RELEASE, continuedEXAMPLE: SEO PRESS RELEASE, continued

© 2007 Marketwire

EXAMPLE: SEO PRESS RELEASE, continuedEXAMPLE: SEO PRESS RELEASE, continued

© 2007 Marketwire

Feature: Meta-KeywordsBenefit: Search engines use this coding to catalogue your new release

SEO (SEARCH ENGINE OPTIMIZATION), continuedSEO (SEARCH ENGINE OPTIMIZATION), continued

© 2007 Marketwire

Feature: Simple Link ArchitectureBenefit: Helps Search Engines find your press release

• http://www.marketwire.com/press-release/Ibm-NYSE-IBM-946971.html

• http://biz.yahoo.com/prnews/090209/da68307.html?.v=1

SEO (SEARCH ENGINE OPTIMIZATION), continuedSEO (SEARCH ENGINE OPTIMIZATION), continued

• The ONLY major newswire providing lifetime archival of your news releases on our public site.

• Complete release headline in the “Title Tags”

• Marketwire is the ONLY newswire that assigns each press release a unique URL architecture that includes:

• Company name, ticker, exchange• Example:

http://www.marketwire.com/press-release/Texas-Instruments/NYSE-TXN-123456

© 2007 Marketwire

Feature: SEO Keyword AnalyzerBenefit: Real time measurement of how your press release will perform in search engines

• More than 20 complex algorithms assess your release for factors such as keyword density and usage, readability and use of hyperlinks.

• You receive a detailed real-time report that ranks your release on a scale of 1 to 100 and offers specific suggestions for improvement.

•At any time within this process, you have the opportunity to update the content of your release and re-submit it for analysis.

SEO (SEARCH ENGINE OPTIMIZATION), continuedSEO (SEARCH ENGINE OPTIMIZATION), continued

© 2007 Marketwire

Sample Report:

Includes Keyword Densityand Keyword Usage Graph

© 2007 Marketwire

Feature: Reporting

Benefit: Live data on how stakeholders are finding your news

SEO (SEARCH ENGINE OPTIMIZATION), continuedSEO (SEARCH ENGINE OPTIMIZATION), continued

© 2007 Marketwire

Social Media 2.0

© 2007 Marketwire

“Rules” for SM2.0

•Content is KING – This applies to the multimedia assets AND the actual headline and text of the

release.

• Your press release is a webpage – Make it Interactive w/links to other resources along with being search friendly with keywords. Add multimedia to provide context and a better user experience.

• Make it conversational but lose the “Spin” – Bulleted facts and key points are best.

• Let it be shared – it’s for the SOCIAL media!!!!!!!!!

© 2007 Marketwire

SM2.0 ExampleEmbedded Video, Social Media Bookmarking, Live

Search tracking, and embedded hyperlinks – all for the web 2.0 community

© 2007 Marketwire

Trackbacks to measure blog

postings, embedded comments that the

client can moderate, and keyword searches

© 2007 Marketwire

External links, interactive thumbnail image of the client’s

website of choice, and Custom Technorati

search tags

© 2007 Marketwire

Sharing Options

Share or bookmark this release on over 50 different social media

websites including Facebook, Digg, Del.icio.us, and

SlashDot

© 2007 Marketwire

Search Stats

Reader gets 1-click access to all search

results for the release headline on Google, Yahoo!, MSN Live,

Digg.com and Technorati… Instant

search stats.

© 2007 Marketwire

Options Email to a friend or print this release

1-click access to other releases by this company issued over Marketwire

Search engine, blog post and social bookmark-friendly “permalink” URL

Trackback URL

Keyword cloud, created automatically, that links to all other

client releases containing these keywords. Easy navigation and

improved SEO.

© 2007 Marketwire

Multimedia- Add unlimited multimedia- Videos:

- Powered by YouTube.- Link to your own video channel or distribute to YouTube,

Google Video and Yahoo! Video using Marketwire channel

© 2007 Marketwire

- Images:

- Distributed to Marketwire’s PhotoBucket channel, allows for easy, social media sharing:

Multimedia

Specially formatted for

use with emails, blogs, instant messaging,

websites, forums and bulletin

boards – content presented in URLs, image codes, and

HTML code for individual user

preference

© 2007 Marketwire

Distribution

•1,000 downstream web partners

• Distributed over relevant industry RSS feeds in Pheedo Network (ie, Wired, Gizmodo, The Gadgeteer, etc…)

• 1,255 geo-targeted websites within the In-House Marketwire Network

• Multimedia content distributed to relevant multimedia sites (YouTube, Yahoo! Video, PhotoBucket, Flickr, etc…)

• Indexed by all major search engines

• Over 300,000 additional opt-in online journalists

• Over 2,500 websites (1/2 are specifically optimized for SEO)

• News kiosks in Second Life

© 2007 Marketwire

• Beyond that, the Social Media Release format puts the power of distribution and content repurposing into the hands of the social media community via sharing and bookmarking…it can become a viral PR mechanism!!!

Distribution

© 2007 Marketwire

Twitter½ Million Users

iTunes 70 Million Users

Facebook50 Million Users

Photobucket 38 Million Users

Top Blog Sites  24 Million Users

YouTube13 Million Users Second Life

9.5 Million Users

Google Video8 Million Users

Flickr  1.5 Million Users

Expanded Reach… Over 200 Million Users!Marketwire provides exposure to a potential of 167 million more

online viewers than EON.

© 2007 Marketwire

The Social Media NewsroomMarketwire-powered

social media newsroom (available with the enhanced version) allows the

client to post relevant content of

their choice (multimedia,

executive bios, media coverage, and

event calendars), auto-posts social media releases

issued over Marketwire, and client-moderated

comments

© 2007 Marketwire

The Social Media Newsroom – Admin.

Social Media Newsroom

administration page allows users to

manually add all the content they prefer, including executive

info, media coverage of their choice,

image galleries, etc. All of this content

can be changed with just a couple clicks of

the mouse

© 2007 Marketwire

How to use SM2.0•Keep your message concise and to the point

* Provide core news facts in the bulleted format

* Link to other pages for more information

•Use Hyperlinks to demonstrate a broader web presence

* Link your users to other social sites where they can get a broader understanding of the story you want to discuss

•Embed multimedia elements

* Share images & video that readers can embed in their own pages to help further the discussion. Keep in mind that this is a social communication tool and you want the PUBLIC to talk about you!!

© 2007 Marketwire

How to use SM2.0 – cont.•Use targeted keywords to attract interested readers from the search engines.

* Select just two or three keywords to optimize your release

* Use the keywords in positions or prominence – the headline, metatags, and first paragraph – and use them frequently

•Include relevant social tags

* Include tags for social news and bookmarking communities like Digg.com, del.icio.us and Newsvine.

* Offer Technorati tags to generate searches for keyword-relevant blogs

© 2007 Marketwire

Additional Tips for SM2.0• Add Exec’s/Contacts LinkedIn profile to the Executive corner or even a company Facebook page, etc…

• Anytime you have backward links to sites that end in .org, .gov, or .edu it will help your search engine rankings

• Attachments – allow readers or journalists access to additional information about your company, product, service, or event, etc…

• Facebook, Myspace, Twitter, Flickr, YouTube, Blog Posts & Comments, basically every piece of content you generate collectively will feed search results.

• Use targeted words to attract interest from search engines. Make sure the “keywords” are not to industry specific and yet not to broad, find a word in your industry and own it!!!

• BE TRANSPARENT!!!!

© 2007 Marketwire

Questions