Cultivating Visibility
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Cultivating Visibility HOW PRSA PROFESSIONALS CAN AMPLIFY THE HUMAN DIGITAL CHANNEL FOR THEIR CLIENTS chris brogan... @chrisbrogan http://chrisbrogan.com Monday, October 17, 11
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My speech for PRSA 's 2011 conference in Orlando. Hope you enjoyed it. http://chrisbrogan.com/contact
Transcript of Cultivating Visibility
Cultivating VisibilityHOW PRSA PROFESSIONALS CAN AMPLIFY THEHUMAN DIGITAL CHANNEL FOR THEIR CLIENTS
chris brogan...@chrisbroganhttp://chrisbrogan.com
Monday, October 17, 11
OFFICIAL NOTICE
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Please tweet this. Please share. Please take these ideas and say you thought of them (no, really). Please talk loudly during this speech to your neighbors, and/or to people in other parts of the world. Please blurt out the answers before anyone else does, if you know them. Please disagree with me loudly. Please shout out, “Oh PLEASE!” if you think something I say is stupid, or not easily attainable. Please take pictures, even though you are very far back and I will resemble a glowing blur. Please laugh often, even if I’m not saying anything funny. Please type out reminders to yourself for later, such as “revise my official notice slide in my presentations.”
Monday, October 17, 11
PRSA
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A new definition.
Monday, October 17, 11
ICON
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A person or thing regarded as a representative symbolof something.
Monday, October 17, 11
FRED SHUTTLESWORTH
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1922 - 2011
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Think Differently.
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ME
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typistbloggerconsultantauthorpresidentdadcomic book nerdcamaro drivergetting healthy@chrisbrogan
Monday, October 17, 11
US
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We are here to learn how to amplify the human digital channel. Only, those are my words. Let’smake them mean something together.
Monday, October 17, 11
THE HUMAN DIGITAL CHANNEL
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Not a website.Not search.Human interactions.Shopkeeper, not her shop.
Monday, October 17, 11
IS MEADOW BAILEY HERE?
10@meadowbailey
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THE THREE BIG POINTS
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Cultivate Visibility - attention is a currency.Earn Leverage - a loyal fan trumps a neutral party.Business is About Belonging - inclusion is the new black.
Monday, October 17, 11
CULTIVATE VISIBILITY
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Stories are the coin of the realm.Telling stories changes per medium.Make the customer the hero.MAKE.THE.CUSTOMER.THE.HERO.Frequency matters. Frequency matters.
Monday, October 17, 11
AMPLIFY YOUR STORIES
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You had to be there.You had to be there.You are here.
Monday, October 17, 11
MEN’S WEARHOUSE
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TO DO
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Record more video. Cultivate more video stories.Seek referrals and testimonials.Read: The Referral Engine - http://c.hris.cc/re *Build better contact databases.
* amazon affiliate link
Monday, October 17, 11
EARN LEVERAGE
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What Julien Smith and I learned about leverage, and what we think about it now.
Monday, October 17, 11
YOUR STAGE, YOUR LIGHT
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What Jay-Z could teach you about leverage.
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YOU ARE IN SALES
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You might be selling the story. You might be selling the internal conversation. But you are in sales.
October 15, 2011 6:12 PM By Citibank Public Affairs - Citibank Public Affairs issued the following statement regarding today's incident: "A large amount of protesters entered our branch at 555 La Guardia Place around 2:00 PM today.
They were very disruptive and refused to leave after being repeatedly asked, causing our staff to call 911. The Police asked the branch staff to close the branch until the protesters could be removed. Only one person asked to close an account and was accommodated."
Monday, October 17, 11
YOU ARE IN CUSTOMER SERVICE
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Service is the new black.
Monday, October 17, 11
WHICH EARNS YOUR APPRECIATION?
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Monday, October 17, 11
LEVERAGE AND SERENDIPITY
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If you think answering that darned ROI question is hard, it gets weirder still.
Monday, October 17, 11
ONE TWEET
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DO YOU RECOGNIZE THIS MAN?
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VELOCITY, LEVITY, SERENDIPITY
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BLOGGER RELATIONS
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Do you want exposure or leverage?“Influence.” Your new responsibility.The 10 post / 20 tweet litmus test.The “no shotgun pitches” treaty.
Monday, October 17, 11
CAUSES RULE
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http://invisiblepeople.tvhttp://501missionplace.comhttp://nten.org
Monday, October 17, 11
TO DO
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Shine your light.Connect with causes.Improve blogger relations.Reconsider metrics.Rethink velocity.Listen. Harder.
Monday, October 17, 11
BUSINESS IS ABOUT BELONGING
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Humankind’s greatest need.
Monday, October 17, 11
THE “YOU” IN YOUTUBE
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Why do we share what we do?How do we open up the circle?When it’s “us” instead of “you.”Why contests can be so annoying.Check-Ins are not PR.How stories spread.
Monday, October 17, 11
SAWUBONA
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CONVERSATIONS RULE (NO, REALLY)
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SPEAKING OF COMIC NERD STUFF
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THE REAL LOYALTY PROGRAMS
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When did “loyalty” equal “please spam me more than people who don’t opt in?
Monday, October 17, 11
TO DO
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Media training for everyone.Simple one-page policies.Get the masses into the game, with some backup.Be clear on the mission. This isn’t online-only advice, mind you.
Monday, October 17, 11
THE THREE BIG POINTS
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Cultivate Visibility - attention is a currency.Earn Leverage - a loyal fan trumps a neutral party.Business is About Belonging - inclusion is the new black.
Monday, October 17, 11
WHAT MATTERS MOST TO ME
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Think about ways to amplify the human digital channel and help your clients’ customers feel like they matter.
In the process, remember just how much you matter.
Remember that you’re not just doing a job: you’re making everything better.
Monday, October 17, 11
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Some people choose this exact moment to slip out and run away. If you are one of these people, please drop me a line later: http://chrisbrogan.com/contact
Monday, October 17, 11
http://humanbusinessworks.comMonday, October 17, 11
