© 2007 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a...

© 2007 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission

Presented by:

Kelly RochaDirector, Sales

2© 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission

Today’s Agenda

• Who is GiftCertificates.com

• About the Presenter

• Why Have a Holiday Gift Program

• Holiday Gifting Challenges

• Successful Holiday Program Checklist

• Summary

• Our Perspective

• Q & A


• Ten years of delighting customers with high quality gift and reward solutions

• Serve over 30,000 large and small corporate customers

• Serve over 3 million consumer customers

• Broad portfolio of gift card products in the industry

• Robust and turn-key online administrative tools

About Us


About the Presenter

• Kelly Rocha – based in Omaha, NE

• Director of Sales for GiftCertificates.com since October 2006

• Ten years of experience managing both B2B and B2C campaigns for companies, including MCI and Verizon

• Specializes in designing and customizing reward solutions for middle market companies


Why Have Holiday Gift Program

• A way for your company to make an impact

Surprise your employees: only 32% expect a holiday gift this year1

Build common bonds: engaged workplaces have 50% lower turnover and 27% higher productivity2

Achieve high return on investment: over 80% of employees rated last year’s holiday gift as good to very generous 3 {for an approximate gift of $100} 4


Surprise Your Employees

• The Tradition of Holiday Gifts

71% of employees have received holiday gifts from their employers in past years5

Last year, 53% of employees received a holiday gift6

• High Degree of Uncertainty this Year

68% of employees either do not expect a gift or do not know if they are receiving a holiday gift this year7

• Opportunity to Deliver a Positive Message to Employees

“It’s the thought that counts”“It’s the thought that counts”


Build Common Bonds

• Organization Engagement Matters

76% of employees are either indifferent or actively disengaged

Engaged workplaces have 50% lower turnover, 56% higher than average customer loyalty, and 27% higher productivity8

• Individual Recognition Matters

75% of managers view employee retention as a major issue9

55% of employees agree that employee recognition impacts their job performance10

At any given time, more than 50% of the workforce is scanning the job market, looking for a more desirable position11

Employee Satisfaction = Customer SatisfactionEmployee Satisfaction = Customer Satisfaction


High Return on Investment

• Low Investment that Yields High Satisfaction

Approximately, 68% of holiday gift of up to $100 in value, 10% between $100 to $150, and 21% over $15012

Over 80% of employees were satisfied with their holiday gift last year12

• Investment in Organization Culture

Holiday gifting impacts the entire organization

Not about individual recognition but about group recognition


• High Profile

Impacts every employee

Everyone pays attention = high potential for dissatisfaction

• Typically not Adequately Resourced

Corporate penny pinching

Once a year process = unfamiliarity

Administrative burden

• Satisfying a Diverse Employee Population

Different people = different tastes

• Developing the Right Message

Putting the holiday gift into context

Determining the appropriate reward level

Holiday Gifting Challenges


• Define the Objectives

• Determine the Budget

• Organize the Program

• Develop the Program

• Execute the Plan

• Evaluate the Results

Successful Holiday ProgramChecklist


• Understand Business Context

How has the business performed?

Does each division / group have different objectives / challenges?

What is the level of employee morale?

Is holiday gifting a tradition?

• Define Success

Set reasonable expectations

Link satisfaction to key employee engagement metrics

• Develop Message

Recognize organization accomplishments

Reinforce corporate strategic objectives / key messages

Define the Objectives


• Meaningful – Generally $25+

• Appropriate – Business performance, prior year’s gift

• Participation – Vary gift giving by organizational hierarchy, employees versus contractors, high value customers

• Memorable – High quality delivery, impactful

Determine the Budget


•Evaluate Lessons Learned from Prior Years

Survey employee / customer base

Create an internal focus group with members representing every department

•Involve Key Stakeholders

•Start Early, Finish Early

Organize the Program


Develop the Program

• Choose the Gift Select a gift that offers choice

Make it memorable, an event within itself

• Invest in the Packaging Personalize to the individual

Incorporate company brand

• Create the Execution Plan Have a project plan and timeline

Refine program messaging

Secure program approval


Execute the Plan

• Ensure Senior Management is Informed Along the Process

• Actively Monitor Timelines and Deliverables

• Key Activities In December Ensure communication at or before time of gift

Leverage multiple communication mediums

Ensure messaging is clear and concise

• Celebrate the Gift with your Employees / Customers


Evaluate the Program

•Conduct Surveys to Determine Program Success

Analyze the results / did the program motivate your employees? Did your holiday program have an impact?

Gather feedback from stakeholders and senior management

Prepare a post-mortem summary on lessons learned and results of the program


In Summary

• Have an Objective

• Establish a Plan and Start Early

• Involve Stakeholders / Senior Management

• Make the Gift Memorable and Personable

• Measure the Success of the Program


Our Perspective

• The Gift

Gift Card

Why Universal Gift Products

• Experience

Packaging

Customization

Personalization

• Turn-Key Solution

Fulfillment

Reporting


For More Information

Contact Us:

Kelly Rocha

[email protected]

402-951-4170

© 2007 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a...

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