Chapter 19 sales promotion
Chapter 1 integrate marketing communication
Chapter 11 consumer-promotions
Decon 07
Governance and development in southeast asia
Chapter 8 traditional media channel- advertising media selection
Chapter 8 advertising-media-selection- additional
Chapter 4 corporate strategies for global management and competitiveness for sm es
Chapter 1 introduction definition problem & solving factor effect to sme
Chapter 8 strategic managemente sbm10e 02
Chapter 1. ovop dr.kao kveng hong presentation cut
Decon 02
Chapter 7 message strategy and execution framwork
Chapter 18 database and direct response marketing
Decon 06
Decon 05
Decon 10
Chapter 5 advertising-management
Chapter 14 regulation and ethic concern
Chapter 2 corporate image and brand managment