George rossolatos seminar on branding, brand equity, brand semiotic models and research methods part 1
Perspectivism In Marketing Research 1998
Brand equity planning with structuralist operations and operations of rhetorical transformation
A methodological framework for projecting brand equity: Putting back the imaginary into brand knowledge structures
Exploring the rhetorical semiotic brand image structure of ad films with multivariate mapping techniques
Styles and stylistic elements in advertising george rossolatos
George rossolatos seminar on branding, brand equity, brand semiotic models and research methods part 2
George rossolatos seminar on branding, brand equity, brand semiotic models and research methods part 4
George rossolatos post doctoral application march 2014: For a semiotic model of cultural branding and the dynamic management of a brandosphere in the face of User Generated Advertising
Presentation Atlas.ti User Conference 2013, Berlin Fostering Dialogue on Qualitative Methods September 12 – 14
George rossolatos building strong brands with structuralist rhetorical semiotics new bulgaria university 19 9 2014
Rhetor dixit model by disruptive semiotics
Proposal for international journal of marketing semiotics
Semiotic constructionist reading of cults and sects
rhetor.dixit// MODEL FOR STRATEGIC ADVERTISING PLANNING by //disruptiVesemiOtics
Structuralist semiotics and brand equity grossolatos 30 5 2012
George rossolatos the ultimate guide to the nwo ethos
George rossolatos applying structuralist semiotics to brand image research public journal of semiotics 4 1 oct 2012
Sonic Branding Article
International Journal of Marketing Semiotics Vol.II, 2014