Zen and the Art of Catalog Paginationwith Sarah Fletcher

Tuesday, May 5, 15

Sarah FletcherPresident/Creative DirectorCatalog Design Studios Inc.Co-founder Catalog University

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Curating the experience

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Where do you start?

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Who is your customer?

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7

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What do they value?

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Tuesday, May 5, 15

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Where do you start?What’s the process?

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Big spaceTimeTape

Post-itsBeginner Mind

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Tuesday, May 5, 15

Create logical groupingsFind stories

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This is hard

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Here are my tips

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Check your ego

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Have fun

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Learn from your best sellers

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Smile

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Play

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Be flexible

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Be curious

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Be silly

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Be serious

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Pay attention to the numbers

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Be honest

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The process

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Create clusters

Make notes on stories

Make notes on headlines

Make notes on random thoughts and inspiration

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Don’t edit

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Put the best sellers at the beginning, middle, and the end

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Tuesday, May 5, 15

Harmony and Dissonance

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Tuesday, May 5, 15

Questions?

Sarah FletcherCatalog Design Studios

sfletcher@catalogdesignstudios.com866-849-4264

Tuesday, May 5, 15