Zen and the Art of Catalog Pagination
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Zen and the Art of Catalog Pagination with Sarah Fletcher Tuesday, May 5, 15
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Transcript of Zen and the Art of Catalog Pagination
Zen and the Art of Catalog Paginationwith Sarah Fletcher
Tuesday, May 5, 15
Sarah FletcherPresident/Creative DirectorCatalog Design Studios Inc.Co-founder Catalog University
Tuesday, May 5, 15
Curating the experience
Tuesday, May 5, 15
Where do you start?
Tuesday, May 5, 15
Who is your customer?
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What do they value?
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Where do you start?What’s the process?
Tuesday, May 5, 15
Big spaceTimeTape
Post-itsBeginner Mind
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Tuesday, May 5, 15
Create logical groupingsFind stories
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This is hard
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Here are my tips
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Check your ego
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Have fun
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Learn from your best sellers
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Smile
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Play
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Be flexible
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Be curious
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Be silly
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Be serious
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Pay attention to the numbers
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Be honest
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The process
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Create clusters
Make notes on stories
Make notes on headlines
Make notes on random thoughts and inspiration
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Don’t edit
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Put the best sellers at the beginning, middle, and the end
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Tuesday, May 5, 15
Harmony and Dissonance
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Tuesday, May 5, 15
Questions?
Sarah FletcherCatalog Design Studios
Tuesday, May 5, 15
