ZDS Bike Shop ZANAB KHAN, DHRUVI GANDHI, SHIVAM SINGH

Mission Statement • “ZDS bike shop aim is to produce top bicycles in the

industry, which could benefit our company and the wide

number of consumers. Also, our aim is to please customers,

shareholders, and retailers because it is our belief that each

stakeholder is intrinsically connected.”

Adventures Bikes

First launched in 2016 Price: 1,900 Units Produced: 18,000 Sales:14,052,800 Gross Profit: 6,027,486 Manufacturing Cost: 8,025,314 Advertising Expense: 1,500,000 Public Relation: 1,500,000

Racer Bikes

First launched in 2017 Price: 2500 Unit Produced: 23,900 Sales:19,300,024 Gross Profit:10,331,761 Manufactured Cost: 8,968,263 Advertising Expense: 1,500,000 Public Relation:1,500,000

Marketing Analysis

Only two products: Adventures bikes and Racer Bikes The two expensive bikes in shop. Product Advertising: 1,500,000 Product PR : 1,500,000 Brand Advertising: 3,000,000 in total for advertising and public

relation

Management Analysis

The beginning year was competitive year for us. We only produced one product which was Adventures bikes. At a low, price we were experiencing difficulties because of a

heavy competition. We realize to change our strategy by increasing the price of bikes

which would lead to increase profits. In 2017, we produced another product which was a Racer bike we

increase the price of it so we were competitive.

SWOTStrengths: Two products

Strong advertising

Weakness: Slow entering the market

We could have produced more products. We could made efficient decision every year.

SWOT Opportunities:

Moving to other market: rollerblades, skates, and scooters. Increase advertising by inviting famous sports celebrities which leads to profiles events.

The new strategy we will take is venturing to foreign market which will expand our business.

SWOT Threats:

The competitors market share was very high with effective products. Expansion is hard in the new market because of many competitors

Distribution Sales and Margin Report

Market Share

Multi Firm Share Price

Gross Profit

2016 2017 2018 2019 2020 2021 20220

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

Gross Profit

Financials

ROA - .06 ROS - .12 ROE - .06 SHV - 6.15 Profit – (1,086,378) Cash – 6,041,143

Overall

Questions?