Run Your Business Like a Bike Shop

@pfunder for @GoDaddy and @DigitalMktr

Run your business like a bicycle shop.Build real relationships to help your business stay in business. Get a little closer. Don't be shy.

GODADDY FOR SMALL BUSINESS 2016 2

I'm Shawn.

I am a small biz super-fan.


#likeabikeshop

WHAT'S THE NAME OF MY BUSINESS? CAN I GET THAT DOMAIN NAME? WHAT SHOULD I DO? IS THERE A MARKET FOR IT? WHAT MAKES ME SPECIAL? WHO WILL MY CUSTOMERS BE? HOW WILL I REACH THEM? DO I NEED A BUSINESS PLAN? HOW DO I WRITE A BUSINESS PLAN? WHAT LOGO SHOULD I USE? WHERE AM I GOING TO BUILD A WEBSITE? DO I NEED TO BUILD A WEBSITE? FACEBOOK? T WITTER? INSTAGRAM? LINKEDIN? PINTEREST? PEACH? WHATSAPP? SHOULD I INCORPORATE? WHEN SHOULD I INCORPORATE? CAN I GET A LOAN? HAVE I LOST MY MIND? WHERE SHOULD I INCORPORATE? HOW MUCH CAPITAL SHOULD I USE? DO I HAVE TO GET A LOAN? DO I KNOW ANY HAPPY-GO-LUCKY INVESTORS? SHOULD I CROWDSOURCE? HOW SOON BEFORE I INHERIT MONEY? CAN I QUIT MAY DAY JOB? IS THIS JUST A MIDLIFE CRISIS? WHAT SHOULD I TELL MY KIDS? WHAT SHOULD I TELL MY FRIENDS? DO I NEED TO COPYRIGHT MY IDEAS? DO I NEED A LAWYER? DO I NEED AN ACCOUNTANT? DO I NEED A NERD? DO I NEED A LICENSE OR A PERMIT OR SOME KIND OF PERMISSION? HOW DO I HIRE SOMEONE? HOW DO I PAY TAXES? HOW DO I GET PAID?


HELLO STARLING—

HERE'S THAT RECIPE I PROMISED YOU. GET A GOOD

BLENDER; IT'S WORTH IT. RAD CURRY PASTE:

4 LARGE SHALLOTS(ROASTED) 4 LARGE HEADS OF GARLIC (ROASTED)

1 6-INCH PIECE OF FRESH GINGER (ROASTED)

10 WHOLE DRIED THAI CHILI PEPPERS

1 1/2 TABLESPOONS SALT 3 TABLESPOONS TURMERIC 3 TABLESPOONS MILD CURRY POWDER

2 TEASPOONS ROASTED GROUND CORIANDER

3 TABLESPOONS LEMONGRASS PASTE

1/4 CUP PACKED CILANTRO LEAVES AND STEMS

PUT IT ALL IN A BLENDER AND GO TO TOWN. USE

THIS AS YOUR BASE PASTE FOR COCONUT CURRY.

YOU'RE WELCOME.

—PFUNDER

HELLO STARLING 12345 TOTALLY RAD AVENUE SE CALGARY, AB T2G 5A6

Bicycles don't pedal

themselves.

They require something

special.

Humans.

GODADDY FOR SMALL BUSINESS 2016

Consumer trust in brand messages is waning. Only 18 percent of consumers trust posts by brands or companies on social sites like Facebook and Twitter.

SOURCE: 2014 Forrester Research

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Uh-oh.

Businesses don't pedal

themselves.

They require something

special.

Humans.

1. Build a tribe.

1. Build a tribe. 2. Secure space.

1. Build a tribe. 2. Secure space. 3. Get together.

1. Build a tribe. 2. Secure space. 3. Get together. 4. Teach others.

1. Build a tribe. 2. Secure space. 3. Get together. 4. Teach others. 5. Get personal.

Get tribal. Find your niche.


• Mountain bikes. • Road bikes. • Cyclocross bikes. • Touring bikes. • Urban biking. • Folding bikes. • Tandem bikes.

• Racing bikes. • Casual bikes. • Used bikes. • Fixies. • Unicycles. • Cargo bikes. • Electric bikes.

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Provide space to connect.


Website pic.

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What's your group ride?

This is you.

This? This is your community.

Teach.


Hold a workshop. Attend a workshop. Record a video. Start a blab. Be a guest on a podcast. Start a podcast. Write a blog post. Interview someone smarter than you. Write a book. Write a newspaper article. Draw a diagram. Email tips and tricks. Have open office hours. Volunteer. Swap services. Teach kids. Teach parents. Post advice on Twitter. Share secrets. Share hacks. Share ideas. Speak at a conference.

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Share.40


con·tent mar·ket·ing /känˈtent ˈmärkeding/

Using content to accomplish the same thing you're trying to do with your business or product—aka: spilling the beans.

Get personal.


Consumer trust in brand messages is waning. Only 18 percent of consumers trust posts by brands or companies on social sites like Facebook and Twitter.

SOURCE: 2014 Forrester Research

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Yes, you are your brand.

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yourawesomenamehere.com


YOURAWESOMENAMEHERE.COM

YOURRADICALNAMEHERE.COM


Ready? Let's see if it works.

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The Amazonian.


Professional coach.


Photographer.


Be yourself. Everyone else is taken.

—Said the very unique and clever Oscar Wilde

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1. Build a tribe. 2. Secure space. 3. Get together. 4. Teach others. 5. Get personal. PIC

K ONE T

ODAY


godaddy.com/garage

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Feedback: @pfunder @GoDaddy @DigitalMktr

I wanna know—what you're thinking.

Run Your Business Like a Bike Shop

Business

Transcript of Run Your Business Like a Bike Shop