Zappos' Approach to Programmatic & Branding @ DRS, 1/27/15

Post on 15-Jul-2015

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Transcript of Zappos' Approach to Programmatic & Branding @ DRS, 1/27/15

LISA ARCHAMBAULTBRAND / DEMAND

GENERATION MARKETINGZAPPOS.COM

DECISIONS

BYE BYE

BRANDING…

FOR NOW

QUALITY MATTERS

IT ONLY GETS BETTER