Zappos' Approach to Programmatic & Branding @ DRS, 1/27/15
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LISA ARCHAMBAULT BRAND / DEMAND GENERATION MARKETING ZAPPOS.COM
Transcript of Zappos' Approach to Programmatic & Branding @ DRS, 1/27/15
LISA ARCHAMBAULTBRAND / DEMAND
GENERATION MARKETINGZAPPOS.COM
DECISIONS
BYE BYE
BRANDING…
FOR NOW
QUALITY MATTERS
IT ONLY GETS BETTER