Post on 08-May-2015
description
04/11/2023 1
Italy according to Zalando
How do Italians buy?
04/11/2023 2
What Italian city has more Zalando customers?
6.738
PalermoFlorence
35.028
Milano
28.275
Rome
7.844
35.028
Rome has the biggest amount of Zalando
customers
Number of customers#
04/11/2023 3
What Italian city has more Zalando customers? (relative)
1,0
Milano PalermoFlorence
2,12,1
Rome
1,3
1,3
Milano and Florence have
the biggest share of customers /
population
Share of customers% of total population in the city
04/11/2023 4
What Italian city brings more visits to Zalando?
PalermoFlorence
19.5%
Milano
15.3%
Rome
0.9%
Rome brings the highest number of visits to Zalando
Daily visits% of total traffic
0.6%
04/11/2023 5
What Italian city is the biggest spender and who is the cheapest?
PalermoFlorenceMilanoRome
Milano highest
Average item selling priceEUR
Italian average
04/11/2023 6
What Italian city is the most stylish, i.e. buys the most premium items?
1.5%
0.6%
1.0%
FlorenceMilano Palermo
1.2%
Rome
Milano most stylish
Premium items sharePercent
04/11/2023 7
What Italian city is the fashion capital, i.e. bought the highest number of different brands?
1214
54
Palermo
834
Florence
1.070
Milano
1.498
Rome
1.495
Avg. # of different brands sold per customer
Number of different brands sold
Total brands sold and brands per customer#
04/11/2023 8
What Italian city is the sunniest and warmest, i.e. buys more sun glasses and Flip Flops?
Palermo is the warmest and
sunniest
Share of items sold Percent
Palermo
1,7
0,4
Florence
1,3
0,3
Milano
1,7
0,3
Rome
1,5
0,3
Sun glasses
Fli Flops
04/11/2023 9
What are the most common shoe sizes in Italy?Female – based on # of sold items
Rome
41
37
36
39
40
38
42
Milano Florence Palermo
04/11/2023 10
What are the most common shoe sizes in Italy?Male – based on # of sold items
44
42
43
46
41
40
45
Rome
46
42
43
44
41
Milano
45
40
46
40
Florence
45
44
41
42
43
46
44
Palermo
45
42
41
40
43
04/11/2023 11
What Italian city is more interested in Social Media?
6.620,0
Milano Palermo
1.351,0
2.251,0
Rome
8.821,0
Florence
Facebook likes in the last 90 days#
04/11/2023 12
In what city does it rain the most, i.e. who bought the most rubber boots? (pair per customer)
Palermo
0,47
Florence
1,01
Milano
0,89
Rome
1,03
Share of rubber boots sold out of total items sold Percent
04/11/2023 13
What Italian city is the most fit, i.e. bought the most sport items?
Palermo
12.05%
Florence
10.51%
Milano
8.39%
Rome
9.90%
Share of Sport items sold Percent
04/11/2023 14
What Italian city is crazier about football, i.e. bought the most football items?
1,0
Milano Palermo
1,1
1,9
Rome
1,1
Florence
Share of Football items sold Percent
04/11/2023 15
What Italian city spoils their children the most, i.e. bought most children clothing?
8,7
Rome
8,8
Florence
9,4
Milano Palermo
9,0
Share of Kids items sold Percent
04/11/2023 16
What colors are the most popular in Italy depending on the season? Based on # of sold items
24%
black
white
17%
35%
light blue
13%blue
grey
11%
SS12 FW12
10%
white
light blue10%
grey 11%
blue
16%
black53%
04/11/2023 17
What Italian city gets the best sleep, i.e. buys most pajamas?
Palermo
0,07
Florence
0,25
Milano
0,40
Rome
0,27
Milano is the best sleeper
Share of Pajamas sold Percent
04/11/2023 18
What Italian city is the best swim athletes, i.e. bought most swimsuits?
Palermo
1,14
Florence
1,16
Milano
1,22
Rome
1,26
Rome has the best
swimmers
Share of Swimsuits sold Percent
04/11/2023 19
What Italian city is the coldest, i.e. bought the most hats?
Palermo
1,04
Florence
1,27
Milano
1,46
Rome
1,23
Share of hats sold Percent
04/11/2023 20
What underwear do Italian Men wear in the different cities? (RATIO)
3130
1615
Palermo
69
Florence
70
Milano
84
Rome
85
boxer
Slip
Share of Men underwear sold Percent
04/11/2023 21
What underwear do Italian Women wear in the different cities? (RATIO)
25
3331
22
Rome
77
Palermo
75
Florence
67
Milano
69
Slip
tanga
Share of Women underwear sold Percent
04/11/2023 22
What Italian city gets the most traffic from mobile/tablets
76
9
12
93
Palermo
91
Florence
94
MilanoRome
88
Mobile
Computer
Share of visitsPercent