Youtube Marketing for Businesses

Post on 23-Aug-2014

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My slide presentation for GDays Pampanga on April 26, 2013. Covers both basic and advanced tips on promoting a business through YouTube.

Transcript of Youtube Marketing for Businesses

https://www.youtube.com/keyword_tool http://www.google.com/sktool

Identify which keywords that your target audience will most likely use to find your video content

Make it easier for search engines to understand what the content is about by using the keywords on the video’s meta data, such as on title/headline, description and tags. This will help your videos become more findable to users.

There’s no doubt that search is one of the most effective ways to drive potential customers to a business.

Keyword usage on meta data

Transcript

Incoming Links

# of views

Social Shares

Traffic Source

# of Embeds

# of Likes

Watch-time

https://www.stumbleupon.com/pd

Reach out to them and ask if they’ll be interested to use and embed your video, to make their content more comprehensive – and be more useful to their audience.

The data available from your YouTube dashboard will allow you to get more insights on how you can improve your channel’s audience development, viewership, watch-time, engagement, and conversions.

The “Will it Blend” series resulted to: • Over 230 million total views • 700K subscribers • Massive brand recognition • Guest appearances on several radio • and TV shows. • Won several marketing awards. • Reported a 400% increase in sales in

2011.

• 12,000,000+ total views • 200K+ subscribers • He sells a fight training program that costs

$97 – along with other paid exclusive content on his membership site.