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Your Mom Has an iPadDesigning for Boomers
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
John McReeLead User Experience ArchitectE!ectiveUI
@johnmcree
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
My mom doesn’t have an iPad :(
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
My big mouth
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Back in the day when...
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Boomers ! technology
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
That sure is a clean kitchen!
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Wrong!
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Uh....
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
46%
27%
26%
Wii: $85 millionXbox: $50 millionPS3: $48 million
Worldwide game console sales
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
49%
31%19%
Wii: $30 millionXbox: $19 millionPS3: $12 million
US game console sales
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Boomers comprise more than a third of the online
population.
-Forrester Research
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Self-perception of savvy
0%
20%
40%
60%
80%
100%
71% 66%
19%21%
6%7%
4%6%
Super Net VetsNet VetsIntermediatesNewbies
Boomers Non-Boomers-Jupiter Research
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
47%
26%
Social networking
47% of internet users ages 50-54 are using social networking sites.
26% of internet users aged 65+ are using social networking sites.
-Flowtown.com
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
-Flowtown.com
0
20
40
60
80
100
09/05 05/05 11/08 04/09 12/09 05/105 7
4
13
2226
711
16
25
36
47
12
25
36
48
5861
16
67
7376
8386
18-2930-4950-6465+
Percentage using social networking by age
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
-Flowtown.com
88%
100%
13%
27%33%
% growth of adults who update their status 2009-2010
All adults 18-29 30-49 50-64 65+
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
There’s $ in this
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Boomers spend the MOST
on tech
-AdAge.com
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Close to 80 million Americans controlling 50 percent of the
country’s discretionaryspending.
-Forrester Research
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Boomer women spendmore money in all channels than women from all other
generations.
-Forrester Research
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Outspent younger adults by $1 trillion in 2010
-Forrester Research
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
So, who are Boomers anyway?
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
The oldest members of the Baby Boom generation turn 65
this year.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Too young to have any personal memory of World War II, but old enough to remember the postwar American High.
-Strauss and Howe
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
79 million Baby Boomers26% of the population
-US Census Bureau
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
How to design for Boomers?
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Don’t
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Design for goals and behaviors, aptitude and
attitude,not generation
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
There are patterns to consider...
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Boomers...
• Like to learn new technologies and share their knowledge• Want technology to be safer • Want technology to be easier to use• See technology as a tool• Expect technology to adapt to them
An Extended ConversationBoomers and Technology
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Boomers like to learn new technologies and share their
knowledge.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
The Kickass Curve
Passion Threshold
Suck Threshold
Time
Bad
Good
Abili
ty
“I’m kicking ass!”
“I don’t suck.”
-http://headrush.typepad.com/
Like to learn new technologies and share their knowledge
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Obvious and e"cient
Like to learn new technologies and share their knowledge
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Obvious and e"cient
Like to learn new technologies and share their knowledge
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Obvious and e"cient
Like to learn new technologies and share their knowledge
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Boomers want technology to be safer.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Vs. ...
Feedback
Want technology to be safer
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Vs. ...
Vs.
Only press Submit once.Submit
Feedback
Want technology to be safer
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Want technology to be safer
Retraceable steps
! " # $ % & '
! " # $ %&&& &&& "'()*+,-./ 0*12
!"#$ !"#$ !"#$ !"#$%&'()*#(+#*#(,
Pagination
Breadcrumbs
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Want technology to be safer
Strong visual design
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Boomers want technology to be easier to use.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
!"#$%&
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Consistent navigation and behavior
Want technology to be easier to use
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
!"#$%&
'(
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+,-
./01,2
3/14
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Consistent nomenclature
Want technology to be easier to use
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Choose your horse
Want technology to be easier to use
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Boomers see technology as a tool.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Boomers expect technology to adapt to them.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Augmented reality...
Expect technology to adapt to them
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Has to be useful
Expect technology to adapt to them
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Accessibility
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
20%
Workforce with signi#cant disability: 18-65
Accessibility
-US Census Bureau
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
42%
Workforce with signi#cant disability: Nearing Retirement
Accessibility
-US Census Bureau
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
60%
Workforce bene#ting from accessibility tech
Accessibility
-Forrester Research
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
“Disability” is a HUGE turn-o!
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
!"##$%&'(%) !"
Limit on-click events
Accessibility
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
External labels on forms
Accessibility
!"#$ %#"&'
Do this:
Not this:
!"#$ %#"&'
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Meaningful links
Accessibility
!"#$"%&'%"()*+,-()$'.'%),*/)#("/0)1'2,"1/"/-%)#$*+*,*1*23)".*/0),"$)$')"*-,('$)/"(+'%)*21*$*$-2/)-/).#4'%")"/)$'.'%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,)2',/%-$)"9"%1*/#/*'2)-..#(1').#4'%*,6!"#$%&'($"
!"#$"%&'%"()*+,-()$'.'%),*/)#("/0)1'2,"1/"/-%)#$*+*,*1*23)".*/0),"$)$')"*-,('$)/"(+'%)*21*$*$-2/)-/).#4'%")"/)$'.'%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,)2',/%-$)"9"%1*/#/*'2)-..#(1').#4'%*,6!"#$%&'($"
!"#$"%&'%"()*+,-()$'.'%),*/)#("/0)1'2,"1/"/-%)#$*+*,*1*23)".*/0),"$)$')"*-,('$)/"(+'%)*21*$*$-2/)-/).#4'%")"/)$'.'%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,)2',/%-$)"9"%1*/#/*'2)-..#(1').#4'%*,6!"#$%&'($"
!"#$"%&'%"()*+,-()$'.'%),*/)#("/0)1'2,"1/"/-%)#$*+*,*1*23)".*/0),"$)$')"*-,('$)/"(+'%)*21*$*$-2/)-/).#4'%")"/)$'.'%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,)2',/%-$)"9"%1*/#/*'2)-..#(1').#4'%*,6!"#$%&'($"
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Watch contrast
Accessibility
!"#$%&'()$
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Boomers ! technology
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Boomers want to learn and share safe, easy to use
technology...
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
...as long as they see it as a tool that’s that will
enhance their life.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Design for goals and behaviors, aptitude and
attitude,not generation
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
John McReeLead User Experience ArchitectE!ectiveUI
@johnmcree
Monday, March 21, 2011