Post on 09-Oct-2020
Your Digital Reputation: Are You Taking Advantage of LinkedIn's Many Opportunities? Chantel Soumis, Founder & Creative Director Stardust Creative, LLC
1. Top 5 WINS
2. How it all Started
(and how you can start too!)
3. LinkedIn Basics
4. Hacking the Algorithm
5. The Art of Authenticity
OUTLINE
#LetsGetHonest Campaign
What: A heartfelt movement on a platform known to be cold and robotic.
Reach: 26 MILLION - including the upper echelons of LinkedIn and Jeff Weiner
(CEO) himself.
Result: I won!
• 1:1 Personal Brand Training from Michaela Alexis
• Intro to Aaron Orendorff and connections at Mashable, Huffington Post,
Forbes, and more!
• Invitation to create and contribute in an influencer “Pod”
1
Launching Stardust Creative, LLC.
4
MARCH 29 LAUNCH
MAY 1 6 CLIENTS
JUNE 1 12 CLIENTS
JULY 1 OVER $1M REV GEN OPPORTUNITIES
Build Your Brand 1
1. Your niche, focus, and theme
2. Your end goal for your brand strategy
(i.e. sales, leads, career advancement, etc.)
3. Outline core topics for content
What do you want people to think of when they hear your name?
Complete Your Profile 2
1. Banner Image & Profile Picture
2. Title, Summary & Media
3. Experience
4. Skills & Endorsements
5. Recommendations
Professional Headshots
Get 14x More Profile Views
Join a Campaign 3
1. Create content consistently
2. Publish a variety of content formats
3. Join a campaign to get started on video
#LetsGetHonest
#3FreeTips
#21DayChallenge
Connect & Engage 4
1. Follow similar content and engage by
searching for related hashtagged content
2. Provide value on other content
3. Connect with likeminded professionals with
custom connection requests
Collaborate 5
1. Find likeminded professionals and have a video call
to reuse as social content
2. Co-author articles together
3. Create an engagement community
THE BASICS
• 575M profiles
• 9B feed impressions per week
• 277% more effective at lead gen than other
social media platforms
LURK LIKE CREATE
1% 5% 94%
VIDEO BASICS Video Tips
1. Find your niche and stick to it.
2. Outline your content before filming.
3. Practice!
4. Know that you’ll always want more retakes.
5. Editing tools:
- Add Captions (.srt files)
- Filmora Wondershare, Adobe Premier
80% OF VIDEO IS WATCHED WITHOUT
SOUND
HACKING THE ALGORITHM
The LinkedIn algorithm is built to favor…
• Feed Variety
• All forms of content
• Variety of contributors
• Value (long form, keywords, no sales jargon)
• New Creators!
CONTENT USER FLAGGING UNIVERSAL FILTERING HUMAN EDITING
CONTENT CREATION
CONTENT QUALITY SCORING
CONTINUE DISPLAYING VIRALITY, PROFILE, CONTENT
QUALITY CLASSIFIERS
MONITOR LIKES, VIEWS, HIDES,
FLAGS
IS CONTENT GOOD?
FILTER CONTENT, REPORT TO TnS If REQUIRED
IS CONTENT GOOD?
cleared triggered
triggered with high precision
no
no
yes
triggered with high precision
demote content if it looks suspicious
THE ART OF AUTHENTICITY
Authenticity is a collection of choices that we
have to make every day. It's about the choice to
show up and be real. The choice to be honest.
The choice to let our true selves be seen.
~Brene Brown, The Gifts of Imperfection
THE ART OF AUTHENTICITY
What it is… a way to intentionally connect at a
more impactful level than words and graphic
elements alone.
What it’s not… oversharing, asking for sympathy.
YOUR HOMEWORK!
CONNECT CREATE
5 5 TOPICS to post about in video, image, etc.
NEW professionals
#SMBMadison