How Much Do You Want to Be an Author?

Build Your Platform to Fit

book publishing.lnk

Become a Recognized Expert in Your Field

Start Building Your Audience

Business Plan

Marketing Plan

Define the Market Who is your market? Imagine 3 very specific prototype

customers in detail Name, Age, Marital Status Where do they live? Where do they shop? for books? What magazines and newspapers

do they read? Radio stations? What activities are likely to engage in …..

How will you connect with and build your

audience?

Gather Up Your Connections & Support Build a database of your connections Add business card details of new contacts List organizations and associations with which

you are affiliated that might be of help by hosting an event or reading, inviting their membership, promoting your book.

Build Your Audience Every Day One line One paragraph One page

Descriptions of your book to be used everywhere you go, whatever you do, starting now. And develop them with the feedback you receive.

Build Your Own Media & Communities

http://www.twitip.com

1000 twitter apps and serviceshttp://botw.org/articles/twitter-apps-and-services.html

Writer/Reader Communities

Be Clear About Your Strengths Great voice? Podcast Fab computer skills? Website, online

communities Community organizer? Sit on boards,

volunteer. Prolific, opinionated writer? Become a

blogger. Photographer? Post and connect on Flickr. Party person? Attend and connect at the

key events in your niche. Fabulous public speaker? Find

opportunities.

Common Online Combo

Facebook plus LinkedIn plus WordPress

& &

Face-to-Face Community Building

And industry-specific groups – Be known and take leadership

10 more tips Develop a newsletter to give subscribers useful information Become an expert on key on-line forums, provide helpful advice Collect email addresses from your audiences – in person, online Write articles (or poems or short stories) and get them

published in niche publications Write a letter-to-the-editor in a strategic publication clarifying

and correcting information that has been published on your topic.

Respond to other experts in your field online and build relationships

Line up key interviews, but don’t exhaust post-publication interviews.

Get a column or regular media spot. (For example, if you are writing a book on wine, offer to give holiday suggestions on your local radio station as each holiday approaches)

Find a co-sponsor for your book!

•Set aside time for these activities•Set targets and deadlines

Enclose a marketing plan with your submission to a publisher – and win!