Japan Writers Conference Book marketing 2013

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    12-Nov-2014
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Japan Writers Conference Presentation on book marketing

Transcript of Japan Writers Conference Book marketing 2013

  • 1. BOOK MARKETING Bob Tobin 1 1
  • 2. 2
  • 3. 3
  • 4. Marketing is Sharing What You Love Joanna Penn CreativePenn.com 4
  • 5. 5
  • 6. Everything is Marketing Marketing is Everything BT 6
  • 7. BOOK MARKETING 1.GET THE WORD OUT 2. WRITE 3. CONNECT 7
  • 8. 8
  • 9. When is the best time to plant a tree? 20 years ago. The second best time is now. Chinese Proverb 9
  • 10. Getting The Word Out 10
  • 11. GETTING THE WORD OUT YOU Boss Partners Everyone Students 11 Clients Family
  • 12. 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. Create A Platform 16
  • 17. Create Community 17
  • 18. 2. WRITING BLOG AUTHOR WEBSITE TWITTER GUEST BLOGS EMAIL NEWSLETTER CONTESTS LINKS TO BOOKSELLERS 18
  • 19. 19
  • 20. WRITING: SOCIAL NETWORKING MOVIE TRAILER TWITTER HUFFINGTON POST AMAZON REVIEWS FACEBOOK KLOUT LINKED IN GOODREADS GOOGLE PLUS PODCASTS INFLUENTIAL BLOGGERS PINTEREST 20
  • 21. INSTEAD OF CONTACTING THE MEDIA BE SO INTERESTING THAT THE MEDIA CONTACTS YOU 21
  • 22. 3. SPEAKING 22
  • 23. Who Are Your Readers? GO WHERE THE READERS ARE READINGS TED PARTIES UNIVERSITIES BREAKFAST CLUB ALUMNI GROUPS PECHA KUCHA LIBRARIES YOU TUBE 23
  • 24. Make Your Own Book Tour 24
  • 25. 25
  • 26. 26