Post on 21-Nov-2014
description
How to monetize your website?
Presented by Jean “Jeazy” Felisme
Twitter @WPMIA TWEET #WPMIA
Facebook Search: WPMIA Follow
@ricksolari @jackiej04
About Me
Founder of BizDots Media Man with Many Talents Always learning Something new…
Follow me @jfeliweb
jfeliweb.com
Ways to make money with a website are different from ways to make more money from it.
Methods to increase your traffic or click through rate will help you make more
money, but they do not represent a method of making money per se.
Low ball figures High ball figures Takes work for big pay off
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Anyone?
Time and Patients
Drive
“Choose a job you love, and you will never have to work a day in your life.” ~ Confucius
Need Traffic
1,000 unique views a day minimum
Your site design or Theme ready
Ad Space
To make money… duh?
You have the a lot of traffic…
Grow your site…
Gain credibility…
Text Ads
&
Display Ads
Text Ads
Advertisements displayed as simple, text-based hyperlinks are known as
Text Ads. As their name suggests, text ads they do not include graphic
images.
Display Ads Graphical advertisements featured on
websites are known as Display Ads. Display ads are often available in many standard shapes and sizes,
including: banners, leader boards, skyscrapers, large boxes, and other
sized graphical ads.
Ad Networks
Affiliate Marketing
Private Ad Sales (Direct Advertising)
Extra Ways To Make A Buck
What are Ad Networks?
is a company that connects advertisers to web sites that want to host advertisements. The key
function of an ad network is aggregation of ad space supply from publishers and matching it
with advertiser demand.
Wikipedia
Google Adsense
Adbrite
Yahoo! Publisher Network (YPN)
Value Click
Tribal Fusion
Commission Junction
ClickBank
Google Adsense
Simple to use
They are great for webmasters creating content websites
Fraudulent Clicks
o The Adsense account can be closed by Google at any time
Tribal Fusion
Completely transparent revenue share model
Optimization Technology
Smart Publisher Program
Manage Your Own Campaigns
Gain Strength in Numbers
Commission Junction
Most productive affiliates
Access to widely recognized and highly specialized brands
Transparent performance metrics
Great technical support
Ad Networks
Types of Ad Networks
PPC vs. CPM vs. PPA
Pay Per Click (PPC)
Also know as Cost Per Click (CPC)
Advertiser pays for each click made on a banner impression
Payment depends on the number of clicks
Pros
Can block some advertisers through filter list
Get paid at the going market rate
Cons
Need high click through rate (CTR)
Not all clicks counted
Risk of invalid click account termination
*thousand
A site guarantees the advertiser a certain number of visitors.
Payment depends on the number of impressions.
Pros
Guaranteed easy money
No concern about click through rate (CTR)
Low risk
Cons
Very high traffic required
Low priced ads
Clicks are worth $0.00
Annoying spyware for visitors
Also called pay per action (PPA), cost per acquisition (CPA), cost per conversion (CPC), cost per lead or cost per sale (CPS) or cost per lead.
Links closely with Affiliate Marketing
Pros
Another Option
Potentially Highest payout
Cons
Clicks pay $0.00
Unpredictable revenue
Some banners don’t convert
Is when a merchant that is willing to let other people (the affiliates) sell directly or indirectly its products and services, in exchange
for a commission.
The Good
Direct ad sales will probably be your most profitable income source
More money
No Middlemen
Flexibility
Credibility
The Bad
Time Consuming
Unstable
Research, Research, Research
Keyword search
Google search
Website Analytics
Google Adwords Tool
Create an Advertise page
Get Stats
Information about the Visitors
Advertising Options
TechCrunch | Mashable
Reach out through email
• Introduce yourself
• Tell them why you contact them
• Give details about your site
• Give details about your ad options
Tip on Closing the Deal…
Be Popular
Provide value
The numbers
Professional looking design
Show Ad space to sponsors
Be flexible on the terms
Sponsorships
• Ads
• Reviews
• Post
• Events
PayPerPost | SponsoredReviews
Premium Content
When websites or blogs charge for access to extra content and exclusive tools.
Subscription memberships
RSS Feed Job Boards Donations Sell Products and Services And the list goes on…
FreelanceSwitch
Free Ad Management Plugins
Wp-Insert
AdSense Revenue Sharing
WP125
AdRotate
Wp-Insert
Insert Ads left, right, middle, above & below content or post
Allows copy/paste of html
Option to show/hide ads
AdRotate
Easy management of ads
Track clicks and show it's Click-Through-Ratio
Adsense and most other referrer/ad programs ready
Premium Ad Management Plugins
OIO Publisher
DirectAdsMarket
OIO Publisher
$47
Sell all forms of text ads, banner ads, and paid reviews
Inbuilt affiliate program
Time Saving
Well Supported
Poor Content… Don’t over do it… No Call to Action
Pick one
Research it
Setup it up
Improve on it
Repeat it again
Syed Balkhi
www.wpbeginner.com
1. Be Consistent
2. Always deliver value
3. Have a blast!
Questions?
I’m Jean “Jeazy” Felisme
Follow me on Twitter @jfeliweb
And Visit
JFeliWeb.com
For more information