How To Monetize Your Video Content

Rama Mamuaya / DailySocial.net

DailySocial.net + Buzz5

not yet a successful example …

Two Methods for Starting a Monetized Video Blog

• Get in touch with advertiser for long-term sponsorship before producing videos

• Produce videos and then start offering advertisers

Revenue Models

• Product Placement• Full Sponsorship

Or Endorsement• Display Banners• Premium Features

Product Placement

Full Sponsorship/Endorsement

Display Banner

Premium Features

• Membership– Subscription– Download– Mobile Support– High-definition– Premium Content

Video Advertiser Demands …• Benefits:– Brand Leverage– Acquire new prospects– Expand point of contact– Direct traffic (on some host)

Metrics for Measurement

• Video impression• Time Spent• Click-through (optional)

How much?

• Operational cost– Video equipment (cameras, lightings, etc)– Studio (if any)– Crew payroll– Video Editing

Video Advertising Network

• YouTube.com + AdSense• Brightcove.com• Metacafe.com• Revver.com• etc

thank you