Post on 17-Feb-2017
Media Brochure
World Journal aka Chinese Daily NewsAccording to Chinese Media Guide (CMG) by
Chinese Advertising Agencies (www.chineseadvertisingagencies.com), World Journal is the leading Chinese newspaper syndicate with the largest circulation in the world.
World journal aka chinese daily news“ World Journal is the most credible and honest
Chinese media.”—Jim Roope, CNN“World Journal is the most influential Chinese
media in North America.”– Amy Taxin, Associated Press (AP)
Chinese-American Market in the United States Asian Americans are the fastest growing
multicultural segment of the U.S. population—Neilsen (www.neilsen.com) 2012
Asian American buying power, currently at $718 billion, is estimated to reach 1 trillion in 2017.—Neilsen (www.neilsen.com) 2012
Chinese-American hold $67,041 of medium household income leading other ethnics in the United States.
Readership: Nationwide Chinese Population Among Other Asian Ethnics
Readership: Chinese distribution in U.S.
Nationwide Circulation AnalysisRegion Daily CirculationSo-cal & Las Vegas & Texas 80,000New York 73,000Bay Area 65,000Chicago 15,000Atlanta & Florida 10,000Boston 10,000New Jersey 10,000Washinton DC 10,000Pennsylvania 5,000Seattle 5,000Hawaii 3,000Vancouver, Canada 40,000
Total 326,000
E-paper 809,000 visitsWebsite 4,751,000 visits
Nationwide Circulation Analysis
Las Vegas Chinese American Population and Occupation Statistic (WJ 2013)
Why Local Chinese American?Higher Annual Income Per Household =
Higher Purchase Power.According to GLVAR, 35% of Las Vegas real
estate in 2013 is purchased by Chinese.Best Source of Word of Mouth of Worldwide
Chinese Community.Fastest Growing Ethnic Group Since 2012
Surpassed HispanicsMajor Ethnic Group of Investment of Any
Ongoing Development in Las Vegas.
World Journal Las Vegas Daily NewsFree publication distributed through all the
major locations of Chinese communities including supermarkets, restaurants, commercial plaza (i.e. Chinatown Plaza), professional service office, and 14 major casinos and resorts on the strip at gift shops as well as their far east marketing department to serve Chinese VIP customers of theirs.
World Journal Las Vegas Daily News IIWe publish commercial articles for our
advertisers for free.Commercial articles can go both online and
offline.
World Journal Las Vegas Casino Resorts Distribution Vendors (Gift shop & Far east
marketing)
World Journal Las Vegas Casino Resorts Distribution Vendors (Gift shop & Far east
marketing) II
Other Distribution Vendors
Our Las Vegas Major Advertisers
Recent community sponsorship
Recent community sponsorshipWorld Journal Las Vegas partnered up with
USTA Nevada in Sep. 2013 for Nevada Tennis Month to promote local tennis sport. The success of this program has attracted 700 people sign up for the program within this one-month promotion project.
World Journal has continued the partnership with USTA Nevada in 2014
WWW.WorldJournal.ComNo.1 Chinese language news website in
North America.By May 2013, the website has received
4,750,000 visits85% of the website visitors are from the
United States.45% of the users received college or
equivalent education
www.worldjournal.com II34.3% of the users obtained a master’s or a
doctor’s degree87.2% of the users are in the age
demographical group of 18~54 years old.
www.worldjournal.com iii
World Journal Mobile App – WJ Mobile
World Journal Mobile App – WJ MobileAvailable for both IOS and Android.Global Chinese marketSocial media sharing features available for
WeChat , Line, Weibo, Facebook, and Twitter.Customizable personal channel for
information you are interested only.UDN TV Channel Yellow Page features help Chinese American
easily find local business information.
Comparison with Las Vegas Local Competitors
WJ Las Vegas Daily News Price List:
• A1 & B1 front page “Special Section” offers 50% off for everyday long term advertising.•A1 Section: must be size 48 units (6 X 8) or (12 X 4) and over.•10% off --- 4 times and over in 1 month•20% off --- 8 times and over in 1 month•30% off --- 15 times and over in 1 month
WJ Las Vegas Daily News Price List:
Any other available section (exclude A1 @ special section) within 2 month contract customers will be qualified for following:10% off – 4 times and over in 2 month20% off – 8 times and over in 2 month30% off – 15 times and over in 2 month40% off – 20 times and over in 2 month
Specify position in any available section will add additional 20% on the original advertising cost.
WJ Las Vegas Daily News 30-day package price (exclusive of A1 and B1 Section6 X 10 / 12 X 5 (1/4 Page) colored ad: $495/30
days12 X 10 (1/2 Page) colored ad: $990/30 days12 X 20 (Full Page) colored ad: $1980/30 days
Above rates only available for long-term advertisers ( at-least-6-month-contracted)
We publish daily Any reason advertisement stops before the contract ends, promo
price will automatically discontinue, and the price will calculate as original price.
For all the inquiries, please feel free to contact our representative:
Vickie KaoAccount Executive
3325 W. Sahara AveLas Vegas, NV 89102Email: vkao@worldjournal.comCell: (702) 785-7890www.worldjournal.com epaper.worldjournal.com