Post on 01-Nov-2014
description
Are you ready to be connected?
Samuel Driessen, information architect
Jan van Veen,Manager internal Communications
Workshop Social Media
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Goals of this workshop
Introduction to the term social media Assess impact of these media on different areas of
our business and organization Introduction to the most important tools in use today Practical tips to use these tools for you own work.
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Workshop agenda
Introduction to social media trends Coffee break
Consequences for business and Océ Group discussion Social media lab at Océ
Coffee break Live examples of tools How can you benefit? Feedback and introduction of Yammer group
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Three slides from our GOP group
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A revolution is taking place
And the internet is causing it
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The name of the revolution in media
Web 2.0
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Paradigm change
Industrial ageInformation is powerOne to many in mass mediaProtect and be closedManagers are heroes
Network ageInformation and connection is powerMany to many in networks Share and be open Opinion leaders are heroes
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Consequences externally: shifting sales and marketing
YouTube - The Break Up
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‘We don’t even hang out in the same places anymore’
The industrial age:
Focus on outbound marketing
We find you
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We don’t even hang out in the same places anymore’
The connected age:
Focus on Inbound marketing
Can we be found and are we in dialogue?
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paradigm change
Trust your fellow consumersNot the advertisers Interruption by advertisements is dissatisfier
Online Communities Change the World
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And in the middle??
‘Tribes’: communities of peers in social media talking about our products
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The name of the game
Everyone becomes a producer Share experiences Trust strangers Trust your network Distrust any official statement Imperfection is fine Click to fast info, forget about long texts Visual information, not text Advertising is dead (?) It’s free It’s equal Why would I limit this to one employer?
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What did you think of the latest TV add by?
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Yes, but not for B2B
Are you sure?
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Trend or hype
How old is YouTube?
When did you first hear of LinkedIn?
When did you first book a flight on line?
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The trend
Hypes (Second Life, MSN?, blogs? LinkedIn?) come and go, but:
Connect and share is here to stay
The peer-to-peer consumer is here to stay
Inbound marketing is here to stay
Web 2.0 is here to stay
Some hypes reach close to 100% saturation within two years: this is a fast world, act fast
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Can we control this?
No
But we can Listen Learn from the feedback Act on bad experiences Show our knowledge Build trust Show our human face Share and connect…
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Consequences for our employees
Were you ever tought to be a knowledge worker?
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I want to work in our factory
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I want to be a knowledge worker
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Were you ever officially educated to
Use e-mail effectively? Find information through a feed reader? Post information in relevant peer groups? Share and store your information so others can
retrieve it? Use social bookmarking? Add rss feeds to your post? Use a wiki? Write a blog? Use Slideshare?
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What is the generation connection?
Never in the history of mankind have so many generations used such a variety of media
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What is the generation connection?
Are the decision makers using these media?
Are the educators using these media?
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What is RSS?
RSS = Really Simple Syndication. RSS enabled sites allow you to aggregate all changes to that site in a feed reader. (Core web technology)
Example: an RSS enabled webpage can be recognized by this button:
Example of feed readers: Newsgator, Attensa, Google Reader, Bloglines, Fa.vor.it
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What is a blog?
Blogs are like a keynote speech with questions and comments from the audience. It’s a digital journal managed by one person or a team.
Examples: Blogger, WordPress, MoveableType
Examples of Corp. Blogs: Google, Dell, HP, Xerox, etc.
!
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What is a microblog?
A microblog is a very short blog posts (max. 140 characters) informing your connections what you are doing a the moment.
Example: Twitter
Used during Press conferences, testing, a.o.
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What is a social network?
Social Networks are like topic tables at a conference luncheon. People that know each other (or want to meet each other) will connect by a variety of common interests.
Examples: Facebook, Myspace, LinkedIn, Xing
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What is social bookmarking?
Your favorite website bookmarks (with comments) shared with the world. Usually clustered using tags.
Examples: del.icio.us, diigo, digg
Use to promote news, track buzz
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What is a wiki
Wiki’s are the collaborative white boards or libraries.
Examples: Confluence, Mediawiki (wikipedia platform), Pikiwiki, JotSpot
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Was my explanation unclear…?
Go to the Common Craft website for insightful short video on all ‘social media’ tools! RSS in Plain English Social Bookmarking in plain English Social Networking in Plain English Blogs in Plain English Wikis in Plain English Twitter in Plain English SlideShare
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Wrap up
Shift from industrial age to networked age
Consequences for business Rethink advertising Rethink branding Listen and connect: don’t miss out Open up to the outside world
Consequences for the organization Rethink media use Rethink education of knowledge workers, especially the
older generations
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Questions and discussion
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