Are you ready to be connected?

Samuel Driessen, information architect

Jan van Veen,Manager internal Communications

Workshop Social Media

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Goals of this workshop

Introduction to the term social media Assess impact of these media on different areas of

our business and organization Introduction to the most important tools in use today Practical tips to use these tools for you own work.

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Workshop agenda

Introduction to social media trends Coffee break

Consequences for business and Océ Group discussion Social media lab at Océ

Coffee break Live examples of tools How can you benefit? Feedback and introduction of Yammer group

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Three slides from our GOP group

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A revolution is taking place

And the internet is causing it

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The name of the revolution in media

Web 2.0

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Paradigm change

Industrial ageInformation is powerOne to many in mass mediaProtect and be closedManagers are heroes

Network ageInformation and connection is powerMany to many in networks Share and be open Opinion leaders are heroes

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Consequences externally: shifting sales and marketing

YouTube - The Break Up

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‘We don’t even hang out in the same places anymore’

The industrial age:

Focus on outbound marketing

We find you

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We don’t even hang out in the same places anymore’

The connected age:

Focus on Inbound marketing

Can we be found and are we in dialogue?

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paradigm change

Trust your fellow consumersNot the advertisers Interruption by advertisements is dissatisfier

Online Communities Change the World

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And in the middle??

‘Tribes’: communities of peers in social media talking about our products

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The name of the game

Everyone becomes a producer Share experiences Trust strangers Trust your network Distrust any official statement Imperfection is fine Click to fast info, forget about long texts Visual information, not text Advertising is dead (?) It’s free It’s equal Why would I limit this to one employer?

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What did you think of the latest TV add by?

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Yes, but not for B2B

Are you sure?

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Trend or hype

How old is YouTube?

When did you first hear of LinkedIn?

When did you first book a flight on line?

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The trend

Hypes (Second Life, MSN?, blogs? LinkedIn?) come and go, but:

Connect and share is here to stay

The peer-to-peer consumer is here to stay

Inbound marketing is here to stay

Web 2.0 is here to stay

Some hypes reach close to 100% saturation within two years: this is a fast world, act fast

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Can we control this?

No

But we can Listen Learn from the feedback Act on bad experiences Show our knowledge Build trust Show our human face Share and connect…

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Consequences for our employees

Were you ever tought to be a knowledge worker?

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I want to work in our factory

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I want to be a knowledge worker

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Were you ever officially educated to

Use e-mail effectively? Find information through a feed reader? Post information in relevant peer groups? Share and store your information so others can

retrieve it? Use social bookmarking? Add rss feeds to your post? Use a wiki? Write a blog? Use Slideshare?

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What is the generation connection?

Never in the history of mankind have so many generations used such a variety of media

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What is the generation connection?

Are the decision makers using these media?

Are the educators using these media?

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What is RSS?

RSS = Really Simple Syndication. RSS enabled sites allow you to aggregate all changes to that site in a feed reader. (Core web technology)

Example: an RSS enabled webpage can be recognized by this button:

Example of feed readers: Newsgator, Attensa, Google Reader, Bloglines, Fa.vor.it

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What is a blog?

Blogs are like a keynote speech with questions and comments from the audience. It’s a digital journal managed by one person or a team.

Examples: Blogger, WordPress, MoveableType

Examples of Corp. Blogs: Google, Dell, HP, Xerox, etc.

!

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What is a microblog?

A microblog is a very short blog posts (max. 140 characters) informing your connections what you are doing a the moment.

Example: Twitter

Used during Press conferences, testing, a.o.

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What is a social network?

Social Networks are like topic tables at a conference luncheon. People that know each other (or want to meet each other) will connect by a variety of common interests.

Examples: Facebook, Myspace, LinkedIn, Xing

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What is social bookmarking?

Your favorite website bookmarks (with comments) shared with the world. Usually clustered using tags.

Examples: del.icio.us, diigo, digg

Use to promote news, track buzz

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What is a wiki

Wiki’s are the collaborative white boards or libraries.

Examples: Confluence, Mediawiki (wikipedia platform), Pikiwiki, JotSpot

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Was my explanation unclear…?

Go to the Common Craft website for insightful short video on all ‘social media’ tools! RSS in Plain English Social Bookmarking in plain English Social Networking in Plain English Blogs in Plain English Wikis in Plain English Twitter in Plain English SlideShare

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Wrap up

Shift from industrial age to networked age

Consequences for business Rethink advertising Rethink branding Listen and connect: don’t miss out Open up to the outside world

Consequences for the organization Rethink media use Rethink education of knowledge workers, especially the

older generations

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Questions and discussion

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