WORKOUTBOX SO FAR

3 years ago, we set our goal of creating the most usable and effective system for conveying fitness and training information we could imagine

WORKOUTBOX SO FAR

Crushed it.Now we’ve set our sites on a much larger goal.

THE PROBLEM

• Most trainers know nothing about online business

• The current alternative is usually a Wordpress site selling PDFs

THE SOLUTION

We’ve created…

• A platform for trainers• A discovery engine for fitness programs• Quality control

MAGIC FOR TRAINERS

For Trainers • Self-serve platform• 5-step process• Easy to use, plug and play• Trainers make 70%

MAGIC FOR CLIENTS

For Clients • Choices and ratings• Add new programs as needed• Rewards for reaching goals / milestones

BETA MARKETING AND SALES

• $220k annual revenue in beta with only 1 trainer and 4 programs• Current customer acquisition cost is zero (200k-300k uniques/month from search)

MARKETING PLAN

• Affiliate plan for personal training organizations and gym chains• Trainers act as sales reps for their programs• Crowdsourcing free section • PPC

BUSINESS MODEL

• 30% of all program sales• Data-specific email marketing to both clients and trainers

MARKET SIZE

• Personal training: over 300k trainers in the US, $7.3 billion annually• Online fitness: $120m annually in 2010• Projected at $400m+ annually by 2016• Over 1 billion annual fitness app downloads

COMPETITION

• Sites like DailyBurn and FitOrbit are similar from the client side• No self-serve or open platforms currently• Sites like Udemy has a similar self-serve model, but is not designed for fitness

TEAM

We’ve assembled a solid team of designers, developers and hustlers with over 40 years in fitness and tech

PROJECTIONS AND MILESTONES

• 3,000 trainers, 1m monthly uniques and $3m annual revenue by mid 2014 • 10,000 trainers, 2.5m monthly uniques and $9.5m annual revenue by mid-2015

STATUS AND TIMELINE

• All software is already complete• First 50 trainers are currently beta testing• List of ~9k trainers ready to be invited• Always improving

WHAT WE NEED

We’re looking to…

• Increase our tech team from 2 to 5• Build our marketing team from 1 to 3• Fund paid marketing• Fund trainer outreach at recertification events

Travis Steffen, MA, CSCStravis.steffen@workoutbox.com

(563)260.1298@TravisSteffen