WorkoutBOX Deck

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description

This is WorkoutBOX's deck - September 2013

Transcript of WorkoutBOX Deck

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WORKOUTBOX SO FAR

3 years ago, we set our goal of creating the most usable and effective system for conveying fitness and training information we could imagine

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WORKOUTBOX SO FAR

Crushed it.Now we’ve set our sites on a much larger goal.

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THE PROBLEM

• Most trainers know nothing about online business

• The current alternative is usually a Wordpress site selling PDFs

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THE SOLUTION

We’ve created…

• A platform for trainers• A discovery engine for fitness programs• Quality control

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MAGIC FOR TRAINERS

For Trainers • Self-serve platform• 5-step process• Easy to use, plug and play• Trainers make 70%

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MAGIC FOR CLIENTS

For Clients • Choices and ratings• Add new programs as needed• Rewards for reaching goals / milestones

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BETA MARKETING AND SALES

• $220k annual revenue in beta with only 1 trainer and 4 programs• Current customer acquisition cost is zero (200k-300k uniques/month from search)

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MARKETING PLAN

• Affiliate plan for personal training organizations and gym chains• Trainers act as sales reps for their programs• Crowdsourcing free section • PPC

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BUSINESS MODEL

• 30% of all program sales• Data-specific email marketing to both clients and trainers

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MARKET SIZE

• Personal training: over 300k trainers in the US, $7.3 billion annually• Online fitness: $120m annually in 2010• Projected at $400m+ annually by 2016• Over 1 billion annual fitness app downloads

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COMPETITION

• Sites like DailyBurn and FitOrbit are similar from the client side• No self-serve or open platforms currently• Sites like Udemy has a similar self-serve model, but is not designed for fitness

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TEAM

We’ve assembled a solid team of designers, developers and hustlers with over 40 years in fitness and tech

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PROJECTIONS AND MILESTONES

• 3,000 trainers, 1m monthly uniques and $3m annual revenue by mid 2014 • 10,000 trainers, 2.5m monthly uniques and $9.5m annual revenue by mid-2015

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STATUS AND TIMELINE

• All software is already complete• First 50 trainers are currently beta testing• List of ~9k trainers ready to be invited• Always improving

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WHAT WE NEED

We’re looking to…

• Increase our tech team from 2 to 5• Build our marketing team from 1 to 3• Fund paid marketing• Fund trainer outreach at recertification events

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Travis Steffen, MA, [email protected]

(563)260.1298@TravisSteffen