WORKING TOGETHER – When Language Really MattersDr. Andrew Bredenkamp

Nepal ….April 25, 2015

…to be continued

Global teamsworking together

on tough languageproblems

Content Marketing Conference Cologne

The Content Quality Imperative

2015 Engaging Content 54%

Producing Content Consistently 50%

Measuring 49%

What Was Analyzed

Only 31% exceeded thebenchmark target of 72

This is a Global Problem

The Impact Is Measurable

A Tale of Two Blog Posts

A Tale of Two Blog Posts

121 SocialShares

7 SocialShares

CONTENT AND BRAND CONSISTENCY

Product ContentSupportCorp ComTrainingBlogand more

CONTENT AND BRAND CONSISTENCY

A very lumpy buyer journey

Consistency & SatisfactionCu

stom

er S

atisf

actio

n

Consistency

…to be continued

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PERSONAS

Data-Driven Personas

PATH

VS.

THE CUSTOMER JOURNEY AND CONTENT

Journey Mapping

PERFORMANCE

A Common Definition of Success

Content Quality Dashboard

Nepal ….

MapAction Language Data