Working Together - When Content Quality Really Matters with Andrew Bredenkamp
36
WORKING TOGETHER – When Language Really Matters Dr. Andrew Bredenkamp
-
Upload
information-development-world -
Category
Technology
-
view
158 -
download
0
Transcript of Working Together - When Content Quality Really Matters with Andrew Bredenkamp
WORKING TOGETHER – When Language Really MattersDr. Andrew Bredenkamp
Nepal ….April 25, 2015
…to be continued
Global teamsworking together
on tough languageproblems
Content Marketing Conference Cologne
The Content Quality Imperative
2015 Engaging Content 54%
Producing Content Consistently 50%
Measuring 49%
What Was Analyzed
Only 31% exceeded thebenchmark target of 72
This is a Global Problem
The Impact Is Measurable
A Tale of Two Blog Posts
A Tale of Two Blog Posts
121 SocialShares
7 SocialShares
CONTENT AND BRAND CONSISTENCY
Product ContentSupportCorp ComTrainingBlogand more
CONTENT AND BRAND CONSISTENCY
A very lumpy buyer journey
Consistency & SatisfactionCu
stom
er S
atisf
actio
n
Consistency
…to be continued
`
PERSONAS
Data-Driven Personas
PATH
VS.
THE CUSTOMER JOURNEY AND CONTENT
Journey Mapping
PERFORMANCE
A Common Definition of Success
Content Quality Dashboard
Nepal ….
MapAction Language Data
