Google Marketing Bootcamp

Wordpress 101

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Why Choose Wordpress

• A long time in refining

• Active in development

• Large community of contributors

• Amazingly extendable

• Detailed Feature list

Google Marketing Bootcamp

Basic WordpressConcepts

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Common Terms

• Posts

• Pages

• Categories / Tags

• Comments

• Permalinks

• RSS

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Common Terms (2)

• Plugins

• Themes

• XHTML

• CSS

• PHP

Google Marketing Bootcamp

Hosted vs Self-Hosted

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Getting started with Wordpress.com

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Installing Wordpress manually

• Preparing the environment

• Downloading Wordpress

• Uploading the files

• Creating database

• Installing Wordpress

Google Marketing Bootcamp

The WP Admin Panel

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Dashboard

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Content Panels

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Settings Panels

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Customization Panels

Google Marketing Bootcamp

Adding Content

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New Post

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Basic Post Options

• Categories & Tags

• Adding an image to the post

• Using Visual editor vs HTML editor

• Drafts, timestamps and managing posts

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Advanced post options

• Excerpt

• Trackbacks

• Discussion

• Custom Field

• Password and private protection

• Post slug

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New Page / Post

Google Marketing Bootcamp

Managing Comments

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Edit Comments Tab

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Comments Options

• Approve

• Unapprove

• Spam

• Delete

• Edit

• Reply

Google Marketing Bootcamp

Extending with Plugins

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Manage Plugins Screen

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Plugin Options

• What are plugins?

• What are widgets

• Most popular plugins

• Enable / Disable plugins

• Uninstall plugins

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Search / Add New Plugins

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Common Plugins

• SEO plugins

• Contact Forms

• Feedburner / Twitter Integration

• Google Analytics / XML Sitemap

• Lightbox / Slimbox

• Anti-spam

• Super Cache

Google Marketing Bootcamp

Extending with Themes

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Does a Wordpress Site Have to Be a Blog?

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Searching for New Themes

Google Marketing Bootcamp

Making Your Own Wordpress Theme

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The Two Essential Files in a Theme

Template from pulling out

content from the database

(posts, pages etc) and

displaying it

Style sheet for customizing

the appearance of the

content.

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The Other Important Files

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The Wordpress Theme Hierarchy

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The Loop (Displays Content)

• <?php

• get_header();

• if (have_posts()) :

– while (have_posts()) :

• the_post();

• the_content();

– endwhile;

• endif;

• get_sidebar();

• get_footer();

• ?>

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Reference Resources

• The Theme Development Codex

– http://codex.wordpress.org/Theme_Development