Mobile & Geo Strategies A survey of best practices, strategies

and the technology that makes it all happen.

Introductions

  I’m Luke Pilon

  Business & Software Architect

  WordPress Community Fanatic

  Founder of Mobiah, Inc – a WP Dev Co.

  Producer of GPL Compliant Mobile / Geo Plugins

Who are you?

  Developers | Marketers | Other

  CMS Loyalties

  Brand Reach   Neighborhood

  City

  State

  Nation

  Worldwide

Why are you here?

  Understanding

  Ideas or Insights

  Technologies

What’s Ahead

  Attitude

  Geo   Best Practices

  Strategies

  Technology

  Mobile   Best Practices

  Strategies

  Technologies

Attitude

  Mobile and Geo Strategies are about your Tribes   You need to take the lead

  Don’t dilute your message to please

  Boring doesn’t scale

  You need a finite amount of fans

“The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate.”

How many raving fans do you need?

geoLocation Matters

Critical Geo Moments

  Authenticating Social Media

  Localizing Content

  Managing Digital Rights

  Targeting Advertising

Geo Best Practices

  Leverage Analytics

  Initiate and craft a unique user experience

  Bring relevant data to the surface based on location   Localizing Products, Events, Store Locations, Posts

  Authenticate

  Allow opt-out and user selection of location if applicable

  Don’t Over Localize

Leverage Google Analytics

Geo Technologies

  Internet Protocol (IP) GeoLocation

  HTML5

  GPS

  Aggregation Services

IPGeo Plugin Technology for WP

  GeoPosty - 3,494 Downloads – 5 Stars   Quova IP Technology

  IP2Location Tags – 468 Downloads – 5 Stars   IP2Location IP Technology

  WP Gelocation – 1,005 Downloads – 3.5 Stars   MaxMind IP Technology

Your GeoLocation Call to Action

1.  Look at your Analytics

2.  Think of a way you could specialize your offering

3.  Ask a friend, ask a customer, ask an expert

4.  Download a plugin

5.  Deploy with Best Practices

Mobile Matters

Critical Mobile Moments

  Deciding

  Notifying

  Referencing

  Sharing

Mobile Strategies

  Mobile Sites

  Mobile Applications

  SMS   Shortcode response (TXT GO to 55345)

  Direct Engagement

  Direct Dial

Mobile Sites FTW

  Users Prefer Mobile Sites to Applications for “Most” Functions

  3+ out of 4 of you aren’t using one

  This makes me sad.

Source: eMarketer, “Mobile Users Prefer Browers over Apps.” October 27, 2010. http://www.emarketer.com/Article.aspx?R=1008010#

Leverage Google Analytics

Mobile Site Technolgies for WP

  Mobify - 5,449 Downloads – 3 Stars

  MobilePosty – 420 Downloads – 3.3 Stars

  Wapple Architect - 42,322 Downloads – 4.1 Stars

  WordPress Mobile Pack - 185,132 Downloads – 4 Stars

  WPTouch - 1,953,928 Downloads – 3.6 Stars

Mobile Site Best Practices

  Simple layouts

  Optimize and remove unnecessary content

  Leverage phone features (Location, Linked Phone #, etc)

  Lower barrier to contact

  Remember the thumbs

Your Mobile Call to Action

1.  Look at your Analytics

2.  Think about what is critical to your mobile offering

3.  Ask a friend, ask a customer, ask an expert

4.  Download a plugin

5.  Deploy with Best Practices

Questions?

  Luke Pilon

  luke@mobiah.com

  @lukepilon