Word-of-Mouth Marketing Congres :: november 2007

Online buzz

Last year...

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“Aandacht staat aan of uit. In die context is aansprekend creatief werk de sleutel tot succes. Commerciële content moet niet alleen kunnen concurreren met andere merken, maar ook met videogames, tv-

programma’s en websites.”

Andrew Robertson - CEO BBDO Worldwide

Source:Adformatie

It takes a big idea to attract the attention of consumers and get them to buy your

product. Unless your advertising contains a big idea, it will pass like a ship in the night.

I doubt if more than one campaign in a hundred contains a big idea.

David Ogilvy

Source: New York Times & Youtube :: iPod Touch by Nick Haley

Consumers creating commercials “is part of this brave new world we live in,” said Lee Clow, chairman and chief creative officer at TBWA

Worldwide,

“It’s an exciting new format for brands to communicate with their audiences,” Mr. Clow said.

“People’s relationship with a brand is becoming a dialog, not a monolog.”

Source: bomega.com

Source: Youtube :: Will it Blend?

AppleSoft

Sources: Ads of the World & Tom Himpe

Old skool ‘rules’...> It starts with a story...

> Think three dimensional and big!

> Non spot is king

> Choose or create a momentum

> Empower the consumer

> And...

Be all over the f cking

place...*

In retail

At home & out-of-home

With media

Social media

Source: TBWA\ & Playsyation :: Shadow of the Colossus

Interesting...> Adverblog

> GoViral.com

> Contagious Magazine

> Adrants

> Bright

Word-of-Mouth Marketing Congres :: november 2007

Online buzz

presentation at jeroendebakker.nl and slideshare.net/jeroendeb