wooing passive candidates on twitter

Complimentary Webinar March, 2010

Presented by

Carmen Hudson, CEO Tweetajob

what we’ll cover

• Finding Leads on Twitter• Attracting Followers• Turning leads into candidates• How Tweetajob can help

the twitter communication

paradigm

twitter leads are not like resumes or

profiles

finding leads on twitter

• Recommended for specialized, ongoing positions

• Several methods:– Search– Directories– Lists– Ad Networks

search.twitter.com

twitter search operators

x-ray search

real-time search engines

searching lists

use lists to curate groups of people

• List your employees on Twitter• List your recruiters on Twitter• Create lists of experts in your

industry/function• Easy way to keep up with the

conversation• You don’t have to follow someone

to include them on a list

use lists to stay organized

searching directories

ad networks

how to attract – and keep – loyal followers• Provide original content• Be Retweetable• Be a good Twitter citizen– Retweet, giving proper credit– Participate • #followfridays• Live tweeting• complete bio and profile• @responses

create original content

• Include personal experiences• “Inside” your company, industry

or function• Share awesome photos• Whitepapers, blog posts, articles

by insiders• Promotions and awards• “How to”• News, providing it’s news

retweets

• Increase exposure• Attract new followers• Two-way:– Retweet great content–Make sure your content gets

retweeted

• Make sure you’re retweetable

be retweetable

• Include links (bit.ly works best)

• Tweet on Friday• Leave room for editorial– Shorten your tweet to 120

characters

• Tweet it first! • Add “color commentary”

creating a community for jobseekers

twitter leads are not like resumes or

profiles

turning Twitter followers into candidates

• Curate and tend to your lists• Research followers– Further refine list– Find other talent communities

• Cross reference– LinkedIn– Blog– Google or Yahoo Profiles

developing relationships

• Proceed with caution• Respond with an @

reply to get attention• Send specific DMs with

call to action– Check out (or comment) on this blog

post– Event invitation

• Get offline!• No spam!

the foundation of your Twitter strategy

Tweetajob enterprise solution

• Automates job tweets (via xml feed) – unlimited!

• Branded Twitter presence with improved candidate experience and technology

• Measures success and effectiveness of job tweets

• Monthly results report + analytics• Twitter community data• Substantial value for organizations

with high volume

resources

• Fast Company: 9 Scientifically Proven Ways to Get ReTweeted

• Twi5 – Twitter App Directory• Comprehensive Twitter guide

book from @Mashable

next steps

• Try it out!– Discount code: marchweb– $30 off your order– Offer expires March 12, 2010

• Download and share this preso• Follow us!

– @tweetajob– @peopleshark– Facebook, LinkedIn and Newsletter

• Let’s meet to talk about your needs!

thank you!

Carmen Hudsoncarmen@tweetajob.com

LinkedIn: http://www.linkedin.com/in/carmenhudson

Twitter@peopleshark