Wooing Passive Candidates on Twitter
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wooing passive candidates on twitter Complimentary Webinar March, 2010 Presented by Carmen Hudson, CEO Tweetajob
description
Wooing passive candidates on Twitter
Transcript of Wooing Passive Candidates on Twitter
wooing passive candidates on twitter
Complimentary Webinar March, 2010
Presented by
Carmen Hudson, CEO Tweetajob
what we’ll cover
• Finding Leads on Twitter• Attracting Followers• Turning leads into candidates• How Tweetajob can help
the twitter communication
paradigm
finding leads on twitter
• Recommended for specialized, ongoing positions
• Several methods:– Search– Directories– Lists– Ad Networks
real-time search engines
use lists to curate groups of people
• List your employees on Twitter• List your recruiters on Twitter• Create lists of experts in your
industry/function• Easy way to keep up with the
conversation• You don’t have to follow someone
to include them on a list
how to attract – and keep – loyal followers• Provide original content• Be Retweetable• Be a good Twitter citizen– Retweet, giving proper credit– Participate • #followfridays• Live tweeting• complete bio and profile• @responses
create original content
• Include personal experiences• “Inside” your company, industry
or function• Share awesome photos• Whitepapers, blog posts, articles
by insiders• Promotions and awards• “How to”• News, providing it’s news
retweets
• Increase exposure• Attract new followers• Two-way:– Retweet great content–Make sure your content gets
retweeted
• Make sure you’re retweetable
be retweetable
• Include links (bit.ly works best)
• Tweet on Friday• Leave room for editorial– Shorten your tweet to 120
characters
• Tweet it first! • Add “color commentary”
creating a community for jobseekers
turning Twitter followers into candidates
• Curate and tend to your lists• Research followers– Further refine list– Find other talent communities
• Cross reference– LinkedIn– Blog– Google or Yahoo Profiles
developing relationships
• Proceed with caution• Respond with an @
reply to get attention• Send specific DMs with
call to action– Check out (or comment) on this blog
post– Event invitation
• Get offline!• No spam!
the foundation of your Twitter strategy
Tweetajob enterprise solution
• Automates job tweets (via xml feed) – unlimited!
• Branded Twitter presence with improved candidate experience and technology
• Measures success and effectiveness of job tweets
• Monthly results report + analytics• Twitter community data• Substantial value for organizations
with high volume
resources
• Fast Company: 9 Scientifically Proven Ways to Get ReTweeted
• Twi5 – Twitter App Directory• Comprehensive Twitter guide
book from @Mashable
next steps
• Try it out!– Discount code: marchweb– $30 off your order– Offer expires March 12, 2010
• Download and share this preso• Follow us!
– @tweetajob– @peopleshark– Facebook, LinkedIn and Newsletter
• Let’s meet to talk about your needs!
thank you!
Carmen [email protected]
LinkedIn: http://www.linkedin.com/in/carmenhudson
Twitter@peopleshark
