Theo van der Zee - ConversionReview @ WooCommerce Meetup 2015

Optimizing

Webshops

WHAT IS CONVERSION OPTIMIZATION?

ART & SCIENCE OF OPTIMIZING WEBSITES

A TAILORED BEST PERFORMING EXPERIENCE - JUST FOR HIM/HER

WHY IS CONVERSION OPTIMIZATION RELEVANT?

Leaky bucket

Visitors x Conversion ratio x Order value =

Revenue

Visitors x Conversion ratio x Order value =

Revenue

2% CONVERSION

Google Analytics

Expert review

Customer data

User testing

Webvink

Visual analysis

Performance

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