WooCommerce Meetup Utrecht
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Theo van der Zee - ConversionReview @ WooCommerce Meetup 2015 Optimizing Webshops
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Transcript of WooCommerce Meetup Utrecht
Theo van der Zee - ConversionReview @ WooCommerce Meetup 2015
Optimizing
Webshops
WHAT IS CONVERSION OPTIMIZATION?
ART & SCIENCE OF OPTIMIZING WEBSITES
A TAILORED BEST PERFORMING EXPERIENCE - JUST FOR HIM/HER
WHY IS CONVERSION OPTIMIZATION RELEVANT?
Leaky bucket
Visitors x Conversion ratio x Order value =
Revenue
Visitors x Conversion ratio x Order value =
Revenue
2% CONVERSION
Google Analytics
Expert review
Customer data
User testing
Webvink
Visual analysis
Performance
ConversionReview.comData-driven website reviews
