0

Media Laws & Ethics

CONTENTS

1-Introduction2-Reasons to portray Women3-All Pakistan Newspapers Society (APNS)4-PEMRA Laws & Conducts for Advertising5-TVcs6-Ethical View7-Relationship Between Laws & Ethics8-Islamic Perspective9-References

Commercial advertisement, whether it is on a Billboard, Television, Newspaper or in a Magazine, the focus is not the product itself, but also the women who is being used to increase sales.

INTRODUCTION

REASONS TO PORTRAY WOMEN

One reason for the increase in the level of immodesty in advertisement is because the corporate world feels that “Sex Sells”. 

One reason for the increase in the level of immodesty in advertisement is because the corporate world feels that “Sex Sells”. 

1

POSTER

Click icon to add picture

POSTERThe object of interest for people is the Girl instead of Mattress.

PRINTThe focus in the whole AD is on girl instead of Mattress.

Using attractive women in ads is actually to get a male’s attention and to generate greater publicity.

Using attractive women in ads is actually to get a male’s attention and to generate publicity.

2

BILLBOARD

Women can only sell your product, no matter the product is a dedicated brand of men.

Women can only sell product, no matter the product is a dedicated brand of men.

3

PRINT AD

ALL PAKISTAN NEWS PAPERS SOCIETY (APNS)

All advertising agencies shall take all reasonable precautions to ensure that all advertising released by them is legal, decent, clean, honest and truthful and that such advertising is in respect of goods or services prepared with a sense of responsibility to consumers and to society.

The advertising agencies/ advertisers, before releasing an advertisement for publication, must have documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation and it will be required to be provided to the APNS on demand.

PEMRA CODE OF CONDUCT FOR ADVERTISMENTS

(1) Advertisements aired or distributed by a broadcast or cable TV station shall be designed in such a manner that it conforms to the laws of the country and is not offensive to morality, decency and religious sects of the people of Pakistan.

(2) No advertisement shall be permitted which:

Glorifies adultery, lustful passions or the non-Islamic values.

Contains indecent, vulgar, or offensive themes or treatment. Distorts, traditions of Pakistan.

Contains material which is repugnant to ideology of Pakistan or Islamic values.

MANGO SLICE

VEET

TREAT BLADE

TELENOR

ETHICAL VIEW

Advertising as now a major component of society & thus influence values ,norms, beliefs & behavior .

1.Majority of ADS doesn't represent our society, Indian & western culture invasion particularly in Ads causing a great harm.

2.The Ads are not family oriented as shown in above discussion.

3. Children are grown up before time & the things which even we can’t discuss with our families earlier, now they are watching it with all family & due to that the level of shyness is in decline day by day. 4.Media Ethics draws certain boundaries; which are based on the cultural Norms & Values of an individual or a country.

RELATIONSHIP BETWEEN ETHICS & LAWS

Something illegal might be unethical but something unethical can’t be legal. Laws are consistent, universal, published, accepted & enforced, while in case of ethics all case will be reversed. Laws have more formal institutions i.e. judiciary, court & police etc. while ethics are self imposed.

Islamic Perspective

O Prophet! Tell your wives & your daughters And the women of the believers to draw their veils all over their bodies.

That will be better, that they should be Known as free respectable women So as not to be annoyed.

And Allah is ever Forgiving. Most Merciful.

Surah Al- Ahzab Ayah 59 (The Holy Quran)

REFERENCES

1.http://apns.com.pk/faqs/rules_and_regulations_governing.php

2.http://www.pemra.gov.pk/pemra/images/docs/legislation/PEMRA_Rules_2009.pdf

Presented by:

Komal Razaq&

Noman GhayasWeb:naumanghias@yahoo.com