Post on 07-Jul-2015
Networking in the Digital World
April 17, 2012
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Who we are:
Mia Shernoff –EVP Marketing
Valerie LaSusa – CEO
Diane Dolinsky-Pickar – Founder
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A Digital Minute in 2012 Represents….
Skip to the presentation of
Diane Dolinsky-Pickar
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Why we are Here: Networking in a…
Digital Networking to Get Attention,
Career Opportunities & Exposure
10 Best Digital Tactics
Step #1: The Essential Elements: Signature
Your digital signature
Step #1 (cont’d)
Business card
Gravatar.com
Google Alerts for your name
and your brand
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Step #2: Strategically Fill Out Your LinkedIn Profile
Headlines, recommendations, professional pictures, oh my!
Step #3: Self-publishing as a Key Strategy
Step #3 Self-publishing (cont’d)
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Step #3 Self-publishing (cont’d)
Make your own blog
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Step #3: Self-publishing (cont’d)
Co-authors & Collaborators
Competitors? Heck no!
Google+ Hangout with Catherine Morgan
Step #4: Become an Authority on Q&A
LinkedIn Answers
Quora
Stackoverflow
Webgrrls
Meetups, etc.
Step #5: Get to Know the Big Guerrillas
• The virality of the News Feed view, 11000
• Sharing
• What commenting does
• Secret groups
Step #5 Guerrillas (cont’d)
• Always use hashtags
• Twitter bio search tool: followerwonk.com
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Step #5 Guerrillas (cont’d)
Tweeting: use interactions, mentions, questions
Example: answering
requests for help,
“Anyone know..?”
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Step #6: Take It from Online to Offline
Step #7: Set Reasonable Expectations
“The best chicken soup simmers gently a long time”
Step #8: Investigate New Tools and Trends
Explore new concepts! E.g.: “Gamification” as a new trend?
Step #9 Seek Further Resources
Mojo40 blog posts about your UVP and your elevator speech
Online & offline learning resources onwww.mojo40.com/resources/
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Step #10 Teach, Learn and Share
She who knows, teaches, and she who doesn’t, learns.
Q&A 22