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Stand Up

Speak Up

Move Up!

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Julie Busha

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Channeling your Inner

Entrepreneur

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The Story of the Mandarin Orange

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You remember…

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Tom Mulholland’s story

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What’s in a name?

W. MURCOTT

AFOURER

…an unfortunate name

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Mulholland knew…

FACT: Consumers will

pay up to 4 times as

much on seedless

varieties of fruit.

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A new name was born…

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2000 2013

100M

M l

bs.

1 B

ILL

ION

lb

s.

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Packaging

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Ad

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“Kids love Cuties because Cuties are made for kids”

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The Mandarin Orange

How perception created reality

through communication.

…and another example

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Shark Tank

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The Sharkette

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Barbara Corcoran - The NYC Real Estate Mogul

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Barbara’s History

The Business

The Corcoran Report

The Break-Up – late 70’s

The 1980’s NYC Real Estate Landscape

NYC ranking

The Rumor in 1996…

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The Savior

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Why Do I Care?

We all have frustrations in our work life that we can make better. Is there a better way to…

Lead your teams?

Communicate to customers?

Execute internal processes you already do?

Should we subscribe to the “if it isn’t broke, don’t fix it” theory?

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Unleash Your Inner Entrepreneur!

How many times do you see a

new product or invention and ask

yourself, “why didn’t I think of

that?”

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See the opportunity in frustration

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The Tangible: Smashed Sandwich

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See the opportunity in frustration

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The Intangible: Group Brainstorming

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The “F” Word

FAIL

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The “F” Word

FAILURE

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The biggest failures we know

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Sir James Dyson

FAILED

5,126 times

over 15 years

Oprah Winfrey

FAILED

Fired for being too

emotionally

connected to her

stories

JK Rowling

FAILED

Single mother

on welfare

Walt Disney

FAILED

Lacked imagination

and good ideas

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Take note…

Greatness doesn’t

happen when you’re

comfortable

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The Entrepreneurial Mindset

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Embrace this concept…

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PRAISE FAILURE

Praise the effort no matter if it leads to failure or success.

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My Challenge to YOU

Share knowledge with your teams!

Look for opportunities to challenge the status quo.

Put the Mandarin Orange in a prominent location.

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THANK YOU To Our 2016 Corporate Sponsors

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Visionary

Leadership

Patron

Advocate Friends of Wnet

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Thank you to 2016 Sponsors

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Platinum

Gold

Lunch

Totebags

Refreshment Break

Lanyards

Silver

Breakfast

Welcome Reception

Pad folios

General Session