HighTalk Media & PR

March 2009

Wither Old School PRWhy Media-focused PR is Dying

HighTalk Media & PR

http://hightalk.wordpress.com/

HighTalk Media & PR

How Old School PR Works

HighTalk Media & PR

1. Find some company news

HighTalk Media & PR

2. Write a press release

HighTalk Media & PR

(Include lots of buzzwords)

Leverage

Next Generation

RobustLeading

Cutting edge

Flexible

Scalable

Turnkey

Easy to use

Best of breed

Solutions

Synergy

Revolutionary

Platform

Paradigm shift

Thinking outside the box

UnparalleledProactive

Unsurpassed

Best practices

Mind Share

Bandwidth

Offline

Brick-and-mortar

HighTalk Media & PR

3. Distribute over the wire

HighTalk Media & PR

4. Spam the media

HighTalk Media & PR

5. Beg reporters

HighTalk Media & PR

5. Finally get a “hit”

HighTalk Media & PR

6. And an audience

HighTalk Media & PR

7. Present it to the client

HighTalk Media & PR

It’s time to get rid of the Old School…

HighTalk Media & PR

And welcome the New School

HighTalk Media & PR

New School in action…

HighTalk Media & PR

1. Discover your customers

HighTalk Media & PR

2. Learn their problems and challenges

HighTalk Media & PR

3. Help them solve them

HighTalk Media & PR

4. Share your ideas

HighTalk Media & PR

5. With everyone

HighTalk Media & PR

6. New customers will find you… in a click

HighTalk Media & PR

7. And so will these guys

HighTalk Media & PR

New School Rules

HighTalk Media & PR

March 2009

Wither Old School PRGo to New School

HighTalk Media & PR

http://hightalk.wordpress.com/